Download services Sales-Building Services For C-Stores

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Sales-Building Services
For C-Stores
MARKETING PLAN DEVELOPMENT
Many C-store chains today don’t research, write and execute
from a detailed marketing plan. It’s one reason the industry
is under attack from hyper-markets, supermarkets and even
legislators. It’s also a reason margins are down in key categories
as everyone looks for the next big gross margin idea. At
Lazor/Yost Marketing & Design, we can help you outline, research,
write and implement a sales-building marketing plan that aligns
with your chain’s unique strengths, and with what your customers
want, now and in the future.
ADVERTISING SERVICES
Lazor/Yost Marketing & Design is a full-service advertising
agency. We provide C-stores with a full range of creative, radio
production, billboard design, television, newspaper, direct mail,
internet, signage, store ID packages, media planning and
placement.
PUBLIC RELATIONS
Public Relations programs are probably the least used, and
most misunderstood forms of marketing communication in the
industry. Used strategically, PR can add credibility, positive
image and new customers to your business. Lazor/Yost Marketing
& Design can provide you with public relations programs that
communicate to customers, investors, open new stores, and
even address crisis management. And every program is custom
designed to meet your chain’s unique needs.
NEW STORE DESIGN & TRADE DRESS
A store design must do more of the strategic and communications
work than is now occurring in the industry. The overall design—
inside and outside—must reflect your unique marketing strategy,
and not be a collection of logos that could be placed in any Cstore with the same result. We use a new, creative and holistic
approach for designing new stores. And we’ve incorporated
this approach into stores for Sheetz, Uni-Mart and Tops Express.
And it’s these new store designs that are revolutionizing the
industry.
NEW STORE OPENINGS
Opening a new store is always full of pressure and anticipation.
That’s because new stores must quickly succeed, and be
profitable within 30-120 days. No small task. At Lazor/Yost
Marketing & Design, we’ve opened hundreds of new stores.
We can create a store opening strategy that fits your overall
marketing plan, as well as pre and post advertising campaigns,
store publicity, signage, and everything that makes every grand
opening a success.
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STORE MERCHANDISING & P.O.S.
Lazor/Yost Marketing & Design offers a full range of design and
production of just about any type of store signage, all at costeffective prices. And our production team constantly researches
new materials, technologies and techniques to help chains drive
down costs without sacrificing quality or communication.
BRAND CREATION
A profitable brand is much more than a logo. A successful
brand seamlessly blends the product, pricing, promotional,
technical and distribution strengths of a product or service. It
also creates a unique and meaningful offering for your customers.
Brands like Jacks Cigarettes, MTO Foods, WAWA Gasoline,
Sheetz Gasoline and NOVA Blue bottled water are examples of
long-running brands we’ve created for the C-store industry.
PACKAGE DESIGN
Creating your own branded product is another way to drive
traffic and gross margin dollars. But unique package designs
always start with a branding strategy and a reason-for-being;
not just putting a logo on a label. At Lazor/Yost Marketing &
Design, we’ve created JACK’s, Sheetz MTO Foods, and UniMart’s Big Ugly, just to name a few. And ultimately, the true
test of a powerful package design and brand is: Is it still around
today? All of these are.
NEW PRODUCT TESTING & ROLLOUT
The lifeblood of the C-store industry comes from innovative
new products and services. We’ve developed new methods for
concepting, implementing, promoting new product tests. And
these methods are used in every product category. The results
of our test programs can also put your chain in an efficient
sales growth mode.
CUSTOMER RESEARCH
The key to insightful research is combining industry knowledge
with the research design. This is where the real power of what
customers want--and don’t want--comes from. If you want to
know, really know, what your customers and non-customers
want from your chain, let us design a research study that’ll put
more focus and results into your next marketing plan.
MARKETING AUDITS
Our marketing audits are designed to uncover and focus the
business and marketing strategies of your company, and capture
the energy and ideas of senior management. We then recommend
strategic options to really catapult you ahead of competitors.
In the audits we’ve conducted, we’ve never failed to uncover
unique insights and opportunities that helped focus strategies
and drive sales.