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Download Make a list of 10 things that make you happy How many items on
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Make a list of 10 things that make you happy How many items on your list are material things? EQ: To what extent can an emphasis on conformity and materialism positively and negatively affect American society? Economic prosperity of the 1950s • Contributing factors: – Wartime economy – Cheap energy – GI Bill (1944) – provided veterans with… • Job priority • Monthly allowance (most spent on higher ed.) • Low-interest loans Growth of suburbs! • White flight from cities • Levittowns – Mass produced homes Baby BOOM! • Men home + $ to buy homes + improved medicine + good economy (job stability) = lots of babies • Dr. Spock – Common Sense Book of Baby and Child Care (1946) Technological changes • Auto industry expanded – Interstate Highway Act of 1956 • SUNBELT! • Transistors new appliances • Computers – ENIAC (1946) Television! • List positive and negative impacts of television on society. – Overall are these impacts more positive or negative? Changes in Business • More white-collar jobs • Growth of Corporations • Fast food! – McDonalds (1955) • Standardization of products & services Consumerism • Emphasis on material culture • Advertising – TV, magazines • Credit card companies • “Keeping up with the Joneses” • Diner’s Club card Discuss: • EQ: To what extent can an emphasis on conformity positively and negatively affect American society? • Is the U.S. a materialistic/conformist society today? Is this harmful? • Do non-conformists deserve to be labeled rebels? Non-conformists (“rebels”) of the 50s • • • • Film – James Dean Music – Elvis Art – Jackson Pollock “Beat Generation” writers: – Jack Kerouac - On The Road (1957) – J.D. Salinger - The Catcher in the Rye (1951) – Allan Ginsburg - “Howl” (1955)
