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Interdisciplinary approach to communication Prof.ssa Ernestina Giudici 1 To begin … n Do you know when and in which way academics and professionals “discovered” the interdisciplinarity value? Prof.ssa Ernestina Giudici 2 Why an interdisciplinary approach? n Essentially for many reasons ¨ Human beings are involved ¨ The peculiarity of the current era ¨ Communication itself is a complex phenomenon Prof.ssa Ernestina Giudici 3 Why an interdisciplinary approach? n n n People act in uncertain situations Environments are dynamics and complex This implies that broad-based communicational needs appear Prof.ssa Ernestina Giudici 4 Why an interdisciplinary approach? n Communication is the result of an interaction among elements that reciprocally influence each other: messages, environment (or context), transmitter and receiver and their perceptions Prof.ssa Ernestina Giudici 5 Human beings are involved … n The psychological perspective – by means of the constructivist approach – clearly put in evidence that: ¨ Human brain is not a simple information processor ¨ It is able to query itself, that is to express a question regarding the available information or about a problem to obtain then the possible answer or solution Prof.ssa Ernestina Giudici 6 Human brain … n n Decisive aspect: the ability of human brain to “give form at reality” It is able to produce meanings, that is to understand lived experiences giving them a direction Prof.ssa Ernestina Giudici 7 This means … n That knowledge does not emerge as simple acquisition, mechanics information recording BUT RATHER n The result of a constructive process Prof.ssa Ernestina Giudici 8 Implication … n Communication is first of all a cognitive activity having knowledge as “product” Prof.ssa Ernestina Giudici 9 Livolsi M. – Manuale di sociologia, p. 82 n Communication can be interpreted as a negotiation of possible meanings between the sender intention, the receiver perceptions, and their effects (that is, what behavior the receiver will do, what sensations the message may cause) Prof.ssa Ernestina Giudici 10 This means that … n Communication is to conceive a process of building and attribution of meanings at the reality that human beings perform with their relationships Prof.ssa Ernestina Giudici 11 In summary … n Communication is a complex phenomenon that: ¨ Involve human beings (and the complexity of their brain) ¨ Influence and is influenced from the environment dynamics Prof.ssa Ernestina Giudici 12 In summary … n In connection with the previous observations, for understanding satisfactory communication is necessary a multidisciplinary approach Prof.ssa Ernestina Giudici 13