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The sharing of information between people
within an enterprise that is performed for
the commercial benefit of the organization.
In addition, business communication can also
refer to how a company shares information
to promote its product or services to
potential consumers.
There are two main types of communication
in an organization.
Internal Communication
External Communication
Communication within an organization is
called “Internal Communication”.
It includes all communication within an
organization. It may be informal or a formal
function or department providing
communication in various forms to
Examples of internal communications are
memos, email messages, instant messages
and phone calls.
Why is effective internal communication
necessary ?
Effective internal communication is a vital
mean of addressing organizational concerns.
Good communication may help to increase
job satisfaction, safety, productivity, and
profits and decrease grievances and turnover.
What are some of the barriers to effective
internal communication ?
Noise can be either internal or external. Internal noise
represents the internal self-talking that we all do,
such as thinking about things that need to be done,
wondering about what the other person is thinking
about, or thinking about what we'll do when we go
home for the evening. Our internal contemplations
can keep us from being entirely focused on the
conversations we're involved in at that moment. In
addition to internal noise, we can also be impacted by
external noise, or literally the noise around us.
External noise can include other conversations, traffic
noise or anything that interferes with our ability to
maintain focus.
Culture can be a significant impact on
communication. Some cultures are open and
supportive of input from employees and a twoway flow of communication. Other cultures are
more top-down; leaders convey messages but
don't seek out input from staff, or often even
customers. Culture can represent a barrier to
communication when it keeps communication
from happening or when employees
communicate the information and input they feel
they are expected to communicate, and not what
they really believe.
Role conflicts can create barriers to
communication in organizations, particularly
when they involve interactions between
subordinates and superiors. Regardless of how
open managers and senior leaders believe they
are to employee input, employees are often
hesitant to share their honest insights, especially
when those insights may be perceived as critical.
Lin Grensing-Pophal, author of "Employee
Management for Small Business," says that small
businesses are in a better position to deal with
this barrier since relationships between
employees and business owners can be more
casual and less hindered by bureaucracy than in
larger organizations.
Whether we recognize it or not, we all suffer from
various biases. These biases can interfere with
communication both when we're sending and
receiving messages. Biases can be based on our
preconceived beliefs (e.g. millenials don't
respond well to criticism) or based on
impressions we form of people as we interact
with them. When communicating with others, it's
important to be aware of, and to work to
overcome, these biases.
While misinterpretation may happen most
commonly in email interactions, it can also occur
over the phone or in face-to-face conversations.
When interacting with others, we may jump to
conclusions or misinterpret something they've
said. These misinterpretations then colour our
own responses and beliefs. It is important to be
understood. When in doubt, ask for clarification.
Communication with people outside the
company is called “external communication”.
Supervisors communicate with sources
outside the organization, such as vendors
and customers.
What are some barriers to external
Public communication is the sending and
receiving of messages on a large scale that
impacts groups of people. For the
communication to be considered effective,
the messages must be clearly and accurately
sent and received with full comprehension.
Mass media, the use of TV, radio, newspaper
or any other mass-produced medium, is
another type of effective public