Download Marketing as a discipline always follows social

Marketing as a discipline always follows social-economic growth and is a reflection of
existing social-economic relationships, moreover, the extent of its application is
made evident by its possible usage in the sphere of music in its largest sense in the
form of music marketing. That said however, a distinction should be made between
marketing in music, specifically, in the music industry, and in music marketing, which
is manifested by the influence of music on the purchasing practices of consumers or
the role of background music in promotional messages. In both instances, the
observed interdependence of marketing and music provides the term commonly
understood as music marketing. This work, in line with the aforementioned,
establishes the nature in which music marketing functions and reinforces its specific
theoretic and practical qualities, with the greatest emphasis on placed on marketing
in the music industry. To this end, the concept is defined and characteristics inherent
to the music industry are established. Additionally, a detailed elaboration of the
marketing process and marketing program in the music industry will be developed,
where special emphasis is placed upon the technological evolution of the marketing
and music connection and an estimation of their interdependendant framework in
the near future will be made.