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Pictogram A form of visual communication Image that represents an object. In many cases, they can be considered a universal language • In Mesopotamia in the 4th century BCE, the Sumerians invented a form of picture-writing • What other ancient cultures used pictograms? TODAY WE USE PICTOGRAMS IN ALL TYPES OF SITUATIONS. LOOKING FOR THE TOILET IN THE AIRPORT? OR ARE YOU FOLLOWING LAUNDRY INSTRUCTIONS? WE INTERPRET ANY NUMBER OF PICTOGRAMS EVERY DAY. Ideogram • from Greek ιδεα idea "idea" + γραφω grapho "to write“ • represents an idea or a concept The Chinese written language is composed of thousands of ideagrams To create a successful pictogram, the designer needs to simplify the image. Decide on a theme Real or fictitious Serious or humorous Movies, books, TV shows, rules to follow in a certain place, sports