Download +10% - Port of Cork

Port of Cork - Cruise Seminar
A Tourism Perspective
26 October 2010
Statement of Strategy 2010-2012
Destination Development
Market Development
Enterprise Development
Policy & Advocacy
Insight & Innovation
Organisation Development
Issues of Concern (%)
Tourism Barometer Survey – September 2010
Total Passenger Movements (000s)
(including both overseas visitors and Irish residents travelling abroad)
January - August
2009
2010
% Change
Britain-Ireland Routes
9,478
8,514
-10
Mainland Europe – Ireland Routes
9,169
8,048
-12
Transatlantic
1,445
1,235
-15
Other Routes
173
179
3
Total Air
17,946
15,520
-14
Total Sea
2,319
2,456
6
Total Passengers
20,265
17,976
-11
DAA, Regional Airports and Sea Carriers
September Barometer – Industry Sentiment
2009
2010
Up
Down
Index
Up
Down
Index
Overall
10
79
0.13
20
62
0.32
Overseas
8
81
0.10
15
67
0.22
Domestic
18
63
0.29
26
48
0.54
Preliminary Estimates Overseas Travel to Ireland
January – August 2010 vs 2009 (% change)
Britain
-18%
M. Europe
-21%
N. America
-7%
Other Areas
n.c.
TOTAL
-17%
Short Term Projections – Two Scenarios
2009
2010
2011
Lower
Growth
2011
Higher
Growth
Growth Range
Out-of-State Visitors
(000s)
7,219
6,400
6,600
6,800
+4% - +7%
Foreign Earnings (€m)
3,879
3,500
3,600
3,800
+5% +10%
Domestic Trips (000s)
8,340
8,300
7,900
8,300
-5% - 0%
Domestic Revenue
(€m)
1,390
1,300
1,210
1,235
-7% - -5%
Total Tourism Earnings
5,269
4,800
4,810
5,035
0% - +5%
Overseas Outlook
UK

2011’s growth projections revised down to 1.7%

The government’s Emergency Budget will take £120bn (€138bn) out of the
economy by 2015, including a two-year pay freeze for public workers and up
to 25% cuts in Departmental expenditure. VAT will also rise.
US

The US recovery has continued, driven by a temporary stimulus from fiscal
policy and accommodating monetary policy but is running out of steam

Growth projection is 2.3%, but there are some indications of a slackening in
the pace of growth.
Euro Area

GDP in the euro zone is expected to increase by 1.5% next year, but the
pace of recovery across the euro zone is still slow and uneven

With the euro weakening against other currencies, it gives Europeans a
greater incentive to travel and holiday within the single currency zone.
Supporting Distinctive
Destinations
Access &
Infrastructure
Sense of Place
Civil
Society
Local
Government
Public
Art
Public
Realm
Product
Investment
Insight &
Innovation
Enterprise
Supports
Food &
Accommodation
Litter
Customer
Service
DISTINCTIVE
Quality
& Standards
Culture
Traffic
Management
Web
e-business
Social Media
Marketing
Business
Advice
Sports
GAA
Public
Order
Festivals
& Events
Landscapes
& Streetscapes
(Business)
Chamber of
Commerce
Water & Air
Quality
DESTINATION
Working The Performance Grid
% Take-UP
H
L
L
H
Consumer Satisfaction
Market Research
 720 Disembarking Passengers & Crew (78%) + (22%)
 “Wanted to see Ireland” – 46% primary and 67% secondary
 Overall aspects of time disembarked – 48% VS and 38% QS
 Value for money – 18% VG and 35% QG
 Any Irish Ancestors? – 70% No.
Cruise Product
Possibly the best
Fam Trip
Ireland Inc
can get !
An Intersecting Agenda
Cruise
Sector
Fáilte
Ireland
Things to do
08.00 to 20.00
Things to do
Things to see
20.00 to 08.00
Accommodation
& Food
Things to
see
Stem & Leaf Diagram for Cork Harbour
(Based on “Maritime” Stem)
Naval
Military
Diaspora
Ecology/Geology
Food
Trade/The Merchant Princes
Cruise
Product
Capital Investment 2011-2016
€170m
Thank
You