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Job Title:
Marketing and Engagement Manager
Responsible to:
Head of Sales and Marketing
Responsible for:
5 direct reports
Salary:
£30-35k depending on experience
Introduction
Raleigh International develops and delivers programmes that build the leadership,
personal and social development skills of young people through their engagement
with challenging community and environmental service activities primarily overseas.
The aim is to develop people who can build strong sustainable communities, working
together as part of a global alumni community and contributing on their return as
active global citizens.
The Marketing and Engagement Manager role will be part of the Sales and Marketing
team which aims to create awareness of Raleigh’s work and to recruit young people
and volunteer managers onto our programmes. The Sales and Marketing team’s role
is threefold:
1) Development of UK and international marketing and engagement activity
aimed at audiences interested in joining Raleigh’s programmes or referring
people onto programmes
2) Managing the enquiry, application and selection processes through Raleigh’s
CRM database, as well as management reporting, trend analysis and account
management of international referral agencies
3) Central responsibility for developing and implementing Raleigh’s branding
and communication strategy, including brand guidelines, key messages, PR,
alumni communications, production of marketing collateral and the ongoing
maintenance and development of the Raleigh website,
Overall Purpose of the Post
The marketing and engagement manager’s role has been created to oversee the first
responsibility above – to articulate the marketing and engagement strategy for all
youth and older volunteer audiences in the UK. You’ll be ensuring that your direct
team develops and implements annual plans across a variety of media platforms and
builds relationships with youth and professional organisations in the UK that can refer
volunteers onto our programmes. The recruitment manager will rely on sufficient
enquiries generated by your team so that her team can select a strong pool of
volunteers. You will also brief in the communications team to ensure that the website,
marketing materials and PR activity support you in your awareness and engagement
activities.
Specific Responsibilities
 Work with the team to define the target audiences and gather insights about
their motivations, interests, media consumption, hopes and fear
 Analyse and coordinate the gathering and analysis of strategic information on
external and market trends, competition, external threats and opportunities
 Lead the development of a marketing and engagement strategy for both core
expeditions and Raleigh International Citizen Service (ICS) underpinned by
internal and external insights
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Direct the team to create annual marketing and recruitment plans for each
audience to encompass both on- and off-line activity as well as recruitment
events
Manage budget to deliver marketing and recruitment activity
Implement and monitor the effectiveness of the marketing plans to ensure
appropriate allocation of financial and people resource
Identify referral partners that can help Raleigh meet its widening participation
agenda such as disability, social mobility and ethnic minority charities
Build Raleigh’s engagement with youth networks across the UK through faceto-face meetings with key Raleigh advocates within those networks
Deliver Raleigh open events and presentations to young people and their
referral partners
Line manage five direct reports – four marketing and recruitment officers and
one events coordinator
Work with the corporate communications and PR team to design and run role
play training for whole team
Brief in the corporate communications and PR team to develop messaging,
marketing materials and PR campaigns that drive awareness of and
engagement in Raleigh programmes
Utilise social media platforms to engage all audiences
Work with the PR Officer to generate quality case studies from young people
and volunteer managers
Negotiate advertising and targeted email packages with third party websites
and publications such as gap year, graduate recruitment and volunteering
Write copy for the Raleigh website, targeted emails and third party websites
and publications as well as other key organisational documents
Other
 Handle incoming and following up on enquiries from potential participants
 Maintain accurate and detailed records of contact with all target educational
establishments, potential participants, and youth and professional
organisations
 Contribute to the development of internal systems and processes
 Share best practice, ideas, learnings and successes within the team and
organisation-wide to maximise the effectiveness of marketing activities
Person Specification
Skills and Experience
Essential
• Understanding of the work of Raleigh
• Evidence of developing marketing strategy underpinned by consumer insight
and external and internal data analysis
• Evidence of implementing marketing activity aimed at youth market (17-24
year olds) including e-marketing and social media
• Up-to-date knowledge and usage of a wide variety of social media platforms
• Track record of building networks with professional bodies and organisations
• Creative and accurate copy-writing skills
• Well developed interpersonal, communication and networking skills
• Enthusiastic and energetic manager who
possesses a ‘can do’ attitude
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Have experience of managing a team of at least two people – including
performance management, appraisals, personal development and workload
management
Track record in analysing data to identify and monitor trends
Have excellent planning, organisational and time management skills
Be able to work well under pressure, prioritise a heavy workload and work
both reactively and pro-actively
Self starter with an enthusiastic, positive and flexible attitude
Track record in multi-tasking and structuring and prioritising workload to meet
deadlines
Excellent administration skills and attention to detail
Track record in being results-driven and achieving target
IT literacy: good level of competency with spreadsheets, word processing and
PowerPoint
Innovative approach to problem-solving
Commitment to the aims, ethos and culture of Raleigh International
Other Information
Values, Behaviours, Competencies
Raleigh International’s core values are Drive, Courage, Integrity, and Discovery. Our
staff are expected to be passionate about, and proud of their role. Team working is
fundamental to our standards, by assisting others and taking on additional
responsibilities / tasks if necessary.
We are also results driven, committed and self motivated to achieving targets,
embracing accountability for our own actions.
The holiday entitlement is 25 working days per year, plus bank holidays
Normal office hours are Monday to Friday, 9.00 - 5.00, although weekend and
evening working will be required for Raleigh meetings, events, phone calls and at
very busy times of the year (2-4 evenings per month). You are expected to attend
one evening event per month which will not attract TOIL unless the event is outside
London and requires travelling time to return to the office. All other events will attract
TOIL or flexible working hours as agreed prior to the event with the employee’s line
manager, and in accordance with the guidance set out in the staff handbook.
National travel will be required.
Raleigh operates an excellent training and development policy with access to field
trips and other activities as part of an individual’s personal development plan.
Chid Protection Safeguarding Statement
Raleigh International is committed to ensuring the health, safety, welfare and
development of all young people with whom it works regardless of gender, age, stage
of development, disability, sexual orientation, religion, culture or ethnicity. All
participants who take part in activities organised by us should enjoy taking part in
these without fear of harm. We guide all staff and volunteers to show respect for and
understanding of young people’s rights and their safety and welfare and by so doing,
conduct themselves in a way that reflects our principles