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Supply and Demand Graph Presentation “Taking advantage of vacant mall space, Toys “R” Us is opening 600 temporary shops—or “pop-up stores”—this fall, a move that doubles the number of its U.S. stores for the crucial holiday season.“ Source: The Wall Street Journal 09/09/2010 Toys “R” Us Regular Market 0S Price Equilibrium Price D Equilibrium Quantity Quantity Toys “R” Us Holiday Season 0S Price 1S Equilibrium Price D Equilibrium Quantity “The toy retailer is super-sizing a bet it made last year when it opened 90 temporary mallbased Toys “R” Us Express stores during the holidays… “ - The Wall Street Journal. Quantity As Toys “R” Us opens more shops, the supply of goods increases as well, causing a surplus. If all else remains the same, in order to erase this surplus, the company has to decrease prices. Although the Equilibrium price falls, both the quantity demanded and the Equilibrium Quantity increase. Economic fact – Increase in Supply - as the supply increases, there is no change in demand. - the fall in price brings an increase in the quantity demanded – a movement along the demand curve.