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Fish Forever, Mozambique Rare, Inc., (www.rare.org<http://www.rare.org>), in partnership with the Environmental Defense Fund and the Sustainable Fisheries Group, University California Santa Barbara, is implementing a global initiative, Fish Forever, (www.fishforever.org<http://www.fishforever.org>) in five countries. Fish Forever is designed to empower thousands of the world’s poorest coastal communities to sustainably manage their fisheries while increasing food security, improving livelihoods, conserving important marine habitats and strengthening coastal climate resilience. This innovative approach is designed to work across different cultures, geographies and political systems so millions of people benefit, building an international movement to reform nearshore fisheries. In Mozambique, Fish Forever is in partnership with the National Institute for the Development of Small Scale Fisheries (IDPPE), an agency within the Ministry of the Sea, Inland Waters, and Fisheries. The program is supported by funding from the Nordic Development Fund, which administers the grant via the World Bank. The project is referred to as FISHCC (Sustainable coastal fisheries and climate change adaptation) and forms part of the SWIOFish initiative of the World Bank. It is a 36 month project and launches in July, 2015. The Project has a strong capacity-building component so that local communities can develop community-based natural resource management, develop sustainable fisheries, and improve their social resilience to climate change. To catalyze this, the project will support community fishing councils organized by the National Government. This will be facilitated by Rare Pride Campaigns, in which IDPPE staff will be taught the principles of social marketing and a theory of social change that will enable them to establish constituencies at local level, accelerating the adoption and implementation of TURF-reserves as a principle tool to improve artisanal, coastal fisheries.