Download case study: toys r us

CASE STUDY:
TOYS R US
ABOUT TOYS R US
Toys R Us is the world’s leading family
leisure, baby centre and toy megastore
with over 1,500 stores worldwide in 33
countries. Toys R Us was opened in the
UK in 1985, and in 1996 Toys R Us
launched Toysrus.co.uk offering the
widest range of toys and family leisure
products to millions more UK customers,
all at great value prices.
CHALLENGE
Toys R Us offer the largest range of toys
and family leisure products online,
populating the products onto the website
to make them available to customers
takes a significant amount of time. Not
only does the product information need
to be populated, but unique Toys R Us
descriptions for each product needs to be
created and also the attributes and
product images need to be sort from
manufacturers around the world. Toys R
Us wanted to find a high quality yet cost
effective solution to the labour intensive
product searching, copywriting and
collection of the product data, alleviating
the administration pressures from the
internal team to enable them to focus on
quality control and important brand
marketing initiatives.
SOLUTION
Adetiq provides an integrated solution for
Toys R Us encompassing data mining,
image correction and enhancement, SEO
friendly copywriting and data collection.
The Adetiq team took time to understand
the challenges that Toys R Us faced and
to understand the specific brand
requirements in terms of tone of voice for
the copy, and image type for the product
images.
Using
Adetiq’s
content
population systems and experienced
online content team, Adetiq devised a
custom solution tailored to the precise
needs of the Toys R Us eCommerce team.
Working to tight deadlines and seasonal
requirements, Adetiq liaise with the Toys
R Us worldwide manufacturers to obtain
detailed information about each product.
Using the product information, Adetiq
then write unique search engine
optimised descriptions for each product
in the correct Toys R Us tone of voice.
Images are passed through a vetting,
correcting and re-sizing process before
being allocated to the product and
attributes including dimensions, colour,
weight and age restrictions are added.
Once completed the data and images
are uploaded to the Toys R Us website
to make the products available to
millions of customers for purchase. For
Toys R Us, flexibility is critical with
Adetiq able to respond to peaks and
troughs in requirements at no
additional cost to Toys R Us. As a
result Toys R Us have been able to save
valuable internal resources from being
tied up in administrational processing,
been able to benefit from a more
structured and efficient solution and
reduce the time it takes to make
products available for sale online.
HIGHLIGHTS:
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Extensive data mining from
multiple sources.
Collection of data into a
streamlined data set.
Manipulation of images into
website ready and product
suitable images.
SEO copywriting, tone of voice a
critical factor.
Time sensitive and seasonal
fluctuations.
Alleviate administration from
internal team.
ADETIQ SERVICES:
To find out more about Adetiq’s
online content mining and
population solutions contact us at
[email protected] or on
01273 202006.
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Data mining and data collection.
Image enhancement and
correction.
SEO product copywriting.
Merge and streamline of data.
Specialist online content
expertise required.