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Vic Pascucci 736 E. Fairbairn Dr. Deltona, Florida 32725 (386) 860-1803 – [email protected] SUMMARY Financial Services/Marketing/Customer Service executive with over 25 years of banking experience. Product knowledge and experience include Credit Card, Purchasing Card/Commercial Card, Deposits, Auto Loans, and Merchant Services. Recognized leader for strong sales, marketing and relationship building expertise. Skilled in developing marketing plans, product development, sales & product training, cross selling products, planning and managing budgets and financial analysis. Demonstrated success in providing professional, accurate and quality customer service to a national client base. Areas of Expertise Marketing bank products – acquisition, retention, loyalty marketing Credit Card Purchasing Card Relationship building Customer Service and Problem resolution PCI – Payment Card Industry Data Security Standards Financial Analysis Strategic planning PROFESSIONAL EXPERIENCE American Automobile Association (AAA Headquarters) Heathrow, Florida 1990 - 2009 Relationship Manager – AAA Financial Services Department 1996 - 2009 Provided strong relationship building, customer service and problem resolution to AAA Clubs and AAA Members which resulted in consistent high customer service survey scores. AAA Trainer for sales and bank products (Credit Cards, Deposits, Loans, Purchasing Card) result, increased branch sales and product acceptance Experienced in developing, planning and implementing product marketing initiatives as well as maximizing marketing channels Negotiated contract, launched and managed Purchasing Card (Commercial Card) product which generated in excess of over $10 million annually. Negotiated merchant services contracts that reduced costs by $3 million annually. AAA Merchant Services Rep and liaison with merchant bank partner PNC. AAA Merchant Services Rep with American Express and Discover Card. Developed product profitability models to assist in allocating marketing dollars more effectively AAA Liaison between partner banks, Bank of America (credit card), Discover Bank (deposits) PNC Bank (Purchasing Card & Merchant Services) and BlueYield (auto loans). Developed AAA’s PCI (Payment Card Industry Data Security Standards) program. Planned and managed department budget. Supervised, trained and mentored 5 Account Executives. 1 Vic Pascucci/ (386) 860-1803/[email protected] Manager, Market Segmentation – AAA Marketing Department 1992 – 1996 Provided strategic, technical and marketing support to AAA Clubs and AAA Preferred Partners Provided response analysis for direct mail and telemarketing campaigns Developed product behavioral/profitability analysis by market segment Developed first AAA Member Lifetime Value Analysis to determine member profitability Supervised one marketing analyst Marketing Manager – AAA Financial Services Department 1990 - 1992 Developed and assisted AAA Clubs with credit card marketing strategies, tactics and plans Team leader in the RFP (Request For Proposal) process for negotiations and sale of AAA credit card portfolios which resulted in more lucrative deals for AAA Supervised one marketing analyst Manufacturers Hanover Trust - N.Y. (currently JP Morgan/Chase) 1987 – 1990 Marketing/Financial Officer - Marketing Department Developed and marketed affinity credit card programs Developed financial models, including profitability analysis for affinity groups, portfolio acquisitions and loyalty marketing programs Implemented N.Y. Mets MasterCard program Supervised one financial analyst Education B.A. - Business Administration N.Y. Institute of Technology 2