Download Propaganda Pretest

Propaganda Pretest
a. Loaded Words
b. Glittering generality
c. Testimonial
d. Emotional words
e. Plain Folks
f. Transfer
g. Bandwagon/peer
pressure
h. Name-calling
i.Repetition
___
1. Persuading people to do something by letting them
know others are doing it.
___ 2.
you.
Using the words of a famous person to persuade
___
3. Using the names or pictures of famous people, but
not direct quotations to influence an audience
___
4.
The product name is repeated at least four times.
___ 5. Words that will make you feel strongly about
someone or something.
___ 6.
Words with strong emotional associations.
Examples: "love" and "peace" or "cheat" and "war". Others
are "luxury", "beautiful", "paradise", and "economical".
___ 7. Words that are so strongly positive in emotional
content that they make you feel good just by hearing them.
The words are used to suggest a positive meaning without
actually really making any guarantee e.g. a famous sports
personality says that a diet product might help you to lose
weight the way it helped him to lose weight
___ 8. the suggestion that the product is a practical
product of good value for ordinary people e.g. a cereal
manufacturer shows an ordinary family sitting down to
breakfast and enjoying their product
Propaganda Project
With the other students in your group, write a general definition of
propaganda.
With the people in your group, make a list of ways propaganda is used.
Again, with the students in your group, tell why propaganda is used.
Group 1: Packaging/loaded words and repetition
Group 2: Magazines/testimonial and glittering generalities
Group 3: Newspaper/repetition and plain folks
Group 4: Internet/transfer and bandwagon
Group 5: Mail/emotional words and glittering generalities
Group 6: Peers/bandwagon and name-calling
Group 7: School/testimonial and transfer
*Two groups obviously left out are television and radio. YouTube is a great
place to watch television commercials and to catch programs with “agendas,”
but the site is blocked at school. Radio is not included because of the
potential for students to be offended by song lyrics or music style.
GROUP 1:
WITH THE PACKAGING MATERIALS YOU RECEIVE, IDENTIFY
EXAMPLES OF LOADED WORDS AND REPETITION. WRITE THE
EXAMPLES BELOW:
PRODUCT:
LOADED WORDS:
PRODUCT:
REPEATED WORDS (WORDS SHOULD BE REPEATED AT LEAST FOUR
TIMES TO BE CONSIDERED REPETITION):
HOW DOES USING LOADED WORDS INFLUENCE THE MEMBERS OF
YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE
EXPLAIN YOUR GROUP’S THOUGHTS BELOW.
HOW DOES USING REPETITION INFLUENCE THE MEMBERS OF YOUR
GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN
YOUR GROUP’S THOUGHTS BELOW.
GROUP 2:
FIND EXAMPLES OF TESTIMONIAL AND GLITTERTING GENERALITIES
IN THE MAGAZINES YOUR GROUP RECEIVES.
TEAR OUT THE ADVERTISEMENTS CONTAINING THESE PROPAGANDA
TECHNIQUES, PASTE THEM ON A PIECE OF POSTER BOARD GIVEN TO
YOU, AND LABEL THE SPECIFIC TECHNIQUES USED IN A RED
SHARPIE. WRITE THE MEMBERS OF YOUR GROUP ON THE BACK OF THE
POSTER BOARD.
WRITE BELOW HOW GLITTERING GENERALITES WERE USED IN YOUR
ADVERTISEMENT.
HOW DO GLITTERING GENERALITIES INFLUENCE THE MEMBERS OF
YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE
EXPLAIN YOUR GROUP’S THOUGHTS BELOW.
TELL HOW TESTIMONIAL WAS USED IN YOUR ADVERTISEMENT.
WOULD THE ADVERTISEMENT BE AS EFFECTIVE IF A DIFFERENT
CELEBRITY WERE USED? EXPLAIN.
GROUP 3:
FIND EXAMPLES OF REPETITION AND PLAIN FOLKS IN THE
NEWSPAPERSS YOUR GROUP RECEIVES.
TEAR OUT THE ADVERTISEMENTS CONTAINING THESE PROPAGANDA
TECHNIQUES, PASTE THEM ON A PIECE OF POSTER BOARD GIVEN TO
YOU, AND LABEL THE SPECIFIC TECHNIQUES USED IN A RED
SHARPIE. WRITE THE MEMBERS OF YOUR GROUP ON THE BACK OF THE
POSTER BOARD.
WRITE BELOW THE REPEATED WORDS. (SOMETHING MUST BE
REPEATED FOUR OR MORE TIMES TO BE CONSIDERED REPETITION.)
HOW DOES PLAIN FOLKS INFLUENCE THE MEMBERS OF YOUR GROUP
AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR
GROUP’S THOUGHTS BELOW.
WOULD THE ADVERTISEMENT BE AS EFFECTIVE IF A CELEBRITY
WERE USED TO SELL THIS PRODUCT? PLEASE EXPALIN.
HOW DOES USING REPETITION INFLUENCE THE MEMBERS OF YOUR
GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN
YOUR GROUP’S THOUGHTS BELOW.
GROUP 4:
Locate an advertisement on the internet and identify an example of transfer
and an example of bandwagon. Describe the examples below AND write the
URL (address) where you located the advertisement.
TRANSFER:
Location:
BANDWAGON:
Location:
HOW DOES TRANSFER INFLUENCE THE MEMBERS OF YOUR GROUP
AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR
GROUP’S THOUGHTS BELOW.
HOW DOES BANDWAGON INFLUENCE THE MEMBERS OF YOUR GROUP
AND OTHERS TO PURCHASE THE PRODUCT? PLEASE EXPLAIN YOUR
GROUP’S THOUGHTS BELOW.
Group 5:
GO THROUGH THE RANDOM STACK OF MAIL PRESENTED TO THE
MEMBERS OF YOUR GROUP. IDENTIFY AN EXAMPLE OF EMOTIONAL
WORDS AND AN EXAMPLE OF GLITTERING GENERALITIES. WRITE
THE EXAMPLES BELOW. STAPLE THE MAIL USED TO THE BACK OF
THIS DOCUMENT.
EMOTIONAL WORDS:
GLITTERING GENERALITIES:
HOW DOES USING EMOTIONAL WORDS INFLUENCE THE MEMBERS OF
YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT? PLEASE
EXPLAIN YOUR GROUP’S THOUGHTS BELOW.
HOW DOES USING GLITTERING GENERALITIES INFLUENCE THE
MEMBERS OF YOUR GROUP AND OTHERS TO PURCHASE THE PRODUCT?
PLEASE EXPLAIN YOUR GROUP’S THOUGHTS BELOW.
GROUP 6:
HOW DO PEERS USE PROPAGANDA?
CREATE A FICTIONAL ONE-ACT PLAY IN WHICH YOU USE
BANDWAGON AND NAME-CALLING TO INFLUENCE SOMEONE/OTHERS
IN YOUR GROUP TO CHANGE HIS/HER/THEIR APPROACH OR OPINION
TO/OF SOMETHING. ALL OF THE MEMBERS OF YOUR GROUP MUST
PARTICIPATE IN THE ONE-ACT PLAY. FOR EXAMPLE, YOU MIGHT HAVE
TWO MEMBERS IN YOUR GROUP TRYING TO INFLUENCE A THIRD
MEMBER OF YOUR GROUP TO CHEAT ON A MATH TEST OR TO TRY
SMOKING OR SOME OTHER THING. JUST REMEMBER TO USE NAMECALLING AND BANDWAGON TO ACCOMPLISH THE TASK.
YOU WILL ACT OUT YOUR ONE-ACT FICTIONAL PLAY FOR THE CLASS,
SO BE PREPARED TO BE SERIOUS.
AFTER YOU PRESENT YOUR PLAY, ANSWER THE FOLLOWING
QUESTIONS.
1. HOW DID YOUR AUDIENCE RESPOND TO YOUR PLAY? PLEASE
EXPLAIN THE REACTIONS.
2. HOW DOES PEER PRESSURE/BANDWAGON AFFECT YOUR LIFE?
A. AT SCHOOL:
B. OUTSIDE OF SCHOOL:
3. HOW DOES NAME-CALLING AFFECT YOUR LIFE?
A. AT SCHOOL:
B. OUTSIDE OF SCHOOL:
GROUP 7:
HOW DO PROGRAMS (INCLUDE SCHOOLS, TEAMS, TRAINING
PROGRAMS, WEIGHT-LOSS PROGRAMS, ETC.) USE PROPAGANDA?
WRITE ABOUT A TIME WHEN TESTIMONIAL WAS USED TO
INFLUENCE YOUR PERFORMANCE IN A PROGRAM.
1. WHAT IS THE PROGRAM?
2. WHAT IS THE NATURE OF THE PROGRAM?
3. WHO GAVE THE TESTIMONIAL?
4. HOW DID THE TESTIMONIAL INFLUENCE YOU?
WRITE ABOUT A TIME WHEN TRANSFER WAS USED TO INFLUENCE
YOUR PERFORMANCE IN A PROGRAM.
1. WHAT IS THE PROGRAM?
2. WHAT IS THE NATURE OF THE PROGRAM?
3. EXPLAIN HOW TRANSFER WAS USED TO INFLUENCE YOU.
4. IN WHAT WAY/S DID THE TRANSFER PROPAGANDA INFLUENCE
YOU?
WRITE AN ADVERTISEMENT IN WHICH YOU INFLUENCE PEOPLE IN
THE SCHOOL COMMUNITY TO DONATE CANNED OR BOXED FOOD
ITEMS TO THE FOOD BANK, A PROGRAM SPONSORED BY THE
STUDENT COUNCIL. USE A TESTIMONIAL (IT CAN BE FICTIONAL) TO
INFLUENCE YOUR AUDIENCE. ALSO USE TRANSFER TO INFLUENCE
YOUR AUDIENCE. USE A PIECE OF POSTER BOARD GIVEN TO YOU TO
MAKE YOUR ADVERTISEMENT. YOU ARE ALSO WELCOME TO USE
MARKERS FROM THE LOCKER TO DECORATE YOUR ADVERTISEMENT.