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COMMUNICATION AS CULTURE Angelica Cruz •“Society exists not only by transmission, by communication, but it may fairly be said to exist in transmission, in communication” – John Dewey JAMES CAREY – A CULTURAL APPROACH TO COMMUNICATION COMPONENTS OF COMMUNICATION • Transmission –communication is a process whereby messages are transmitted and distributed in space for the control of distance and people • Moral – “The moral meaning of transportation was the establishment and extension of God's kingdom on earth” – so the moral meaning of communication is the same • Ritual view – directed toward the maintenance of society in time, not messages in space – linked to sharing, participation, fellowship, and the possession of a common faith • Communication through a ritual lens is not dominant in American scholarship and culture – our concept of culture is weak so we don’t see communication through other means TRANSMISSIONS • If newspapers are instruments of transmission, is news used to enlightening or obscuring reality? Changing attitudes? Credibility? Doubt? • Does it maintain the integration of society? • Does it work to maintain stability? Or promote instability of personalities? IF NEWSPAPERS ARE A RITUAL VIEW OF COMMUNICATION… • Newspaper is seen as attending mass: nothing new is learned, but a view of the world portrayed and confirmed • More concerned on the role of presentation and involvement in peoples lives • Is news information or drama? – “Does not describe the world but portrays an arena of dramatic forces and action; it exists solely in historical time”. COMMUNICATION AS A SYMBOLIC PRODUCTION OF REALITY • Communication supports human existence • First clause: there is a real world of objects, events, and processes that we observe – “reordering the relation of communication to reality, to render communication a far more problematic activity than it ordinarily seems”. • Second: there is a language that names these events in the real world – a distinction between reality and fantasy • ”The brains of each one of us does literally create his or her own world” - Biologist J.Z. Young • Third: mapping space – a representation of an environment capable of clarifying a problematic situation MAPPING SPACE • Symbolic modes include visual, oral, and kinesthetic, distinguishing two characteristics: displacement and productivity • Space is manageable: reduction of information, production of different realities • “To live within the purview of different maps is to live within different realities. Consequently, maps not only constitute the activity known as mapmaking; they constitute nature itself.” THE NATURE OF COMMUNICATION • “This particular miracle we perform daily and hourly– the miracle of producing reality and then living within and under the fact of our own productions– rests upon a particular quality of symbols: their ability to be both representations "Of" and "for" reality.” IN CONCLUSION… • We produce and maintain reality through communication • The study of communication examines the actual social process where symbolic forms are created • Is there an order to existence that the human mind may discover and describe?