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Communicating complex ideas course outline There are five modules in the course. The diagram above shows how they fit together. In the resource you can click on the headings to find out about the modules – in this document the explanation is shown in the first column of the below table. The scenarios in the course are all relevant to occupational therapy and working in a healthcare profession. . Each topic is broken down into the sections showed below. A brief description of content in each section is shown. There is also a quiz at the end of each section. Topic Principles of communication complex ideas Communication information about technical or specialist topics to general audiences has its own unique set of challenges. This module covers the principles of communicating complex ideas and introduces a conceptual model Page 1 Find out more In at the deep end Step by Step Pick any question to get started Jump in and have a go Work through some ideas and situations What is the point? Effective Experts? Translating expert-ese Headline News What is communication? What is a complex idea? What are the key principles of communicating complex ideas? What are the barriers to communicating complex ideas? How do I make myself clear? How do I reflect and evaluate my which can be applied to all your communication needs. performance? Within the organisation This module focuses on communicating complex ideas to colleagues within your own organisation. It considers who you need to communicate with and why, with practical tips on choosing appropriate modes of communication. Writing, speaking and presenting information within your organisation will all be explored. Why might I need to communicate ideas? Who am I communicating with inside the organisation? What am I communicating within the organisation? What techniques and tools can I use? How should I explain things in writing How do I explain things verbally How do I give a presentation? How do I ensure I achieve my objectives? Why might I need to communicate ideas? Who am I communicating with beyond the organisation? What am I communicating beyond the organisation? How do I engage people beyond the organisation? What techniques and tools can I use? How should I explain things in writing? How do I explain things verbally? How do I give a presentation? How do I ensure I have achieved my objectives? Who are the media? What should I expect from the media How do I communicate with the media? How do I ensure I’m targeting the right audience? What is the difference between TV, radio, print and online? What are the challenges when dealing with the media? Beyond the organisation This module focuses on communicating complex ideas to audiences outside your organisation. It considers who you need to communicate with and why, with practical tips on choosing appropriate modes of communication. Writing, speaking and presenting to external audiences are all explored as well as blogs and video communication. Dealing with the media The media are a very specific audience with unique needs. This module helps you understand how journalists work and shows you how to communicate effectively with them. It considers different PR techniques an gives practical tips on what to say, what not to say and ‘saying on message’. Page 2 Which channel The lift pitch Writing with meaning Body language Choosing channels Video star Get blogging Back to school A press man calls Not a know-it-all Dealing with news media Write your own news article Challenging situations and troubleshooting This module provides practical tips on communicating controversial and extremely complex topics as well as handling risk and uncertainty. It also considers the needs of international audiences, the range of alternative communication methods and appropriate troubleshooting strategies. How do I communicate extremely complex ideas? How do I communicate with international audiences? How I handle risk and uncertainty? How to I communicate controversial ideas? What ethical issues might I face? How do I prevent things going wrong? What do I do when things go wrong? What other approaches could I consider? Risky business Innovate! The course also includes a Resource centre which has links to further resources under the following headings About communication Audience Message Mode Outcome Context Formal communications Information communications There is a section once you have completed the course where you can produce your certificate and submit feedback. You can build up you personal profile including finding out what kind of learning works best for you. There is a learning tools section with the following features Page 3 The best laid plans Staying on message Page 4
