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NEWS RELEASE
BIOSENSORS APPOINTS NEW VP OF GLOBAL MARKETING
Morges, Switzerland, 24 January 2011 - Richard Treadwell has been appointed Vice President
of Global Marketing at Biosensors International, based at the company’s global HQ in Morges,
Switzerland. He will be reporting to CEO Jeffrey B. Jump. In this role he will primarily be
responsible for formulation and implementation of the company’s global marketing strategies
to support its growing portfolio of interventional medical devices.
Previously, Mr. Treadwell was President/CEO of the Aardvark Medical Company, which he cofounded in 2007 to pioneer novel therapies in otolaryngology. Prior to this he founded and
served as President/CEO of General Orthodontic, which provided advanced training and clinical
support to practitioners using the Invisalign® system to treat dental malocclusions. General
Orthodontic was later acquired by Align Technology, where Mr. Treadwell became Senior
Director, Clinical Support.
Mr. Treadwell, a US citizen, received a BS in Engineering from Stanford University in California,
before going on to gain an MBA from The Wharton School at the University of Pennsylvania,
and a Masters in International Relations from Johns Hopkins University. His early career in
medical marketing included managing product lines in pulse oximetry for Nellcor and intraaortic filters for cardiac surgery innovator Embol-X.
-EndsFor further information, please contact:
Richard Kenyon
Corporate Communications
Biosensors International
+44 7831569940
[email protected]