Download Less Content = More Quality Norwegian Cancer Society

Less Content = More Quality
Norwegian Cancer Society
Gerry McGovern
[email protected]
www.customercarewords.com
@gerrymcgovern
Norwegian Cancer Society Top Tasks
Tasks
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Treatment of Cancer (therapies , adverse effects , risks,
prognosis)
Symptoms of cancer
Preventing cancer - what can you do?
Cancer (symptoms, prognosis, treatment)
Research (latest results)
Choosing a hospital for cancer treatment (waiting times,
best deals)
Patients - what rights do you have?
Relatives - how to deal with it?
Waiting times (treatment, reconstruction, rehabilitation)
Nutrition and diet to prevent cancer
Examining yourself - this is how you do it
Ask professionals for advice (e-mail, phone, chat)
Children and young people with cancer
Suspicion of cancer
Mass screenings (mammograms, prostate, cervix)
Life after cancer treatment (return to work and everyday
)
Diagnoses (various cancers)
Doctor Visit - what to think about and ask?
Norwegian Labour and Welfare Administration and
hospitals
Classes and groups for people with cancer and their
families
Total Vote
% of Total
Vote 22950
Cumulative
Vote
Cumulative
Tasks
1346
951
876
860
820
5.9%
4.1%
3.8%
3.7%
3.6%
5.9%
10.0%
13.8%
1.3%
2.5%
3.8%
17.6%
5.1%
21.1%
6.3%
710
634
585
560
513
501
490
488
452
451
3.1%
2.8%
2.5%
2.4%
2.2%
2.2%
2.1%
2.1%
2.0%
2.0%
24.2%
27.0%
29.6%
32.0%
34.2%
36.4%
38.5%
40.7%
42.6%
44.6%
7.6%
8.9%
10.1%
11.4%
12.7%
13.9%
15.2%
16.5%
17.7%
19.0%
440
429
423
1.9%
1.9%
1.8%
46.5%
20.3%
48.4%
50.2%
21.5%
22.8%
416
1.8%
52.0%
24.1%
398
1.7%
53.8%
25.3%
Top 25%
26-50%
51-75%

70% increase in one-time donations

88% increase in monthly donors registered

164% increase in members registered

348% increase in incoming links

80% increase in visitors

5,000 to 1,000 pages

45 publishers to 6
Less Content = More Quality
Norwegian Cancer Society
Gerry McGovern
[email protected]
www.customercarewords.com
@gerrymcgovern