Download AC Nielsen Center

A. C. Nielsen Center
Leadership Development Program
Sandra J. Clifford – Fall 2003
Project Scope
Determine A.C.Nielsen Center’s
Key Competency Model
Design systems that integrate this model into
the A.C. Nielsen Center’s Program
Market Research Key Competencies
Candidate Evaluation
Student Individual
Development Plan
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Student Final Evaluation
Project Assistantships
MBA Courses
Market Research
Specific Courses
Reading & Research Plan
Project Phases
1.
2.
3.
4.
Collect Competency Models from EAB
Determine A.C.Nielsen Model
Match MBA classes to model
Determine “Gaps” and supplement
with additional learning programs
5. Create Candidate Evaluation System
6. Create Individual Development
Planning System
Timeline
EAB Meeting Fall 2003
Collect Data & Determine Model
EAB Meeting Spring 2004
Match MBA Classes
Determine Gaps and plan supplements
Document Evaluation & IDP Systems
Fall 2004
Launch Leadership Development Program
Client Company Data
1
Excels Technically
Creating Innovative Solutions
Thinking Analytically
Driving Results
Exceeding Customer Expectations
Demonstrating Risk Taking
Acting Decisively
Collaborating & influencing others
Demostrating Integrity
Treating people with Respect
Valuing & Integrating Diversity
2
Technical Expertise
Problem Solving
Interpersonal Skills
Strategic Reasoning
Motivating Others
Influence & Impact
Communication Effectiveness
Planning, organizing & achieving results
Integrity
Diversity
Team Player
Candor
Innovation
Business Expertise
3
4
5
Business Impact
Leadership
Consulting
Technical Skills
Resource Management
Communication
Innovation
Risk-taking
Collaboration
People Development
MR Methods
Project Management
Consumer Behavior
Teaches MR Methods
Analytical Techniques
Manage Research Suppliers
Adaptability
Business Savvy
Customer Focus
Diversity
Drive for Results
Handling Complexity
Idea Leadership
Team Development
Personal Leadership
Risk Taking
Superior Execution
Business Proficiency
Creativity & Vision
Impact
Initiative
Planning & Organizing
Communication
Leadership
Organizational Sensitivity
6
MR Methods
Vendor Evaluation
Business application
Multi-cultural Understanding
Communication Skills
Starts from Yes
Enjoys Consulting
Customer Advocacy
External Focus
Vision
Fuels Business Growth
Promotes Innovation
partnering
Manages complexity & change
Creates Achievement Environment
Provider Company Data
1
2
Client Management
Academic Background
Business Management Work Experience
Adaptability
Analysis
Analytical Skill
Product Applications
Detail Orientation
Deliverables
Impact
Quality Control
Inititative
Issue Resolution
Integrity
Training
Intellectual Ability
Intellectual Curiosity
Math
Oral Communication
Planning & Organization
Rapport Building
Stress Tolerance
Work Ethic
Written Communication
3
Initiative
Business Judgement
Handling Multiple Priorities/Deadlines
Leadership
Sales Ability
Report Writing
Business Review Report
Basic Stats
Advanced Stats
Design Skills
4
Focus on Customer Value
Flawless Execution
Collaboration/Teamwork
Focus on Innovation
5
Leadership
Team Building
Interpersonal Skills
Problem Solving
Knowledge of Business
Leveraging Industry/market knowledge Creativity & Innovation
Customer knowledge
Project Management
Company & Product Knowledge
Oral Communication
Planning/project management skills
Written Communication
Analytical Problem Solving
Critical Thinking
Decision Making Skills
Concern for Detail & Quality
Self-confidence
Consultative Selling Skills
Self-control
Marketing Skills
Trustworthiness
Technical Knowledge
Curiosity
Flexibility & adaptability
Initiative & optimism
Empathy
Influence
6
Business Knowledge
Identify Opportunities
Creative Problem Solving
Personal Courage
Genuine Passion
Written Communication
Presenting Skills
Ability to make recommendations
MR Method Knowledge
Industry Competency Ranges
Provider Companies
Client Companies
Competency Models
Business Knowledge
Ability to apply appropriate research
methods to solve business problems
Buying Research
MBA Program
Research Knowlege & Skills
Doing Research
MS Program
Industry Competency Ranges
Provider Companies
Client Companies
Competency Models
Business Knowledge
Ability to apply appropriate research
methods to solve business problems
Research Knowlege & Skills
A.C.Nielsen 2004 MBA Target
Buying Research
MBA Program
Doing Research
MS Program
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Leadership Skills
Innovation & Change Management
Motivating & Developing People
Valuing Diversity
Ethics & Integrity
Inititative
Impact
Stategic Reasoning
Flexibility & Adaptability
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
General Business Knowledge
Accounting
Finance
Operations
Economics
Brand Management
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Consulting Skills
Planning/Project Management
Written Communication
Presentation Skills
Collaborating & Influencing others
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Marketing Expertise
Category Understanding
Consumer Understanding
Customer Understanding
Competitive Understanding
Market Research Key Competencies
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Marketing Research Expertise
PRIMARY RESEARCH
MR Project Management Process
Understand the Business Issue
Determine the Research Problem
Choose the appropriate method
Design the project
Implement the plan
Analyze Data
Generate Actionable Insights
Write Report
Deliver Presenation
Quantitiative Methods
Qualitative Methods
SECONDARY RESEARCH
Market Research Key Competencies
Leadership Skills
Consulting Skills
Marketing Expertise
Innovation & Change Management
Motivating & Developing People
Valuing Diversity
Ethics & Integrity
Inititative
Impact
Stategic Reasoning
Flexibility & Adaptability
Planning/Project Management
Written Communication
Presentation Skills
Collaborating & Influencing others
Category Understanding
Consumer Understanding
Customer Understanding
Competitive Understanding
General Business Knowledge
Accounting
Finance
Operations
Economics
Brand Management
Leadership Skills
General Business Knowledge
Consulting Skills
Marketing Expertise
Marketing Research Expertise
Marketing Research Expertise
PRIMARY RESEARCH
MR Project Management Process
Understand the Business Issue
Determine the Research Problem
Choose the appropriate method
Design the project
Implement the plan
Analyze Data
Generate Actionable Insights
Write Report
Deliver Presenation
Quantitiative Methods
Qualitative Methods
SECONDARY RESEARCH
Key Competencies vs. MBA Courses
Consulting Skills
MBA Coursework
Planning/Project Management
Written Communication
Presentation Skills
Collaborating & Influencing others Leadership/Motivation
Leadership Skills
Innovation & Change Management
Motivating & Developing People
Valuing Diversity
Ethics & Integrity
Inititative
Impact
Stategic Reasoning
Flexibility & Adaptability
General Business Knowledge
Accounting
Finance
Operations
Economics
Brand Management
Leadership/Motivation
Leadership/Motivation
Ethics
Marketing Research Expertise
MBA Coursework
PRIMARY RESEARCH
MR Project Management Process Mark eting Research
Understand the Business Issue Mark eting Research
Determine the Research Problem Mark eting Research
Choose the appropriate method Qualitative Methods
Design the project
Experimental Design/Scale Development
Implement the plan
Mark eting Research
Analyze Data
Multivariate Stats/Data Analysis & Decisio
Generate Actionable Insights
Write Report
Deliver Presenation
Quantitiative Methods
Strategy
Accounting
Finance
Operations
Economics
Brand Management
Qualitative Methods
Qualitative Methods
SECONDARY RESEARCH
Quantitative Models
Marketing Expertise
Category Understanding
Consumer Understanding
Customer Understanding
Competitive Understanding
Product Management
Consumer Behavior
Mark eting
Mark eting
Discussion on the Model?
What looks good?
What additional areas should we
consider?
Agree to next steps…..
Timeline
EAB Meeting Fall 2003
Collect Data & Determine Model
EAB Meeting Spring 2004
Match MBA Classes
Determine Gaps and plan supplements
Document Evaluation & IDP Systems
Fall 2004
Launch Leadership Development Program