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Connex with your most lucrative audience segments across multiple channels Connex Consumer Targeting is a powerful audience segmentation solution featuring tools to help you understand, target and engage your best customers and prospects based on their unique lifestyles, attitudes and product/service preferences. Strategically apply Connex Consumer Targeting across all market segments and marketing channels to achieve impactful results in less time, using less effort and for less money. With Connex Consumer Targeting you’ll have the intelligence you need to successfully: • Acquire profitable new customers • Build and maintain customer loyalty • Cross-sell and up-sell products/services • Identify and target untapped market niches • Pinpoint your most responsive prospects • Increase the effectiveness of your call-to-action with relevant communications Connex Consumer Targeting makes it easy to engage your standout audience segments. Connex Targets Connex with prospects based on their preferences and behaviors… Reach key audience segments based on their unique preferences using Connex Targets. Our robust prospecting database includes more than 5,400 Connex Targets across 86 categories, so you can precisely reach those prospects who have a genuine interest in your offer. Choose Connex Targets from a variety of popular categories such as travel and entertainment, healthcare, financial, technology, social media, internet, etc.—with so many options, you’re certain to find the preference that aligns with your unique product or target audience. Ruf segments Connex Targets consumer propensities at the household level to ensure you always connect with your perfect prospect. You can even add demographic selects to further refine your prospective audience. Whether your objectives are acquisition, retention or cross-selling, Connex Targets deliver off-the-shelf, highly targeted prospects and data appends that increase response rates and improve campaign profitability. Reach and engage your most brand-compatible prospects with Connex Targets. Connex Consumer Profile Connex with your highest-performing audience segments… Connex Consumer Profile delivers actionable insight that lets you market smarter. This detailed analysis describes your customers demographically, geographically and psychographically. It also reveals media preferences, behaviors and brand preferences—all of which allow you to create engaging campaigns that drive conversion. Ruf’s Connex Consumer Profile reveals your best audience segments so you can target new prospects who look just like them. Connex Consumer Profile also identifies your best performing Connex Household Clusters, so you can develop marketing strategies targeted to key audience segments at the household level. Use this valuable insight to: • Acquire new customers by targeting “clones” of your best-performing audience segments • Maximize conversion by targeting your most lucrative customer segments with messaging and offers that resonate with their personal preferences • Expand your reach among your best customer segments with campaigns targeted to their preferred channel • Develop new products/services that align with the lifestyles of your best customers • Select specialty lists that incorporate the attributes of your key audience segments Connex Household Clusters Connex with the households most receptive to your brand… Connex Household Clusters augment your marketing by segmenting your customers into one of 130 distinct segments or “clusters.” Connex Household Clusters create virtual “neighborhoods” of consumers who share similar characteristics, so you can precisely target your ideal audience at the household level—even if those people don’t live next door to one another! Integrating hundreds of brand and Hone in on the households that matter most with Connex Household Clusters. lifestyle behaviors, this unique segmentation tool helps you identify your best customers and understand their lifestyle, as well as their product, brand and media preferences. Connex Household Clusters can also help you identify and target new customer segments and prospects whose profiles mirror your best audience segments. Connex with Ruf Strategic Solutions... Connex Consumer Targeting makes it easy for you to succeed by giving you the insight and intelligence you need to: • Reach your most lucrative audience segments • Engage your target with meaningful messaging and offers • Convert your best prospects with timely campaigns delivered to their preferred channel You can be confident knowing your program is backed by a leader for marketing intelligence solutions. Since 1976, Ruf has been helping results-oriented marketers achieve their goals with rich consumer insights and intelligent tools that engage their audience, drive conversion and maximize marketing ROI. Our solutions integrate, automate and optimize your BIG DATA, transforming it into the real-time knowledge you need to make smarter, data-driven marketing investments. Our expertise, innovative solutions and commitment to service empower you with truly actionable and measureable marketing intelligence! Copyright © 2014, Ruf Strategic Solutions. All rights reserved.