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Communication Skills
(603281)
Introduction to
communication skills
Banda Ramadan-Introduction
1
Course Objective
Develop an appropriate concept of the
communication process
 Understand the components of
communication process
 Develop an understanding of the
process of Designing a Communication
 Develop an understanding of
communication Types
 Build appropriate Listing skills

Banda Ramadan-Introduction
2
Course Objective
Oral communication skills
 Written communication skills
 None verbal communication skills
 Team and group communication
 Time management skills
 Job hunting skills ( searching for jobs,
writing resumes, job interviews, follow
up letters and job offers)

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3
Assessment of student progress
Presentation ( you will be asked to give
a 10-15 minutes presentation)
 Team and group communication
 Assignments
 Examination

Banda Ramadan-Introduction
4
Course Web Site

The e-learning site of the university:
http://elearn.isra.edu.jo/
All materials for the course will be on the
e-learning site
Now lets start
Banda Ramadan-Introduction
5
The communication process

Objectives:
– What is communication ????
– Components of communication process
– Types of communication skills
– Sender/receiver (some considerations)
Banda Ramadan-Introduction
6
Communication
Communication is a process that
allows people to exchange information
by several methods.
 Exchange requires feedback.
 So it is the process of people sending
and receiving information through some
channel

Banda Ramadan-Introduction
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Main Components of
communication
Sender
2. Message
3. Communication Channel
4. Receiver
5. Feedback
6. Appraisal of the communication process
1.
Sender
Message
Banda Ramadan-Introduction
Receiver
8
Components of communication
(cont)
The Sender refers to the initiator of the
communication process, the original
emitter of the message who expects a
response to it
 The Message is the final interpretation
of the subject of the communication
process expressed in words, signs or
symbols.

Banda Ramadan-Introduction
9
Components of communication
(cont)

Communication Channel is the path through
which the message passes from the moment it
leaves the sender to the moment it reaches the
final destination –the receiver– Formal channel: is the channel set by the organization
according to its system of communication
– Informal: is the channel that result form common
social relationships within the organization or its
outsides environment not necessarily consistent with
the system of communication adapted by the
organization.
Banda Ramadan-Introduction
10
Components of communication
(cont)

The receiver is the person who stands at the
other end of the communication process
 Feedback: response from the receiver, the
response may be a direct answer to the
message or a clear promise to answer.
 Appraisal of the communication process:
enables us to evaluate the communication
process by checking if its objectives have
been achieved.
Banda Ramadan-Introduction
11
Communication skills

Types of communications:
– Oral communication
– Written communication
– Non-verbal communication
Banda Ramadan-Introduction
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Oral communication
Oral communication: is the information
expressed in words and transmitted in
speech. It refers to oral or spoken
communication rather than written
communication (ex: meeting, interview )
 With oral communication you must have
the ability to explain and present your
idea in clear language, to diverse
audience

Banda Ramadan-Introduction
13
Oral communication (cont)

You must have the ability to design
your delivery to a given audience,
using appropriate styles and
approaches, and understanding of the
importance of non-verbal signs in oral
communication.
Banda Ramadan-Introduction
14
Written communication
Written communication refers to
information expressed in words,
symbols, or signs but in writing
 In written communication you must have
the ability to write effectively in a range
of contexts and a variety of different
audience and purposes, with a
command language.

Banda Ramadan-Introduction
15
Written communication (cont)
It includes the ability to tailor your
writing to a given audience, using
appropriate styles and approaches.
 It also includes electronic
communication such as SMS, email,
discussion boards, chat rooms, and
instant messaging

Banda Ramadan-Introduction
16
Non-verbal communication

Non-verbal communication refers to
information expressed through using
body language, signs, tones of voice,
gestures, facial expressions, or
attitudes, and also the use of pictures,
icons, and symbols.
Banda Ramadan-Introduction
17
Sender and receiver
(some considerations)
Communication skills
 Attitude
 Knowledge level
 Culture
 Social structure

Banda Ramadan-Introduction
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Communication skills

Sender
– Writing
– Speaking

Receiver
– Reading
– Listening
Banda Ramadan-Introduction
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Banda Ramadan-Introduction
20
Attitudes

Sender
– Attitude about themselves
– Attitude about the audience
– Attitude about the topic

Receiver
– Attitude about the sender
– Attitude about the topic
Banda Ramadan-Introduction
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Knowledge level

Sender
– Educational level
– Experience with the topic
– Use of terms and explanations

Receiver
– Educational level
– Knowledge of the subject
Banda Ramadan-Introduction
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Culture Differences
Religious believes
 Local and traditional customs
 Personal interactions
 gestures

Banda Ramadan-Introduction
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Social structure

Position of sender and receiver in
relation to each other

Who has the authority

Who has the power
Banda Ramadan-Introduction
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Summary
What is a Communication process
 Components of communication process

– Sender, message, channel, receiver,
feedback, appraisal.

Types of communication skills
– Oral, written, non-verbal

Considerations for sender and receiver
– Communication skills, attitude, knowledge,
culture, social structure
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