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Institute for Healthcare Improvement Position Summary Executive Director, Marketing Around the world, health care is a critically defining issue in the social and economic future of most nations. In the US alone more than 17% of the GDP is directed toward health care costs and while this expenditure is 50% more than the next nearest country, our performance in health care quality places us 36th among nations. The Institute for Healthcare Improvement (www.ihi.org) is an independent not-for-profit organization that works with health care providers and leaders throughout the world to address this gap and achieve safe and effective health care at affordable costs. IHI focuses on motivating and building the will for change, identifying and testing new models of care in partnership with both patients and health care professionals, and ensuring the broadest possible adoption of best practices and effective innovations. Based in Cambridge, Massachusetts, IHI mobilizes teams, organizations, and increasingly nations, through its staff of more than 100 people and partnerships with hundreds of faculty around the world. IHI is a truly unique organization with a highly respected brand and a rich heritage as the pioneers of the health care quality improvement movement. We work around the world with hospitals, health care systems, primary care practices, communities, ministries of health and governments to effect lasting and positive change in the health of populations, the experience of care for individuals while simultaneously reducing costs. Our IHI Open School for Health Professions firmly connects this mission to the future of health care with over 80,000 students actively engaged with IHI in learning around the world. And the IHI culture is electric characterized by a spirit of innovation, continuous improvement, mutual respect and celebration. Position Summary: Reporting to the Vice President of Marketing and Communications, the Executive Director of Marketing leads an accomplished team responsible for building, protecting and messaging IHI’s brand, driving thought leadership, continuously expanding IHI’s reach and achieving/exceeding budgeted revenues in IHI’s open enrollment programs that drive our mission and fund our direct programs. Position Responsibilities: Assist VP of Marketing in execution of an integrated marketing strategy that spans the functions of PR & Communications, Demand Generation, Thought Leadership and Publications, Corporate Marketing/Brand, Customer Services and Knowledge Management. Direct, manage and inspire a senior marketing management team building strong cohesion that leverages strengths and skills while optimizing the full potential of the group’s collective contribution. Oversee execution of the marketing strategy along with the marketing leadership team. Develop a rich understanding of the overall market landscape identifying potential partners as well as organizations who conduct similar work. Identify both overlaps and gaps in offerings. Build expert knowledge of IHI’s core markets and audiences with a deep understanding of their needs, pain points, resource and financial constraints, networks and optimum engagement models. Identify and engage new markets and audiences. Assist VP Marketing in leading the evolution of the marketing organization in several key areas: from broad to more focused brand messages; from physical to increasingly virtual impact; from broad email communications to targeted communications; from transactional encounters to deeper engagement; from reactive to proactive PR; from a fragmented to more integrated content strategy. Build specifications for and guide implementation of enhancements to marketing infrastructure that will enable the above. Position Knowledge, Skills and Abilities: The successful candidate will have a rich mix of many of the following skills and abilities. Capable and respected leader and manager with a track record of leading high performing teams Strategic thinker skilled in marketing strategy and execution with classic “product marketing” skills and experience around market analysis, segmentation, pricing, positioning etc. Proven capabilities maximizing web and social media for optimal impact and expertly integrating those channels with more traditional channels Highly developed writing skills; strong copy writing a huge plus Proven experience building and enhancing a rich and powerful web presence that engages visitors as a destination as much as a resource Expert in PR and Communications (internal and external) and driving thought leadership Skilled in demand generation techniques across the board from email to advertising to SEO to social etc. Strong competency for driving skilled and experienced senior players toward strong collaboration for increased impact Excellent organizational and project management skills Extremely collaborative and collegial with highly refined team skills recognized in previous positions as a strong team member and developer Strong mentor/coaching skills “Out-of-the-box” innovative approach Highly creative, full of ideas and possibilities Decisive self-starter Ability to persevere despite ambiguity Position Qualifications: Minimum of 8 years experience required in a broad marketing leadership role, including program strategies and execution Demonstrated success in staff supervision required Bachelor’s degree required Master’s Degree strongly preferred, with concentration in Communications, Marketing, or Management Significant project management experience required Must have a passion for IHI’s mission and mission-driven approach Healthcare market expertise strongly preferred but not required as long as the skills to build that knowledge quickly are evident Please send a cover letter and resume to [email protected] (preferably in MS Word format) or to: Institute for Healthcare Improvement Attn: VP of Human Resources 20 University Road, 7th Floor Cambridge, MA 02138