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Propaganda Pretest a. Loaded Words b. Glittering generality c. Testimonial d. Emotional words e. Plain Folks f. Transfer g. Bandwagon/peer pressure h. Name-calling i.Repetition ___ 1. Persuading people to do something by letting them know others are doing it. ___ 2. you. Using the words of a famous person to persuade ___ 3. Using the names or pictures of famous people, but not direct quotations to influence an audience ___ 4. The product name is repeated at least four times. ___ 5. Words that will make you feel strongly about someone or something. ___ 6. Words with strong emotional associations. Examples: "love" and "peace" or "cheat" and "war". Others are "luxury", "beautiful", "paradise", and "economical". ___ 7. Words that are so strongly positive in emotional content that they make you feel good just by hearing them. The words are used to suggest a positive meaning without actually really making any guarantee e.g. a famous sports personality says that a diet product might help you to lose weight the way it helped him to lose weight ___ 8. the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product Propaganda Project With the other students in your group, write a general definition of propaganda. With the people in your group, make a list of ways propaganda is used. Again, with the students in your group, tell why propaganda is used. Group 1: Packaging/loaded words and repetition Group 2: Magazines/testimonial and glittering generalities Group 3: Newspaper/repetition and plain folks Group 4: Internet/transfer and bandwagon Group 5: Mail/emotional words and glittering generalities Group 6: Peers/bandwagon and name-calling Group 7: School/testimonial and transfer *Two groups obviously left out are television and radio. YouTube is a great place to watch television commercials and to catch programs with “agendas,” but the site is blocked at school. Radio is not included because of the potential for students to be offended by song lyrics or music style. GROUP 1: WITH THE PACKAGING MATERIALS YOU RECEIVE, IDENTIFY EXAMPLES OF LOADED WORDS AND REPETITION. WRITE THE EXAMPLES BELOW: PRODUCT: LOADED WORDS: PRODUCT: REPEATED WORDS (WORDS SHOULD BE REPEATED AT LEAST FOUR TIMES TO BE CONSIDERED REPETITION): HOW DOES USING LOADED WORDS INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. HOW DOES USING REPETITION INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. GROUP 2: FIND EXAMPLES OF TESTIMONIAL AND GLITTERTING GENERALITIES IN THE MAGAZINES YOUR GROUP RECEIVES. TEAR OUT THE ADVERTISEMENTS CONTAINING THESE PROPAGANDA TECHNIQUES, PASTE THEM ON A PIECE OF POSTER BOARD GIVEN TO YOU, AND LABEL THE SPECIFIC TECHNIQUES USED IN A RED SHARPIE. WRITE THE MEMBERS OF YOUR GROUP ON THE BACK OF THE POSTER BOARD. WRITE BELOW HOW GLITTERING GENERALITES WERE USED IN YOUR ADVERTISEMENT. HOW DO GLITTERING GENERALITIES INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. TELL HOW TESTIMONIAL WAS USED IN YOUR ADVERTISEMENT. WOULD THE ADVERTISEMENT BE AS EFFECTIVE IF A DIFFERENT CELEBRITY WERE USED? EXPLAIN. GROUP 3: FIND EXAMPLES OF REPETITION AND PLAIN FOLKS IN THE NEWSPAPERSS YOUR GROUP RECEIVES. TEAR OUT THE ADVERTISEMENTS CONTAINING THESE PROPAGANDA TECHNIQUES, PASTE THEM ON A PIECE OF POSTER BOARD GIVEN TO YOU, AND LABEL THE SPECIFIC TECHNIQUES USED IN A RED SHARPIE. WRITE THE MEMBERS OF YOUR GROUP ON THE BACK OF THE POSTER BOARD. WRITE BELOW THE REPEATED WORDS. (SOMETHING MUST BE REPEATED FOUR OR MORE TIMES TO BE CONSIDERED REPETITION.) HOW DOES PLAIN FOLKS INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. WOULD THE ADVERTISEMENT BE AS EFFECTIVE IF A CELEBRITY WERE USED TO SELL THIS PRODUCT? PLEASE EXPALIN. HOW DOES USING REPETITION INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. GROUP 4: Locate an advertisement on the internet and identify an example of transfer and an example of bandwagon. Describe the examples below AND write the URL (address) where you located the advertisement. TRANSFER: Location: BANDWAGON: Location: HOW DOES TRANSFER INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. HOW DOES BANDWAGON INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. Group 5: GO THROUGH THE RANDOM STACK OF MAIL PRESENTED TO THE MEMBERS OF YOUR GROUP. IDENTIFY AN EXAMPLE OF EMOTIONAL WORDS AND AN EXAMPLE OF GLITTERING GENERALITIES. WRITE THE EXAMPLES BELOW. STAPLE THE MAIL USED TO THE BACK OF THIS DOCUMENT. EMOTIONAL WORDS: GLITTERING GENERALITIES: HOW DOES USING EMOTIONAL WORDS INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. HOW DOES USING GLITTERING GENERALITIES INFLUENCE THE MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW. GROUP 6: HOW DO PEERS USE PROPAGANDA? CREATE A FICTIONAL ONE-ACT PLAY IN WHICH YOU USE BANDWAGON AND NAME-CALLING TO INFLUENCE SOMEONE/OTHERS IN YOUR GROUP TO CHANGE HIS/HER/THEIR APPROACH OR OPINION TO/OF SOMETHING. ALL OF THE MEMBERS OF YOUR GROUP MUST PARTICIPATE IN THE ONE-ACT PLAY. FOR EXAMPLE, YOU MIGHT HAVE TWO MEMBERS IN YOUR GROUP TRYING TO INFLUENCE A THIRD MEMBER OF YOUR GROUP TO CHEAT ON A MATH TEST OR TO TRY SMOKING OR SOME OTHER THING. JUST REMEMBER TO USE NAMECALLING AND BANDWAGON TO ACCOMPLISH THE TASK. YOU WILL ACT OUT YOUR ONE-ACT FICTIONAL PLAY FOR THE CLASS, SO BE PREPARED TO BE SERIOUS. AFTER YOU PRESENT YOUR PLAY, ANSWER THE FOLLOWING QUESTIONS. 1. HOW DID YOUR AUDIENCE RESPOND TO YOUR PLAY? PLEASE EXPLAIN THE REACTIONS. 2. HOW DOES PEER PRESSURE/BANDWAGON AFFECT YOUR LIFE? A. AT SCHOOL: B. OUTSIDE OF SCHOOL: 3. HOW DOES NAME-CALLING AFFECT YOUR LIFE? A. AT SCHOOL: B. OUTSIDE OF SCHOOL: GROUP 7: HOW DO PROGRAMS (INCLUDE SCHOOLS, TEAMS, TRAINING PROGRAMS, WEIGHT-LOSS PROGRAMS, ETC.) USE PROPAGANDA? WRITE ABOUT A TIME WHEN TESTIMONIAL WAS USED TO INFLUENCE YOUR PERFORMANCE IN A PROGRAM. 1. WHAT IS THE PROGRAM? 2. WHAT IS THE NATURE OF THE PROGRAM? 3. WHO GAVE THE TESTIMONIAL? 4. HOW DID THE TESTIMONIAL INFLUENCE YOU? WRITE ABOUT A TIME WHEN TRANSFER WAS USED TO INFLUENCE YOUR PERFORMANCE IN A PROGRAM. 1. WHAT IS THE PROGRAM? 2. WHAT IS THE NATURE OF THE PROGRAM? 3. EXPLAIN HOW TRANSFER WAS USED TO INFLUENCE YOU. 4. IN WHAT WAY/S DID THE TRANSFER PROPAGANDA INFLUENCE YOU? WRITE AN ADVERTISEMENT IN WHICH YOU INFLUENCE PEOPLE IN THE SCHOOL COMMUNITY TO DONATE CANNED OR BOXED FOOD ITEMS TO THE FOOD BANK, A PROGRAM SPONSORED BY THE STUDENT COUNCIL. USE A TESTIMONIAL (IT CAN BE FICTIONAL) TO INFLUENCE YOUR AUDIENCE. ALSO USE TRANSFER TO INFLUENCE YOUR AUDIENCE. USE A PIECE OF POSTER BOARD GIVEN TO YOU TO MAKE YOUR ADVERTISEMENT. YOU ARE ALSO WELCOME TO USE MARKERS FROM THE LOCKER TO DECORATE YOUR ADVERTISEMENT.