Download Commercial Advertising/Marketing Creative Project

Hunger Games Commercial Activity
Name: ______________________
The Hunger Games Trilogy
Commercial
Advertising/Marketing
Creative Project
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by Tracee Orman
www.teacherspayteachers.com/Store/Tracee-Orman
www.hungergameslessons.com
Copyright©2009, Updated 2013
Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons
The Hunger Games Trilogy
Commercial
Creative
Project
Hunger Games
CommercialAdvertising/Marketing
Activity
Name:
______________________
Teacher’s Guide
This is a creative activity to use while reading The Hunger Games, Catching Fire, or Mockingjay
by Suzanne Collins.
Students will use technology, critical thinking, and creativity to produce & create advertising
campaigns for a tribute or item. (NOTE: When using with Mockingjay, students can reproduce
the rebel propos. See my extensive lesson for the propos here.)
The lesson can be tied into a lesson on propaganda, researching real examples of propaganda
in today’s world and in history. For example, a tie-in to World War II is the use of propaganda by
Adolf Hitler and the Nazi party to promote the Holocaust. (Read more here.)
Included in the lesson is a handout for students, graphic organizer for listing tribute gifts (very
few are known, so students could debate which gifts they think tributes received), and a sample
grading rubric. RUBRIC is just a sample; you can use your own criteria to fit your students’
needs.
Super Bowl Connection
Use the commercials aired during the super bowl to jump-start a discussion on marketing of
your product. Have students study the different techniques in propaganda (glittering
generalities, transfer, testimonial, plain folks, card stacking, band wagon, and name calling) and
pick them out in different commercials. More information on each: http://mason.gmu.edu/
~amcdonal/Propaganda%20Techniques.html
Use the handout on page 5 for student to record the propaganda technique and the
characteristics that identify it as such. For example videos, here is my super bowl commercials
playlist on YouTube: http://www.youtube.com/playlist?list=PL9284FCC69A39F426
Known Gifts Received
The Hunger Games
Katniss (District 12): burn ointment, bread (from district 11), broth (for/shared with Peeta), sleep syrup
(to give to Peeta), Capitol medicine (for Peeta), lamb stew dinner (shared with Peeta)
Peeta (District 12): broth (via Katniss), sleep syrup (via Katniss), Capitol medicine (via feast at
Cornucopia, retrieved by Katniss), lamb stew dinner (shared with Katniss)
Cato (District 2): Capitol body armor (via feast at Cornucopia, stolen by Thresh & retrieved after killing
Thresh)
Catching Fire
Katniss (District 12): spile, anti-inch (herbal) cream
Finnick (District 4): 1 loaf of district 4 bread
Beetee (District 3): 72 district 3 rolls
Remaining allied tributes (Peeta, Katniss, Finnick, Johanna, Beetee): sauce for the oysters (on last day,
or day 3 in the arena)
Visit My Online Store for additional English/Language Arts activities and lessons,
including all my
Hunger Games-related lessons.
Clip art can be found here: Hunger Games Clip Art.
This lesson is not affiliated with Suzanne Collins, Scholastic, Scholastic Books®,
Lionsgate®, or The Hunger Games trilogy. It was created for educational purposes by
Tracee Orman, author of Hunger Games Lessons.
www.hung
ergamesle
ssons.co
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Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons
Hunger Games Commercial Activity
Name: ______________________
DIRECTIONS: Choose one of the projects below relating toThe
Hunger Games trilogy by Suzanne Collins.
1. Your favorite tribute needs more sponsors! Your job is to create a
commercial to promote your tribute, which will air during the Super
Bowl. Write a script for your commercial.
Think about…
1. What is your slogan for that tribute?
2. How would you promote him/her?
3. Would you use a celebrity endorsement or an endorsement from one of the
other characters? Or footage from the Games?
4. Who are you appealing to: Capitol citizens or District citizens?
2. Create a print advertisement for your favorite tribute.
Think about…
1. What is your slogan for that tribute?
2. How would you promote him/her?
3. Would you use a celebrity endorsement or an endorsement from one of the
other characters? Or photos from the Games?
4. Who are you appealing to: Capitol citizens or District citizens?
3. Write a script for a commercial for one of the gifts a tribute receives in the arena.
Think about…
1. What is your slogan for that item?
2. How would you promote it?
3. Would you use a celebrity endorsement or an endorsement from one of the
characters?
4. What is the purpose of your item?
5. What group of people would it appeal to? (Who would buy it?)
4. Create a print advertisement for one of the gifts a tribute receives in the arena.
Think about…
1. What is your slogan for that item?
2. How would you promote it?
3. Would you use a celebrity endorsement or an endorsement from one of the
characters?
4. What is the purpose of your item?
5. What group of people would it appeal to? (Who would buy it?)
Your project is due: ____________________________
MAY THE ODDS BE EVER
IN YOUR FAVOR!
Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons
Hunger Games Commercial Activity
Name: ______________________
Use this organizer to help in your advertising campaign.
List of Tributes & List of Gifts Received
District
#
Tribute (Name)
Gift(s) Received
Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons
Hunger Games Commercial Activity
Name: ______________________
DIRECTIONS: Watch the sample commercials and identify the propaganda technique
and how it uses that technique. Record your information in the chart below.
PROPAGANDA TECHNIQUES: band wagon, card stacking, glittering
generalities, name calling, plain folks, testimonial, and transfer.
Identify the Propaganda Techniques Used
Commercial
Technique
How does this commercial use the technique?
Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons
Name: ______________________
Hunger Games Commercial Activity
Grading Rubric for Project:
1
2
3
Slogan
Lacks originality
Adequate
Catchy & memorable
Promotion/
Effectiveness
Does not promote
tribute; ineffective
Do not feel strongly
either way
Effective ad/
commercial; makes
me want to sponsor
this tribute!
Purpose
Purpose is
confusing/unclear or
lacking
Purpose not entirely
clear
Purpose is clear
Use of Audio/
Visual
Little or no visual or
audio aides, or A/V is
inappropriate or
ineffective
Some use of audio or Excellent use of
visual aides
audio and/or visual
aides
Content
Content in
commercial/ad is
incorrect or
inappropriate for that
character
Content is somewhat
relating to the tribute/
character
Content is excellent
and appropriate for
this character/tribute
Creativity
Little or no creativity
Somewhat creative
Creative & original
Score
Total Score: ___________
Comments:
Hunger Games Commercial Project ©2010 T. Orman / Hunger Games Lessons