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• Prospective memory is remembering do something in
the future, while retrospective is remembering you
already did something in the past.
• Prospective: I have to remember to get my mail - my
social security check comes today. Retrospective: No
need to walk to the mailbox again, I already got my
mail today.
• Prospective: I have to take another dose of medicine
at 5PM. Retrospective: I remember taking my medicine
at 9AM today. (medication containers that are labeled
with days and times to prevent under- or overdosing.)
Storing Memories in the Brain
1. Loftus and Loftus (1980) reviewed previous
research data showing, through brain
stimulation, that memories were etched into
the brain and found that only a handful of
brain stimulated patients reported
flashbacks.
2. Using rats, Lashley (1950) suggested that
even after removing parts of the brain, the
animals retain partial memory of the maze.
Stress Hormones & Memory
Heightened emotions (stress-related or
otherwise) make for stronger memories.
Flashbulb memories are clear memories of
emotionally significant moments or events
Scott Barbour/ Getty Images
Extraordinary Memory
• Photographic Memory
• Eidetic imagery= the ability to reproduce unusually
sharp images and details of something one has seen
Storing Implicit & Explicit Memories
Explicit Memory refers to facts and experiences that one
can consciously know and declare. Implicit memory
involves learning an action while the individual does not
know or declare what she knows.
Hippocampus
Hippocampus – a neural center in the limbic
system that processes explicit memories.
Weidenfield & Nicolson archives
Hippocampus
• Critical to memory (injury = impairment)
– Left = Verbal memory
– Right = Visual / Locations
• If Library = our brain
• Then hippocampus = librarian
• Processes LTM, then stores elsewhere in cerebral cortex
– Examples:
• Facial recognition = temporal lobe
• Landscapes = parietal lobe
• Socializing = frontal lobe
– Parallel processing for rich mosaic of memory
Anterograde Amnesia
After losing his hippocampus in surgery, patient
Henry M. (HM) remembered everything before the
operation but cannot make new memories. We call
this anterograde amnesia.
Anterograde
Amnesia
(HM)
Memory Intact
No New Memories
Surgery
Amygdala
• Emotional memories
– Images, smells, sounds
– Examples?
• Hippocampus and
Amygdale work together
to form LTM
– Hippo = conscious memory
of event
– Amygdala = emotional
memory from the senses
Implicit Memory
HM is unable to make new memories that are
declarative (explicit), but he can form new
memories that are procedural (implicit).
A
B
C
HM learned the Tower of Hanoi (game) after his surgery. Each time
he plays it, he is unable to remember the fact that he has already
played the game.
Cerebellum
Cerebellum – a neural center in the hindbrain
that processes implicit memories.
Where are memories stored?
(cont)
• STM located primarily in the prefrotnal coretx and
temporal lobe.
• LTM Semantic & Episodic located primarily in the
frontal and temporal lobes of the cortex.
• LTM Procedural primarily located in the cerebellum
(balance, coordination) and the motor cortex.
• Refer to Fig. 6-4 in text book page 241
Retrieval: Getting Information Out
Retrieval refers to getting information out of
the memory store.
Spanky’s Yearbook Archive
Spanky’s Yearbook Archive
Measures of Memory
In recognition, the person must identify an item
amongst other choices. (A multiple-choice test
requires recognition.)
1. Name the capital of France.
a.
b.
c.
d.
Brussels
Rome
London
Paris
Figure 8.19 Test
your memory
Measures of Memory
In recall, the person must retrieve information
using effort. (A fill-in-the blank test requires
recall.)
1. The capital of France is ______.
Do you remember…..
• On a scrap sheet of paper, please write down
the names of the SEVEN dwarfs.
• You will have one minute to identify as many
as you can.
• DO NOT SHARE your list with a neighbor.
Recognition
• GROUCHY, GABBY, FEARFUL, SLEEPY,
SMILEY, JUMPY, HOPEFUL, SHY, DROOPY,
DOPEY, SNIFFY, WISHFUL, PUFFY, DIMPY,
MRS.STEWART, SNEEZY, LAZY, POP,
GRUMPY, BASHFUL, CHEERFUL, TEACH,
SHORTTY, NIFTY, HAPPY, DOC, WHEEZY,
STUBBY
Recognition
• GROUCHY, GABBY, FEARFUL, SLEEPY, SMILEY,
JUMPY, HOPEFUL, SHY, DROOPY, DOPEY, SNIFFY,
WISHFUL, PUFFY, DIMPY, MRS.STEWART, SNEEZY,
LAZY, POP, GRUMPY, BASHFUL, CHEERFUL,
TEACH, SHORTTY, NIFTY, HAPPY, DOC, WHEEZY,
STUBBY
Measures of Memory
In relearning, the individual shows how much
time (or effort) is saved when learning material
for the second time.
List
List
Jet
Dagger
Tree
Kite
…
Silk
Frog
Ring
Jet
Dagger
Tree
Kite
…
Silk
Frog
Ring
It took 10 trials
to learn this list
1 day later
Saving
It took 5 trials
to learn the list
Relearning
Trials
X 100
Relearning
Trials
Original
Trials
10
5
10
50%
X 100
Retrieval Cues
Memories are held in storage by a web of
associations. These associations are like anchors
that help retrieve memory.
water
smell
fire
smoke
Fire Truck
heat
truck
red
hose
Priming
To retrieve a specific memory from the web of
associations, you must first activate one of the
strands that leads to it. This process is called
priming.
Context Effects
Scuba divers recall more words underwater if they
learned the list underwater, while they recall more
words on land if they learned that list on land
(Godden & Baddeley, 1975).
Fred McConnaughey/ Photo Researchers
Context Effects
After learning to move a mobile by kicking,
infants most strongly respond when retested in
the same context rather than in a different
context (Rovee-Collier, 1993).
Courtesy of Carolyn Rovee-Collier,
Rutgers University
Déjà Vu
Déjà Vu means “I've experienced this before.”
Cues from the current situation may
unconsciously trigger retrieval of an earlier
similar experience.
© The New Yorker Collection, 1990. Leo Cullum from
cartoonbank.com. All Rights Reserved
déjà vu
1. Biological perspective: sensory input follows
several different pathways to higher
processing centers of brain… thus one
arrives milliseconds before another =
separate copies of same experience
2. Perceptual experience can be split into two
parts = sense of two different experiences
(selective attention)
3. Implicit familiarity without explicit
recollection
Moods and Memories
We usually recall experiences that are consistent
with our current mood (state-dependent
memory). Emotions, or moods, serve as retrieval
cues. Our memories are mood-congruent.
Jorgen Schytte/ Still Pictures
Conditions that Affect Memory
• Pollyanna Principle
– We tend to remember pleasant experiences
over negative ones
– Before, more efficiently, more accurately
• Why?
We seek out positive experiences
– Faster fading of negative experiences = healthy
coping processes in memory
– Mild depression = negative and positive
experiences fade evenly
Tip of the Tongue Phenomenon
• TOT more frequent during stressful situations and as
people get older.
• The best way to “recall” a word is to STOP trying to
recall it.
• **The distinction between explicit and implicit
memories mean that some knowledge is literally
unconscious.**
Forgetting
An inability to retrieve information due to
poor encoding, storage, or retrieval.
Encoding Failure
We cannot remember what we do not
encode.
Storage Decay
Poor durability of stored memories leads to
their decay. Ebbinghaus showed this with
his forgetting curve.
Retrieval Failure
Although the information is retained in the
memory store, it cannot be accessed.
Interference
Learning some new information may disrupt
retrieval of other information.
Retrieval Failure
• 2 Types (Be careful here…its tricky..)
• Proactive Interference
– New info is messed up by the old info
vs.
• Retroactive Interference
– Old info is messed up by new learning
–Mnemonic: PORN
Retroactive Interference
Sleep prevents retroactive interference. Therefore, it
leads to better recall.
Motivated Forgetting
Motivated Forgetting:
People unknowingly
revise their memories.
Culver Pictures
Repression: A defense
mechanism that banishes
anxiety-arousing
thoughts, feelings, and
memories from
consciousness.
Sigmund Freud
Why do we forget?
Forgetting can occur at
any memory stage. We
filter, alter, or lose
much information
during these stages.
Why do we forget? (cont).
• Brain Damage, surgery, poor diet, or disease is MOST
LIKELY the cause of severe memory loss.
• Diminished Hippocampus Alzheimer’s Disease
• Neurotransmitter acetylcholine
• Inadequate learning (“pump and dump”)
Types of Amnesia
• Anterograde Amnesia
Remember everything before the accident,
but not after.
• Retrograde Amnesia
• Remember everything after the incident, but
not before.
Which type of amnesia?
Memory Construction
While tapping our memories, we filter or fill in
missing pieces of information to make our
recall more coherent.
Misinformation Effect: Incorporating
misleading information into one's memory of
an event.
Misinformation and Imagination Effects
Eyewitnesses reconstruct their memories when
questioned about the event.
Depiction of the actual accident.
Misinformation
Group A: How fast were the cars going
when they hit each other?
Group B: How fast were the cars going
when they smashed into each
other?
Memory Construction
A week later they were asked: Was there any
broken glass? Group B (smashed into) reported
more broken glass than Group A (hit).
Broken Glass? (%)
50
40
32
30
20
14
10
0
Group A (hit)
Group B (Smashed into)
Verb
Source Amnesia
Source Amnesia: Attributing an event to the
wrong source that we experienced, heard, read,
or imagined (misattribution).
Children’s Eyewitness Recall
Children’s eyewitness recall can be unreliable if
leading questions are posed. However, if
cognitive interviews are neutrally worded, the
accuracy of their recall increases. In cases of
sexual abuse, this usually suggests a lower
percentage of abuse.
Memories of Abuse
Are memories of abuse repressed or
constructed?
Many psychotherapists believe that early
childhood sexual abuse results in repressed
memories.
However, other psychologists question such
beliefs and think that such memories may be
constructed.
Constructed Memories
Loftus’ research shows that if false memories
(lost at the mall or drowned in a lake) are
implanted in individuals, they construct
(fabricate) their memories.
Don Shrubshell
Consensus on Childhood Abuse
Leading psychological associations of the world agree
on the following concerning childhood sexual abuse:
1.
2.
3.
4.
5.
Injustice happens.
Incest and other sexual abuse happen.
People may forget.
Recovered memories are commonplace.
Recovered memories under hypnosis or drugs are
unreliable.
6. Memories of things happening before 3 years of age
are unreliable.
7. Memories, whether real or false, are emotionally
upsetting.
Improving Memory
1. Study repeatedly to boost long-term recall.
2. Spend more time rehearsing or actively
thinking about the material.
3. Make material personally meaningful.
4. Use mnemonic devices:
 associate with peg words — something
already stored
 make up a story
 chunk — acronyms
Improving Memory
© LWA-Dann Tardiff/ Corbis
5. Activate retrieval cues — mentally recreate
the situation and mood.
6. Recall events while they are fresh — before
you encounter misinformation.
7. Minimize interference:
1. Test your own knowledge.
2. Rehearse and then determine what you
do not yet know.