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History and Theory Gianpietro Mazzoleni La comunicazione politica Chapter 1 The sources of political communication • A multidisciplinary field of research – Political science – Sociology – Anthropology – Science of communication and public opinion – Psychology – Rhetoric – Marketing First steps of political communication • Greek polis: rhetoric as art of persuasion • Republic of Rome and Northern Italy comuni: elections and electoral campaigns • Machiavelli: communication as control • Age of Enlightenment: free journalism as opposition to governments • Liberal democracy: modern political communication arises in the XIX century Twentieth century, the mass media (and beyond) • • • • Cinema Radio Television Social media Political communication as a debate … • … face to face and activated by the civil society … – Public sphere – Public space – Market of ideas • … or mediatized and deterred by the videopolitics?
