Download Propaganda WHAT?

What is Propaganda?
0 Persuasive techniques applied by politicians,
journalists, television personalities, and others to
accomplish their desired ends.
0 These techniques persuade us not through the giveand-take of argument and debate, but through
manipulating symbols and basic human emotions.
What do these images have in
common?
WHAT?
A message used to persuade
you to believe something or do
something
WHY?
WHO?
To persuade you to
buy something, think
something, or do
something.
WHERE?
Commercials
Speeches
Billboards
Newspapers
Packaging
Stores
Internet
Everywhere!
•Corporations
•Government
Propaganda
•Individuals
HOW?
There are 7 propaganda
techniques we will learn
The 1st type of Propaganda is…
Persuading people
to do something by
letting them know
others are doing it.
All the
cool kids
are doing it
Bandwagon video clips
0 https://www.youtube.com/watch?v=ay4WfBVKDmU
0 https://www.youtube.com/watch?v=po0jY4WvCIc
Bandwagon works because it
makes you think “everyone is
doing it” and you should too.
Why is this sign
considered
BANDWAGON?
The 2nd type of Propaganda is…
Using words and images of a
famous person or an expert to
persuade.
Examples of Testimonials
0 https://www.youtube.com/watch?v=DqTuTApkldM&l
ist=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp
0 https://www.youtube.com/watch?v=uDO9hPxKL8&index=3&list=PL2Rf1R6EcGZRoExIlBVuCf0VatUkPXkp
0 https://www.youtube.com/user/headandshoulders?v
=HIAn5wsV-KY
What are some other examples of
TESTIMONIAL propaganda?
From today:
See Coldplay’s iTunes ad
here.
From the 1950s:
The 3rd type of Propaganda is…
Using images to bring up strong
feelings or emotions in order to
persuade.
Examples of Transfer
0 http://www.palottery.state.pa.us/about-pa-
lottery/tv-commercials.aspx
0 https://www.youtube.com/watch?v=bg_zxsxyKyM
The 4th type of Propaganda is…
Links a person, idea, or product to
a negative symbol.
What are some other examples of
NAME-CALLING propaganda?
https://www.youtube.com/wat
ch?v=VuqZ8AqmLPY
—notice the name-calling is
inferred, we are assuming that
PC is a bad product, making
MAC better.
https://www.youtube.com/watch?v
=gm1uNgHw6Xo This ad is
putting down the “fake beauty” we
see in advertising by showing us
how we are deceived by what we
see in ads.
The
th
5
type of propaganda is
Offers words of praise for a product or person; uses nice,
sometime loaded words, drawing on goodness and patriotism.
Examples of Glittering
Generalities…
0 https://www.youtube.com/watch?v=LTaigotA_9M
0 https://www.youtube.com/watch?v=kS0B_B-7wB0
The 6th type of propaganda is…
Manipulating
information to make a
product appear better
than it is often by unfair
comparison or omitting
facts.
Examples of Card Stacking
0 https://www.youtube.com/watch?v=a-zbKSNr5Ko
0 https://www.youtube.com/watch?v=YStVpldYC-k
The 7th type of propaganda is…
Appealing to a regular
person’s values.
Examples of Plain Folks…
0 https://www.youtube.com/watch?v=jZgOt6d5Qok&li
st=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b
0 https://www.youtube.com/watch?v=_5KrmhxHxuw&
list=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b&index=
2
Other examples of
propaganda techniques…
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Slogan
Bias
Appeal to emotion
Either/or
Pro
Con
Scare tactics
Call to Action
Connotation
Claim
Forms of Propaganda
0 Advertisements
0 Editorials
0 Speeches
0 Reviews
0 Blogs
0 Persuasive Essays
Why use Propaganda?
0 Advertisements try to convince us to buy or do
something.
0 Speeches try to convince us to take action.
0 Reviews evaluate items like books or movies and state
an opinion as to whether the product is worth the
reader’s time and money.
0 Persuasive essays use logic, reason, and emotion to
convince readers to join the writer in a certain point
of view.
Supporting Arguments
0 Three types of appeals:
0 Logical Appeal (Logos) – Does the author’s proposal make
sense?
0 https://www.youtube.com/watch?v=RTnFF9ruLZ0
0 Ethical Appeal (Ethos) – Is the author’s proposal the right
thing to do?
0 https://www.youtube.com/watch?v=i9z2FVmVb14
0 Emotional Appeal (Pathos) – Will accepting the author’s
proposal make me feel better?
0 https://www.youtube.com/watch?v=RwhzbzZSAYg