Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
ERIES S S S A L C TER THE MAS ve D Executi ic2014, UC t u o ll-day top h fu g u g in n Thro n ru e y leaders ent will b ilitated b c fa Developm s e ss vide mastercla ed to pro focussed re design a y at can e h th T s . e eld outcom l a in their fi c ti c ra t an ts with p hey adop participan settings. T rk o tion c w ra in d s, inte be applie workshop s se pics u o t T . a ls th ing too rn a approach le y e k ssion as uasive and discu emes: Pers th e re th nal fall under rganisatio t. ations, O ic n u nagemen a m M m Co Finance d n a t n e Developm THE MASTERCLASS SERIES – Theme 1 Persuasive Communications with Conor Neill hool murfit Sc S D C U : Venue - 5pm Time: 9am ee: Tuition F Alumni) D €450 (UC UCD Alumni) n o (N €500 THURSDAY APRIL 3rd 2014 Clear and powerful communication is vital for accomplishing any business objective, particularly in today’s economic climate. To be effective, executives must be able to engage and influence diverse stakeholders, including clients, colleagues, employees and top management. About the masterclass Led by our associate faculty member, Conor Neill, from IESE Business School, one of the top ranked international business schools in the world, this masterclass will present a wide range of practical tools and concepts designed to strengthen executives’ abilities on multiple levels. Participants will learn how to use emotional and rational intelligence to persuade others in one-toone situations and when delivering presentations. They will acquire techniques for establishing credibility and managing nervous energy. This highly interactive one-day masterclass offers participants individualised feedback and the chance to gain expertise in delivering speeches. Who should attend? This masterclass is designed for managers who wish to improve their communication skills and develop a style that fosters commitment among team members and stakeholders. It is particularly relevant to professionals who manage client relationships or deal with the general public. Key takeaways • Speak like a Leader of People, move people to action with your words • Gain confidence in design and delivery of presentations • Discover techniques to utilise emotional and rational intelligence as a means of persuasion • Learn rhetorical tools for interpersonal communications, presentations and speeches • Gain a deeper understanding of non-verbal aspects of communication: authority, audience awareness and managing nervous energy REGISTER NOW! To book your place contact: Deirdre Luby on +353 1 716 8080 or email [email protected] Masterclass content includes: About Conor Neill Leadership Communication: Point X; Logos, Ethos and Pathos • Persuasion requires connecting on three levels - Aristotle's triad of Persuasion: Logos, Ethos & Pathos (Logic, Credibility and Commitment.) • Speech Act Theory: The 3 levels of communication - Locution, Illocution and Perlocution. Point X. • Persuasion is not manipulation. Manipulation is getting another to do something that serves me. Persuasion is getting others to do something that serves them and me. Conor has been teaching Leadership Communication programmes for over 10 years. He is Lecturer at IESE Business School in Barcelona and runs the IESE Leadership Communications courses for MBA and Executive MBAs and many senior director programmes. He has worked with organisations such as Accenture, Applus, Barcelona Activa, Microsoft, Novartis, IBM and Santander Bank delivering seminars on Leadership through Communication. Developing the Logos - Basis Speech • The Logos-based speech structure: Powerful Openings: There are only 3 ways to start a persuasive speech. Move people with Benefits not Features. Close strongly: the 2 types of persuasive close • Body Language: Authority, Energy and Audience engagement • Preparing to Perform: developing mental strength, overcoming anxiety: the 4 ways to handle anxiety • 5 Aspects of a Powerful Voice: how to improve the power and quality of your voice Conor Neill is President of MLK Events. Conor is a serial entrepreneur, writer and keynote speaker. He has founded 4 companies, raising capital, hiring teams and reaching over €10M in sales. He spent 6 years creating a revolution in private jet travel with his company Taxijet. He has invested in 2 start-ups. He is Past-European Area Director for Entrepreneurs’ Organisation the world’s leading community of entrepreneurs. Conor was a manager in the Change Management division of Accenture for 8 years. He has worked with corporate leaders in Europe, USA and Australia helping drive systematic change in their organisations. Conor has a degree in Psychology and Artificial Intelligence and an MBA from IESE Business School. Authentic Leadership: Identity; Personal Story • Identity: Resolving the Conflict between what I want of "me" and what society wants of "me" • Simple story: engaging audience, moving to action with emotion. Reason is absolutely necessary, yet the most powerful, persuasive communication has a deeply human element...often delivered simply and personally through the telling of stories • Framing your Argument: The 6 Laws of Scientific Influence • Selling Value: Asking powerful questions, overcoming objections, the checklist sale Authentic Leadership: Making it a Habit; The 20 Mile March • Creating self-disciplined habits. “The signature of mediocrity is chronic inconsistency. Consistency is the hallmark of success.” — Jim Collins • Decisions equal success. There are 4 vital decisions in growing your business. People, Strategy, Execution and Cash. REGISTE!R NOW R - FE TEAM OF TS FOR KE BUY 5 TICCE OF 4! THE PRI To book your place contact: Deirdre Luby on +353 1 716 8080 or email [email protected]