Download Research Methods Lesson 2 factors influencing choice of methods

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RECAP
TAKE A WHITEBOARD…
Draw the following table and fill it in:
Type of
interview
Structured
Unstructured
Semi-structured
Group
Strengths
Weaknesses
Research Methods
Lesson 5
Research Methods
Observations
Objectives:
• Know the different types of observational methods
• Be able to explain the main stages in conducting a participant
observation study
• Be able to evaluate the strengths and limitations of overt and
covert participant observation
• Be able to apply your understanding of observational methods to
the study of education
Lesson Objectives
• To describe participant and non
participant observations
• To describe covert and overt
observations
• To explain the strengths and limitations
associated with each
Task – Page 23
• What’s the difference between the
observations on page 23
• Think about whether the researcher is
taking part in the research or not…
• Would interpretivists or positivists
prefer observations?
Observation
• There are several types
– Non participant
Researcher simply observes the group
– Participant
However, research doesn’t always fit neatly
The researcher
actually takes part in the event
whilst observing itin to these categories
– Overt
Researcher makes their identity known and is open
about what they are doing
– Covert
Under cover. Researcher takes on a false
identity/role and poses as a genuine member of the
group
So…
• What do you think the problems
might be with covert
observations?
• What do you think may be good
about them?
What would you use for…
• Observing interactions between
mothers and babies in their home
• Investigating criminal gangs
• Observing a lesson within a school class
Conducting a participant
observation study
• Researcher takes part in an event or
the every day life of a group while
observing it.
• There are two main issues:
1. Getting in, staying in and getting out of
the group being studied
2. Whether to use overt or covert
observation
Getting in…
• The researcher needs to first, gain
entry to the group
• Some groups may be easier to enter
e.g. joining a football crowd vs. a
criminal gang
Getting in…
Making contact
- Good personal skills are
needed
- You may need to know
someone in the group or have
connections
- E.g. being in hospital due to a
broken leg and being able to
study how you get treated as
a patient
Getting in – acceptance
• Based on trust/acceptance
• May help to make friends with a key
individual
• An extreme example…
• Griffin was a white man who in 1959 used
medication and sun lamps to turn his skin
colour and pass as black
• He was then able to see the impact of
white racism
Staying in
• Once accepted the
researcher needs to be
able to stay in the group to
complete the study
• It is difficult to be in a
group, understand it fully
and be an objective
observer and be a member
of the group!
• What problems could this
cause?
Staying in – ‘going native’
• Becoming over involved, leading to the
researcher becoming biased
• Researchers may also want to remain detached
so they may not understand the events the are
observing.
• More time the researcher spends with the
groups, the less strange the behaviour becomes
• The researcher may fail to notice certain
things that once struck them as unusual.
‘I started as a non-participating observer and
ended as a non-observing participator’
Getting out
Make notes on getting out on page 139
• Make sure you understand the
difficulties of getting out
• How it can affect validity of data…
Distinguishing between the
different types of observation….
• Complete the advantages of participant
observation using page 140 of the
textbook (page 25 of your booklet)
• Write which part of PERVERT it applies
to e.g. validity, representativeness etc.…
Advantages of participant
observation
Validity – observing people can provide
rich qualitative data that provides a
picture of how they really live – this is the
main strength for participant observation
Insight – best way to truly understand is
to experience it for ourselves and to put
yourself in another person’s place
Participant observation enables the
researcher to gain empathy through
personal experience.
Advantages of participant
observation
 Observations are flexible, researcher can
switch and change things
 Allows the researcher to discover things that
other methods may miss
Practical
 Groups may be suspicious if outsiders who ask
questions
 Participant observation enables the sociologist
to build a report with the group and gain trust
 Can be used in situations where questioning
would be ineffective.
Reliability/validity in participant
observation
• Positivists – critical of participant
observation, rarely quantified and
unreliable
• Very difficult to replicate
• Positivists criticise interpretivists
because how can you prove they have
interpreted the attitudes and
experiences of others correctly.
Non-participant
Strengths
weaknesses
 Reduces the risk that people will
 Doesn’t allow the researcher to
be affected by the presence of a
investigate the meanings people
researcher or member of their
attach to the behaviour that is
social group
being observed
 Can be used when groups may be
 The data may well reflect the
unwilling to cooperate in research
assumptions and interpretations
(although this can raise ethical
of the researcher, raising serious
issues)
issues over reliability and validity
 Allows researchers to observe
of the data.
people in their normal social
situations and avoid the
Hawthorne effect
The Hawthorne effect is a type of
reactivity in which individuals
modify or improve an aspect of their
behaviour in response to their
awareness of being observed.
Observation
• There are several types
– Non participant
Researcher simply observes the group
– Participant
The researcher actually takes part in the event
whilst observing it
– Overt
Researcher makes their identity known and is open
about what they are doing
– Covert
Under cover. Researcher takes on a false
identity/role and poses as a genuine member of the
group
Overt observations…
• Most sociologists favour overt
• Complete the disadvantages of
overt observations (pg. 139)
Disadvantages of overt
observations…
Group may refuse the researcher
permission form observing or
seeing everything
Risks creating Hawthorne effect
(behave differently)
Covert observations…
Strengths 
gain first-hand knowledge of the group
being studied
best way to discover meanings by seeing
through the eyes of members of the
group
People can be studied in their normal
social situation over a period of time,
rather than in the artificial and
‘snapshot’ context of a questionnaire or
interview
Covert observations…
Limitations 
Practical problems:
 Requires researcher to keep up an act, there is the risk of
the researcher’s cover being ‘blown’
 Researcher can’t take notes openly and must rely on
memory and opportunity to write them in secret,
questioning validity
Ethical issues:
 Serious ethical issues for researchers
 Immoral to deceive people
 Covert observers may need to lie about their reasons for
leaving the group
 May have to participate in immoral or illegal activities as
part of their ‘cover’ role
Yes or No?
• Overt observations are more ethical
than covert observations.
Yes or No?
• Covert observations enables
participants to act more naturally
Yes or No?
• The sample sizes during observations
are usually small
Yes or No?
• Participant observations produce
qualitative data
Check your understanding…
1. Explain the difference between overt and
covert observation
2. Suggest two reasons why it might be difficult
for the observer to gain the trust of a group
they wish to study
3. Why do critics argue that participant
observation studies lack objectivity?
4. Why does participant observation produce
valid data?
5. Why do some critics argue that participant
observation does not produce valid data?
Check your understanding…
answers
1. Overt: the researcher makes their true
identity and purpose known to those being
studied. Covert: the researcher’s real identity
and purpose are kept concealed from the group.
• 2. Differences of age/gender/class/ethnicity
between researcher and group; observer may
be seen as a representative of authority by
deviant/secretive groups; group may suspect
researcher’s motives (e.g. to sell a
sensationalised story to the media); in covert
PO, researcher not knowing group’s norms of
behaviour.
Check your understanding…
answers
3.
4.
5.
There is a risk of the observer becoming too involved/‘going
native’ and presenting a biased view of the group. Loyalty to
the group or fear of reprisals may lead the observer to conceal
sensitive information. PO often attracts sociologists who
sympathise with the underdog. But ‘telling it like it is’ from the
actor’s point of view may result in bias in favour of their
subjects’ viewpoint.
By allowing the sociologist to become an insider, it produces an
authentic account of the actor’s world. It avoids imposing the
sociologist’s own categories and ideas on the facts.
The findings of PO may be merely the observer’s
subjective/biased impressions. The researcher selects what
facts they think are worth recording, and these are likely to
fit in with their pre-existing views. The observer’s presence
may make the subjects act differently, defeating the aim of
producing a ‘naturalistic’ account of human behaviour.