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Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies Explain the importance of coordinating channel management with other marketing activities Identify ways that computers are helping to coordinate channel management with other marketing activities Describe aspects of channel management that should be coordinated with other marketing activities Explain procedures for coordinating channel management with other marketing activities Demonstrate procedures for coordinating channel management with other marketing activities Vocabulary • Horizontal conflict • Vertical conflict Describe the bases of power within a distribution channel Explain channel leadership Explain types of channel conflict Describe ways to achieve channel cooperation
