Download Persuasive Communications with Conor Neill

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THE MASTERCLASS SERIES – Theme 1
Persuasive Communications
with Conor Neill
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murfit Sc
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:
Venue
- 5pm
Time: 9am
ee:
Tuition F Alumni)
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€450 (UC UCD Alumni)
n
o
(N
€500
THURSDAY APRIL 3rd 2014
Clear and powerful communication is vital for accomplishing any business
objective, particularly in today’s economic climate. To be effective, executives
must be able to engage and influence diverse stakeholders, including clients,
colleagues, employees and top management.
About the masterclass
Led by our associate faculty member, Conor Neill, from IESE
Business School, one of the top ranked international business
schools in the world, this masterclass will present a wide range of
practical tools and concepts designed to strengthen executives’
abilities on multiple levels. Participants will learn how to use
emotional and rational intelligence to persuade others in one-toone situations and when delivering presentations. They will acquire
techniques for establishing credibility and managing nervous
energy. This highly interactive one-day masterclass offers
participants individualised feedback and the chance to gain
expertise in delivering speeches.
Who should attend?
This masterclass is designed for managers who wish to improve
their communication skills and develop a style that fosters
commitment among team members and stakeholders. It is
particularly relevant to professionals who manage client
relationships or deal with the general public.
Key takeaways
• Speak like a Leader of People, move people to action with
your words
• Gain confidence in design and delivery of presentations
• Discover techniques to utilise emotional and rational
intelligence as a means of persuasion
• Learn rhetorical tools for interpersonal communications,
presentations and speeches
• Gain a deeper understanding of non-verbal aspects of
communication: authority, audience awareness and managing
nervous energy
REGISTER
NOW!
To book your place contact:
Deirdre Luby on +353 1 716 8080
or email [email protected]
Masterclass content includes:
About Conor Neill
Leadership Communication: Point X; Logos, Ethos and Pathos
• Persuasion requires connecting on three levels - Aristotle's triad
of Persuasion: Logos, Ethos & Pathos (Logic, Credibility and
Commitment.)
• Speech Act Theory: The 3 levels of communication - Locution,
Illocution and Perlocution. Point X.
• Persuasion is not manipulation. Manipulation is getting another
to do something that serves me. Persuasion is getting others to
do something that serves them and me.
Conor has been teaching Leadership Communication programmes
for over 10 years. He is Lecturer at IESE Business School in
Barcelona and runs the IESE Leadership Communications courses
for MBA and Executive MBAs and many senior director
programmes. He has worked with organisations such as Accenture,
Applus, Barcelona Activa, Microsoft, Novartis, IBM and Santander
Bank delivering seminars on Leadership through Communication.
Developing the Logos - Basis Speech
• The Logos-based speech structure: Powerful Openings: There are
only 3 ways to start a persuasive speech. Move people with
Benefits not Features. Close strongly: the 2 types of persuasive
close
• Body Language: Authority, Energy and Audience engagement
• Preparing to Perform: developing mental strength, overcoming
anxiety: the 4 ways to handle anxiety
• 5 Aspects of a Powerful Voice: how to improve the power and
quality of your voice
Conor Neill is President of MLK Events. Conor is a serial
entrepreneur, writer and keynote speaker. He has founded 4
companies, raising capital, hiring teams and reaching over €10M
in sales. He spent 6 years creating a revolution in private jet travel
with his company Taxijet. He has invested in 2 start-ups. He is
Past-European Area Director for Entrepreneurs’ Organisation the
world’s leading community of entrepreneurs.
Conor was a manager in the Change Management division of
Accenture for 8 years. He has worked with corporate leaders in
Europe, USA and Australia helping drive systematic change in their
organisations.
Conor has a degree in Psychology and Artificial Intelligence and an
MBA from IESE Business School.
Authentic Leadership: Identity; Personal Story
• Identity: Resolving the Conflict between what I want of "me"
and what society wants of "me"
• Simple story: engaging audience, moving to action with
emotion. Reason is absolutely necessary, yet the most powerful,
persuasive communication has a deeply human element...often
delivered simply and personally through the telling of stories
• Framing your Argument: The 6 Laws of Scientific Influence
• Selling Value: Asking powerful questions, overcoming objections,
the checklist sale
Authentic Leadership: Making it a Habit; The 20 Mile March
• Creating self-disciplined habits. “The signature of mediocrity is
chronic inconsistency. Consistency is the hallmark of success.”
— Jim Collins
• Decisions equal success. There are 4 vital decisions in growing
your business. People, Strategy, Execution and Cash.
REGISTE!R
NOW R -
FE
TEAM OF TS FOR
KE
BUY 5 TICCE OF 4!
THE PRI
To book your place contact:
Deirdre Luby on +353 1 716 8080
or email [email protected]