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Head of Promotional planning and POS delivery - Mecca
Job Description
Job Purpose
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Main
Accountabilities
and
Responsibilities
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Knowledge,
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Expertise and
To work with operations, product teams and marketing to design and deliver
effective promotional plans and in-club communication that will drive
frequency and incremental revenue, in line with the customer segmentation
and club segmentation agreed.
Develop and deliver in-club POS that is compelling to customers on time and
to budget.
To work effectively with the retail team and product heads to shape and
deliver a promotional plan that meets customer, commercial and operational
objectives at a national and local level
To deliver in line with the agreed customer and club segmentation
To work work with the brand team to develop and deliver effective in-club
communications on time and to budget.
Develop a test and learn programme in line with operations and product
heads to ensure continual innovation on promotions and in-club comms
Work with finance, insight and data science to ensure targeting is optimized
at customer and club level, where possible.
Deliver ROI reporting on promotions, using finance and data science
expertise to ensure continual learning.
Utilise insights to understand customer behavior and then develop plans and
actions which positively impact club performance
Management of national and local promotional and comms budget with
agreed over and under spends flagged
Develop and deliver test and learn promotional and in-club comms plans in
line with the marketing strategy.
Own and lead the promotional planning process with ops and product heads,
chairing the monthly forum and influencing to gain agreement on the
appropriate plan
Build effective working relationships with operations, product and finance
Develop and manage a team of 3 marketing managers and exec.
Manage the appropriate agency relationships ensuring efficient and effective
delivery and ongoing development of our offer. E.g print agency, local
marketing agencies as required.
Work with the Marketing Director to continually develop the marketing
function.
Qualifications
(relating to
specialist
knowledge and
expertise required
to undertake the
role)
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Problem solving skills with a strong commercial approach and customer
centric thinking
Proven track record in multi-site retail marketing
Effective communication skills with the ability to build relationships quickly
and influence colleagues
Strong analytical skills
Budget management
Ability to deliver at pace, on budget and with accuracy with a good attention
to detail
Personal Qualities
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Ability to energise people through integrity, knowledge and delivery
Resilient and effective under pressure
Driving Licence
Able to travel within the Mecca estate. This will involve some overnight stays.