Download Chapter 14 – EFFECTIVENESS OF COMMUNICATION

Chapter 14 – EFFECTIVENESS OF COMMUNICATION
INTERPERSONAL COMMUNICATION:
Sharing information and understanding between 2 people
or a small group
ORGANISATIONAL COMMUNICATION:
Use of systems to share information and understanding
with large groups of people
BARRIERS TO EFFECTIVE COMMUNICATION:
The reasons why communication fails, or why messages are
not correctly received or understood by the receiver.
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
anything the interrupts or interferes with effective
communication taking place can be considered a barrier to
communication. A barrier can:
- Totally prevent communication occurring
- Filter all or part of the message
- Distort the message
Topics:
- Filtering
- Selected perception
- Emotions
- Technological Breakdown
- Interruptions and noise - Physical environment
- Incorrect choice of medium
- Language
- Cultural Differences
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
-
Filtering
Deliberate manipulation of a message to make it appear more
favorable to the receiver. This could include leaving out some of the
information ie, not telling the whole story.
Could be used when sales promotions:
- up to 50% off
- contains 30% less Fat (than what)
-
Selected perception
- occurs when a receiver sees or hears communication
selectively, depending on their needs, motivation,
experience, background etc.
- this may effect how the receiver reacts to
communication, the feedback they provide.
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
-
Emotions
-
Technological Breakdown
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
-
Interruptions and noise
-
Physical environment
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
-
Incorrect choice of medium
-
Language
-
Cultural Differences
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
OVERCOMING AND REDUCING COMMUNICATION BARRIERS:
This is a key to success of a business
Methods of Reducing communication barriers:
- Use feedback
- Become an active listener
- Be sensitive to the receiver’s values
- Do not let status interfere
- Be aware of the context
- Ensure that physical conditions are appropriate
- Constrain emotions
- Watch non-verbal cues
- Simplify language
- Use a Professional
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
THE ETHICS OF BUSINSS COMMUNICATION:
It is important the business communicates:
-
Standards of ethical behaviour expected of employees within the
business
-
Ethical and socially responsible activities that it engages in within
the external environment
VCE Business Management Year 11
Chapter 14 – EFFECTIVENESS OF COMMUNICATION
THE ETHICS OF BUSINSS COMMUNICATION:
It is important that a Small Business reflects and scrutinises its
communications with the view to eliminating those that may:
-
Offend community standards by exhibiting sexism or racism
-
Exclude members of the community, such as those who do not
understand the language used
-
Be culturally inappropriate to potential customers/clients
VCE Business Management Year 11