Download Job Description – St. Norbert Catholic School – Marketing and

Job Description – St. Norbert Catholic School – Marketing and Development Director
This position is hired by and directly accountable to the school Principal. The marketing and
development director agrees to abide by the established policies and procedures of the
Archdiocese of Chicago as well as the policies and procedures of the St. Norbert. This position
cooperates with the school administration in providing an environment that promotes the
ministry of Catholic education.
This is a 12-month contracted position, 2 days per week.
General Responsibilities:
The marketing and development director is a liaison between new and prospective parents and
St. Norbert. We are looking for someone who knows what it takes to build relationships, is a
proactive and effective partner with all team members. As a key collaborator, this person
knows how to unite and motivate various departments toward a common goal. The duties of
the school marketing and development director include but are not limited to:
Admissions:
 Establish and direct an enrollment management plan that addresses prospective
parents (inquiry, materials, follow-up); current families (surveys, re-enrollment incentive
programs, exit surveys); local community (parish programs, community outreach,
baptismal records); organizing events during Catholic Schools Week.
 Increase enrollment of new students and meet student retention goal.
 Organize school open houses and school tours.
 Attend school fairs.
 Organize parent welcoming meetings.
 Provide enrollment reports and information to administration on a regular basis.
 Maintain accurate database of prospective families.
Marketing/Communications:
 Writes and submits press releases regularly to keep St. Norbert School news in front of
the public.
 Creates and maintains the development of a media relations program that includes
relationship building with online and traditional news sources.
 Oversees website administration. Works with IT consultant, parent volunteers and/or
outside vendors to ensure website is current and an effective means of communication.
Regular updates of content, photos and videos are important.
 Responsible for the integrity of St, Norbert’s branding. Ensuring that brand is
consistently adhered to and providing staff and committees with guidance on how to
position the school. Oversees paid advertising.
 Oversees all social media sites including Facebook, Linkedin, Twitter, YouTube, etc.
 Attend Archdiocesan meetings and other meetings to network and gain professional
knowledge.
Requirements:
 Practicing Catholic
 Understands and supports the mission and purpose of St. Norbert Catholic School
 Has 5-8 years of relevant sales and marketing experience
 Bachelor’s degree in related field of study such as Marketing or Communications, or the
equivalent work related experience.
 Has the ability to provide big picture strategic thinking, vision and insights to drive big
ideas and initiatives.
 Possesses collaborative leadership skills that encourage team cooperation and motivate
relationship-building.
 Is self-confident in oral, written, strategic and analytical abilities.
 Proficient in the use of Microsoft Office Suite, database management, on on-line
marketing modalities (Search engine optimization, social media marketing via Facebook,
Twitter, etc., other mobile applications).
 Ability to work independently.
 Ability to work non-traditional hours with possible evening and weekend
meetings/activities.
 Compliance with the Safe Environment Requirements of the Office for the Protection of
Children & Youth.