Download 2016 Terms of Reference

Public Libraries of SA
Network Marketing Committee
Terms of Reference
January 2016
Version 1.0
Contacts for Enquiries and Proposed changes:

Chair, Marketing Committee
Julie Bailey (Barossa Library Service)
[email protected]

Co-Chair, Marketing Committee
Kristie Beatson (City of Unley Libraries)
[email protected]

PLSA Executive Representative
Tomas Alves
[email protected]
Table of Contents
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4.
Background/Context
Purpose of the committee
Role of the Marketing Committee Members
General
4.1 Membership
4.2 Chairperson
4.3 Secretary
4.4 Agenda Items
4.5 Minutes and Meeting Papers
4.6 Frequency of Meetings
4.7 Review
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1. BACKGROUND/CONTEXT
The Marketing Committee has the responsibility for developing key objectives and strategies for
marketing the South Australian Public Library Network (SAPLN) and promoting the library
through programs and services to our community.
These objectives are developed in consultation with the Marketing Committee and are subject
to endorsement by the Public Libraries of SA Executive.
The Marketing Committee is an officially endorsed committee of the PLSA Executive; therefore,
a Public Libraries of SA Executive member is nominated as member of the committee and
officially reports to the Public Libraries of SA Executive after each meeting.
2. PURPOSE OF THE COMMITTEE
The purpose of the Marketing Committee is to develop projects and promote SAPLN.
3. FUNCTIONS OF THE MARKETING COMMITTEE
 Engage with members of SAPLN in the development, implementation and evaluation of
marketing for the Public Library Network;
 Provide leadership to SAPLN and capitalize on national initiatives;
 Raise awareness within the PLN of national, international and emergent marketing
trends and issues;
 Support libraries at the local level to actively market and promote their library service to
their community and stakeholders;
 Facilitate and support state-wide and national projects and programs identified in the
action plan;
 Information sharing across the network via relevant communication tools and systems;
 Provide professional development and practical information sharing related to
marketing and promotion of events.
4. ROLE OF MARKETING COMMITTEE MEMBERS
The role of the individual members of the Marketing Committee is to:
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Understand the strategic implications and outcomes of the marketing initiatives;
Engage with PLN to seek input into the development, implementation and evaluation of
the marketing action plan;
Actively contribute to the development of the marketing plan to support state-wide and
national initiatives;
Actively participate in hubs and working group project based initiatives as required;
Advocate for the committee’s outcomes at a local and state-wide level;
Take a leadership role in national and state-wide marketing initiatives.
5. GENERAL
5.1 Membership
The Marketing Committee will comprise of representatives from interested libraries within
the SAPLN and PLS staff members.
5.2 Chairperson
A SAPLN representative will convene and Chair the Marketing Committee for a one-year
term. If the designated Chair is not available, then the Co-Chair will take this responsibility.
If neither the Chair and Co-Chair are available then a member of the Marketing Committee
will be required to act as Chairperson. The Acting Chairperson is responsible for informing
the Chair as to the salient points/decisions raised or agreed to at the meeting.
5.3 Secretary
The role of the Secretary will be undertaken by an individual from the hosting library service
at each meeting. This person will be responsible for both the agenda and minutes of the
quarterly meeting – this includes calling for agenda items, organizing, collating and
distribution of documents.
5.4 Agenda Items
All agenda items must be forwarded to the Secretary (host library staff member) by C.O.B 7
days prior to the next scheduled meeting and emailed to the SAPLN with an invitation for
interested people to attend.
5.5 Minutes and Meeting Papers
Meetings fo the Marketing Committee will be minuted.
Full copies of the minutes, including attachments, shall be provided to all Marketing
Committee members.
The minutes of each Marketing Committee will be prepared by the Secretary and made
available to all SAPLN members through the Public Libraries of SA website and other
relevant communication channels.
By agreement of the Marketing Committee out-of-session decisions will be deemed
acceptable. Out-of-session decisions may occur via email. Where agreed, all out-of-session
decisions will be recorded in the minutes of the next scheduled Marketing Committee
meeting.
5.6 Frequency of Meetings
The Marketing Committee shall meet on a quarterly basis.
Further meetings may be necessary if a project group need to meet outside of the next
scheduled meeting to progress a project.
5.7 Review
The Terms of Reference to be reviewed every two years at the February meeting.