Download Propaganda Techniques

Propaganda
Techniques
Propaganda Techniques
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Propaganda techniques and persuasive
tactics are used to influence people to
believe, buy, or do something.
Name Calling
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This is an attack on a person instead of
an issue. This technique links a person,
or idea, to a negative symbol.
The technique is used with the hope that
the audience will reject the person or the
idea on the basis of the negative symbol,
instead of looking at the available
evidence.
You attack someone personally by
bringing up unrelated and embarrassing
details.
Name-Calling
Name-Calling
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The speaker criticizes a person/product with
little or no reason or evidence.
 At Burger King Restaurant, you can always
get your flame-broiled Whopper sandwich
made your way. We are proud to say we are
individuals, not billions.
Sweeping
Generalizations/Stereotyping
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Makes an oversimplified statement about
a group based on limited information.
Suggests all members of a group are
exactly the same, with the same
characteristics and faults.
Sweeping Generalizations
Teenagers drive too fast,
drink too much, listen to
nothing but rap music, and
have no sense of
responsibility!
Emotional Appeal
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Tries to persuade the reader by using words
that appeal to the reader’s emotions instead of
to logic or reason.
Plays on the audience’s deep-seated emotions.
Politicians or advertisers use this technique
hope to redirect attention away from the merits
of a particular proposal and toward steps that
can be taken to reduce the emotion.
Emotional
Appeal
York Peppermint Patty
Pepsi Advertisement
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Bridgestone Tires Commercial
Testimonial
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Persuades the reader by using a famous person
to endorse a product or idea
Technique uses an authority or famous person
to recommend and/or endorse a product or idea.
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Celebrity
Doctor
Teacher
An ordinary person who vouches for the product’s value
Got Milk? Ad
Got Milk Ad?
Manning Brothers
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“Growing up, Dad always called the best
plays- like making us drink plenty of milk.”
Got Milk?
Ad
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Look and feel good.
Forever and always.
Drink three glasses
of milk a day - your
life will be complete!
Encyclopedia Britannica
Welch’s Grape Juice
American Express
Repetition/The Big Lie
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Repetition attempts to persuade the
reader by repeating a message over and
over again.
Repetition/The Big Lie
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You create a lie or take an unproved
accusation and then you repeat it
endlessly until it is accepted as fact.
“A lie told often enough becomes the
truth.”
---Lenin (1870 - 1924)
Wendy’s
Bandwagon
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A bandwagon appeal tries to persuade the
reader to do, think or buy something
because it is popular or because
“everyone” is doing it
Bandwagon
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“Everyone else is doing it, and so should
you”
Appeals to the desire, common to most of
us, to follow the crowd
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Jump on the bandwagon!
Tries to persuade the viewer to do, think, or
buy something because it is popular
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Everyone else is doing it
Bandwagon
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Everyone in Lemmingtown is
behind Jim Duffie for Mayor.
Shouldn't you be part of this
winning team?
Maxwell House
M ‘n M’s
Chuck E. Cheese
Stacking the Cards
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An appeal to numbers, facts, or
statistics attempts to persuade the
reader by showing how many people think
something is true.
Stacking the Cards/Half Truth
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Appeals to numbers, facts, and/or statistics
Propagandist carefully uses only those
facts and opinions that favor his/her
argument
Unfavorable facts or truths are conveniently
left out
Attempts to persuade the reader by
showing how many people think it is true
Stacking the Cards/Half Truths
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Be suspicious when you hear phrases like
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“Nine out of ten doctors say…”
“Surveys show that…”
Very good chance you are not getting the
ENTIRE story
Dangling Comparisons
Subway Ad
Subway- Only 6 grams of fat!
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Well….
Their advertisements say that they have 7 subs
with 6 grams of fat or less. What you don’t know is
that you can only get a sub with 6 grams of fat if
you don’t put all of your favorite condiments on
them. We're talking just bread and meat! You only
see this in really small type at the bottom of the
advertisement where it says, "Addition of
condiments or cheese alters nutrition
content."
Stacking the Cards/Half Truth
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A regular six inch Subway Club sandwich has
only 5 grams of fat with 297 calories. If you order
the same sandwich with cheese and condiments
(onions, lettuce, tomatoes, pickles, peppers,
olives, and mayonnaise), you get a sub with 40
more grams of fat and almost 750 calories! A
Burger King Whopper with cheese has less
calories and only 1 more gram of fat!
Subway’s advertisement for 7 subs under 6 grams
of fat may not be a lie, but it doesn't tell the entire
truth, either.
Cheerios
DioLight
Red Herring
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Technique is an attempt to distract the
reader with details not relevant to the
argument.
Red Herring
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Teacher“Where is your homework, Leigh?”
Leigh“Mrs. Anderson, did you see the basketball
game last night?”
Teacher“Yes, I can’t believe that George Mason
beat UConn!”
Apple Computer ad
Mac Ad
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Compares Mac users and Ferrari car owners
The only thing Mac is trying to do is make some excuse for
the fact that not many people own one of their computers.
So, they tried to relate it to a completely irrelevant topic in
hopes that some viewers would overlook the facts about why
people do not buy Macs and think instead about whatever
Mac wants them to think.
In this case, the facts are twisted and Mac seems like a
prestigious company that only an elite few use, just like
Ferraris.
However, this logic is very flawed and needs to be thought
through a little more.
Geico Auto Insurance
Hyundai
Circular Argument
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States a conclusion as part of the proof of
the argument.
Circular Argument
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"What you are doing must be criminal, otherwise it wouldn't
be against the law"
The book is right because the book says it is right.
"I'm right because I'm right."
"There isn't a problem with the rule, because if everyone
obeyed it there wouldn't be a problem."
"Piracy is wrong because it's against the law, and it's against
the law because it's wrong."
"X is stupid because he's an idiot."
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Popular 70’s commercials
Product Placement
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The process which integrates an
advertiser's product into movies and TV
shows for clear, on-screen visibility.
It is part of the rapidly expanding
entertainment industry reaching millions of
people daily through movies, television,
and video.
Product Placement
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Apple laptop on
“24”
Movie
Poster
Product Placement
Audi in
I-Robot
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“American Idol”
Virtual Product Placement
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The box of
Oreos was not
on the table
when FRIENDS
first aired on
NBC.
It was added
when the show
was made
available on
DVD and in
syndication- thus
exposing
millions more to
the product
Product Placement
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CBS news story
Transformers Movie