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Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010 Statement of Strategy 2010-2012 Destination Development Market Development Enterprise Development Policy & Advocacy Insight & Innovation Organisation Development Issues of Concern (%) Tourism Barometer Survey – September 2010 Total Passenger Movements (000s) (including both overseas visitors and Irish residents travelling abroad) January - August 2009 2010 % Change Britain-Ireland Routes 9,478 8,514 -10 Mainland Europe – Ireland Routes 9,169 8,048 -12 Transatlantic 1,445 1,235 -15 Other Routes 173 179 3 Total Air 17,946 15,520 -14 Total Sea 2,319 2,456 6 Total Passengers 20,265 17,976 -11 DAA, Regional Airports and Sea Carriers September Barometer – Industry Sentiment 2009 2010 Up Down Index Up Down Index Overall 10 79 0.13 20 62 0.32 Overseas 8 81 0.10 15 67 0.22 Domestic 18 63 0.29 26 48 0.54 Preliminary Estimates Overseas Travel to Ireland January – August 2010 vs 2009 (% change) Britain -18% M. Europe -21% N. America -7% Other Areas n.c. TOTAL -17% Short Term Projections – Two Scenarios 2009 2010 2011 Lower Growth 2011 Higher Growth Growth Range Out-of-State Visitors (000s) 7,219 6,400 6,600 6,800 +4% - +7% Foreign Earnings (€m) 3,879 3,500 3,600 3,800 +5% +10% Domestic Trips (000s) 8,340 8,300 7,900 8,300 -5% - 0% Domestic Revenue (€m) 1,390 1,300 1,210 1,235 -7% - -5% Total Tourism Earnings 5,269 4,800 4,810 5,035 0% - +5% Overseas Outlook UK 2011’s growth projections revised down to 1.7% The government’s Emergency Budget will take £120bn (€138bn) out of the economy by 2015, including a two-year pay freeze for public workers and up to 25% cuts in Departmental expenditure. VAT will also rise. US The US recovery has continued, driven by a temporary stimulus from fiscal policy and accommodating monetary policy but is running out of steam Growth projection is 2.3%, but there are some indications of a slackening in the pace of growth. Euro Area GDP in the euro zone is expected to increase by 1.5% next year, but the pace of recovery across the euro zone is still slow and uneven With the euro weakening against other currencies, it gives Europeans a greater incentive to travel and holiday within the single currency zone. Supporting Distinctive Destinations Access & Infrastructure Sense of Place Civil Society Local Government Public Art Public Realm Product Investment Insight & Innovation Enterprise Supports Food & Accommodation Litter Customer Service DISTINCTIVE Quality & Standards Culture Traffic Management Web e-business Social Media Marketing Business Advice Sports GAA Public Order Festivals & Events Landscapes & Streetscapes (Business) Chamber of Commerce Water & Air Quality DESTINATION Working The Performance Grid % Take-UP H L L H Consumer Satisfaction Market Research 720 Disembarking Passengers & Crew (78%) + (22%) “Wanted to see Ireland” – 46% primary and 67% secondary Overall aspects of time disembarked – 48% VS and 38% QS Value for money – 18% VG and 35% QG Any Irish Ancestors? – 70% No. Cruise Product Possibly the best Fam Trip Ireland Inc can get ! An Intersecting Agenda Cruise Sector Fáilte Ireland Things to do 08.00 to 20.00 Things to do Things to see 20.00 to 08.00 Accommodation & Food Things to see Stem & Leaf Diagram for Cork Harbour (Based on “Maritime” Stem) Naval Military Diaspora Ecology/Geology Food Trade/The Merchant Princes Cruise Product Capital Investment 2011-2016 €170m Thank You