Download Konani Liphadzi – The South African Food Industry

The South African Fruit Industry –
Contribution to Food Security
Konanani Liphadzi
CEO: Fruit SA
Fruit SA Structure
Strategic Intent & Objectives
Strategic intent
• To enable the SA fruit industry to be competitive, equitable and
sustainable.
Objectives
• Establish FSA as the collective platform for the fruit industry of SA
• Engage constructively with government and other public institutions
on policy, legislation and other fruit industry matter.
• Engage constructively with other strategic stakeholders
• Promote and coordinate broad based BEE, transformation and skills
development (training)
• Gather and disseminate key industry related information
• Communicate industry information to broader public and industry
stakeholders
SA Fruit Industry Statistics
• 4.7 million tons of fruit is produced annually
60%
50%
55%
40%
34%
30%
20%
10%
0%
Citrus
Pome & Stone
6%
5%
Table grapes
Sub-tropical and
nuts
Market Segmentation of Fruit Produced
70%
60%
59%
50%
40%
30%
28%
20%
10%
12%
1%
0%
Export markets
Local markets
Processing
Drying
SA Fresh Fruit Industry Foot Print
South African Fruit Export Markets
EU
30,9%
Americas
4,2
Russia
7,8%
UK
11,7%
Middle East
17.6%
Far East
Africa
10,2%
16,2%
Fruit Industry's Contribution to Economy
• 50% of all agricultural exports from SA is
fresh fruit
• The fruit industry is worth more than R30
billion
• Given that Agriculture contributes 2,5% to
the country’s GDP (±R98 billion),
therefore, the fruit industry is a major
contributor to agriculture’s contribution to
the economy
Fruit Industry's Contribution to Economy
Job creation &
Employment
• 190 000 people directly
employed (10% contribution)
• 8 000 people directly
providing services to the
fruit industry
• 109 000 people
employed in downstream
service
•
NDP target:
1 million jobs
The fruits sector ranks highly in terms of its labour intensiveness and growth potential (NDP)
Other Social Contribution
• Provide on-farm housing to more than 80% of its permanent
employees (water and electricity supplied to all the houses)
• Provide transport capacity or transport subsidisation to seasonal
employees
• Provide basic health care on on-farm facilities and subsidisation
of advanced health care at external health care facilities
• Providing nursery and pre-primary school programmes on-farm
• Supporting primary and secondary school programmes at
external centres
• The fruit industry established a Sustainability Initiative of South
Africa (SIZA), the ethical trade program which promotes sound
ethical labour practices on farms and pack houses
Food Security Definition
• According to FAO, food security is achieved
‘when all people, at all times, have physical
and economic access to sufficient, safe and
nutritious food to meet their dietary needs
and food preference for an active and
healthy life’.
• Individual, Household, National, Regional
and Global level
Food Security Dimensions
Contribution towards Food Security
Dimension
Contribution through:
• Availability of nutritional food –
supply side
• Primary production of fruit
• We produce way more than local
consumption - 60% fruit exported
•
• Job creation especially in rural areas
(addressing poverty)
• Earner of foreign income – economic
growth
Access to food – purchasing power
• Utilization
• Making sure that nutritious food is
available
• Food safety issues (SPS)
• Stability of access to food
• The industry minimizes the risks of
natural and economic shocks
Public Awareness of the Agricultural Sector
• What comes to the public mind when you
talk about farmers?
Public Awareness of the Agricultural Sector
The Great Fruit Adventure
Travelled some 18,000 kilometres, through
18 countries, meeting and greeting over
5,000 school children and experiencing
first hand life on fresh produce farms
throughout Africa.
Conclusion
• The English say ‘the way to a man’s
heart is through his stomach’.
• We need to raise public awareness of
the value of the agricultural sector –
unapologetically.
• Food Security can and should be that
driver.
Thank you