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Building, Growing and Sustaining Partnerships The First Years Last Forever Garrison Kurtz Director of Programs Charge for the Day: •How Can Librarians be Invited to the Table from the Beginning? •How Can We Maximize Our Effectiveness as Partners? The First Years Last Forever •How Can We Make Sure That We Form the Right Partnerships? Overview Know Your Mission and Goals Know Your Assets/Challenges Know Your Collaborative Partner Why This Project/Partnership? Relationships, Relationships The FirstRelationships, Years Last Forever Single-Mindedness Influencing the Success of the Collaboration 1. Know Your Mission and Goal • What do your customers think? • What does your funder think? • What do staff members think? • What is needed? • WIIFM? The First Years Last Forever 2. Know Your Assets • Facilities • Dedicated, educated, experienced staff • Untarnished image and unparalleled public and civic support • Data and Information The First Years • Access to diverse familiesLast Forever • Funding 2. Know Your Challenges • Image • Language, Acronyms • Organizational Culture • Fast Changing Environment • Siloing & Isolation The First Years Last Forever 3. Know Your Collaborative Partner • What type of organization is it? • Funding source • Customer base • Mission • Political pressures The First Years Last Forever • What do they need but not have in order to be successful? WIIFM? 4. Why This Project/Partnership? Efficiency? • Simplicity of message • Easier access for customers/ Recruitment to increase utilization of libraries (Early Literacy Initiative Evaluation 2003) • Stronger case to funders • Less redundancy The First Years Last Forever Effectiveness? • Better outcomes • Easier assessment 4. Why This Project/Partnership? Systemic Challenge • Societal or transorganizational challenge (e.g. reaching diverse populations) • Resource limitations • Booming demand • Societal change Access to Expertise and Resources First •The Marketing • Funding • Image Years Last Forever 5. Relationships, Relationships, Relationships • When facing the choice between a task and a relationship, choose the relationship • Dedicated time for staff and volunteers to attend events • Careful selection of advisory group, board members-Engage key “types” of players (Gladwell) • Make it easy for others to know what you are doing • LEVERAGE, LEVERAGE, LEVERAGE The First Years Last Forever • Promote the work of others An Experimental Study of Search in Global Social Networks Table 1. Type, origin, and strength of social ties used to direct messages. Only the top five categories in the first two columns have been listed. The most useful category of social tie is medium-strength friendships that originate in the workplace. Type of relationship % Origin of relationship % Strength of relationship % Friend 67 Work 25 Extremely close 18 Relatives 10 School/university 22 Very close 33 Co-worker 9 Family/relation 19 Fairly close 22 3 Internet 6 Not close 4 The First Years Forever 22 5 Mutual friend Last 9 Casual Sibling Significant other Peter Sheridan Dodds, Roby Muhamad, Duncan J. Watts, Columbia University follow up to Stanley Milgram’s , “The Small World Problem 5. Relationships, Relationships, Relationships • When facing the choice between a task and a relationship, choose the relationship • Dedicated time for staff and volunteers to attend events • Careful selection of advisory group, board members-Engage key “types” of players (Gladwell) • Make it easy for others to know what you are doing • LEVERAGE, LEVERAGE, LEVERAGE The First Years Last Forever • Promote the work of others 6. Single-Mindedness • Reduce and/or Manage complexity • Make it easy to say YES! And carry the message (Allport) • Use language, brand and communication mechanisms to convey your focus • Employ all your staff, volunteers and partners The First Years Last Forever towards the goal The Information Chain Theory: Population + Motivation + Technology + Codification + Centrality + Symbols Scale of Cooperation (ICL) Wealth. The First Years Last Forever http://www.siue.edu/SOCIOLOGY/journal/blain.htm 6. Single-Mindedness • Reduce and/or Manage complexity • Make it easy to say YES! And carry the message (Allport) • Use language, brand and communication mechanisms to convey your focus • Employ all your staff, volunteers and partners The First Years Last Forever towards the goal Every Child Ready to Read The First Years Last Forever 6. Single-Mindedness • Reduce and/or Manage complexity • Make it easy to say YES! And carry the message (Allport) • Use language, brand and communication mechanisms to convey your focus • Employ all your staff, volunteers and partners The First Years Last Forever towards the goal 7. Factors Influencing the Success of the Collaboration (Amherst H. Wilder Foundation) http://www.wilder.org/pubs/collab_bibliography/collaboration_bibliography.htm Environment • History of community cooperation • Favorable political and social climate The First Years Last Forever • Collaborative group/players are seen as leaders in community 7. Factors Influencing the Success of the Collaboration (Amherst H. Wilder Foundation) http://www.wilder.org/pubs/collab_bibliography/collaboration_bibliography.htm Member Characteristics • Ability to compromise • Mutual respect, understanding and trust • The Appropriate of members Firstcross-section Years Last Forever • Members see collaboration in their self-interest 7. Factors Influencing the Success of the Collaboration Process and Structure • Flexibility • Adaptability • Appropriate pace of development • Development of clear roles and policy guidelines The First Years Last Forever • Members share a stake in process & outcome • Organizational participation at multiple levels 7. Factors Influencing the Success of the Collaboration Communication • Open and frequent communication • Established informal relationships and communication links The First Years Last Forever 7. Factors Influencing the Success of the Collaboration Purpose • Concrete obtainable goals and objectives • Shared vision • Unique purpose The First Years Last Forever 7. Factors Influencing the Success of the Collaboration Resources • Sufficient funds, staff, materials and time • Skilled leadership The First Years Last Forever 7. Factors Influencing the Success of the Collaboration Program + Development + Communication = Growth & Sustainability The First Years Last Forever Garrison Kurtz [email protected] 206.525.4801 x 28