Download Connex Consumer Targeting

Connex with your most lucrative audience
segments across multiple channels
Connex Consumer Targeting is a powerful audience segmentation solution featuring
tools to help you understand, target and engage your best customers and prospects
based on their unique lifestyles, attitudes and product/service preferences.
Strategically apply Connex Consumer Targeting across all market segments
and marketing channels to achieve impactful results in less time, using less effort
and for less money. With Connex Consumer
Targeting you’ll have the intelligence
you need to successfully:
• Acquire profitable new customers
• Build and maintain customer loyalty
• Cross-sell and up-sell products/services
• Identify and target untapped market niches
• Pinpoint your most responsive prospects
• Increase the effectiveness of your
call-to-action with relevant communications
Connex Consumer Targeting
makes it easy to engage your
standout audience segments.
Connex Targets
Connex with prospects based on their preferences and behaviors…
Reach key audience segments based on their unique preferences using
Connex Targets. Our robust prospecting database includes more than 5,400
Connex Targets across 86 categories, so you can precisely reach those prospects
who have a genuine interest in your offer. Choose Connex Targets from a variety
of popular categories such as travel and entertainment, healthcare, financial, technology,
social media, internet, etc.—with so many options, you’re certain to find the preference
that aligns with your unique product or target audience.
Ruf segments Connex Targets consumer propensities at the household level to ensure you
always connect with your perfect prospect. You can even add demographic selects to further
refine your prospective audience.
Whether your objectives are acquisition, retention or cross-selling, Connex Targets deliver
off-the-shelf, highly targeted prospects and data appends that increase response rates
and improve campaign profitability.
Reach and engage your most
brand-compatible prospects
with Connex Targets.
Connex Consumer Profile
Connex with your highest-performing audience segments…
Connex Consumer Profile delivers actionable insight that lets you market
smarter. This detailed analysis describes your customers demographically,
geographically and psychographically. It also reveals media preferences,
behaviors and brand preferences—all of which allow you to create engaging
campaigns that drive conversion.
Ruf’s Connex Consumer
Profile reveals your best
audience segments so you
can target new prospects
who look just like them.
Connex Consumer Profile also identifies your best performing Connex Household Clusters,
so you can develop marketing strategies targeted to key audience segments at the household level.
Use this valuable insight to:
• Acquire new customers by targeting “clones” of your best-performing
audience segments
• Maximize conversion by targeting your most lucrative customer segments
with messaging and offers that resonate with their personal preferences
• Expand your reach among your best customer segments with campaigns
targeted to their preferred channel
• Develop new products/services that align with the lifestyles
of your best customers
• Select specialty lists that incorporate the attributes of your key
audience segments
Connex Household Clusters
Connex with the households
most receptive to your brand…
Connex Household Clusters
augment your marketing by
segmenting your customers into
one of 130 distinct segments or
“clusters.” Connex Household
Clusters create virtual
“neighborhoods” of consumers
who share similar characteristics,
so you can precisely target your
ideal audience at the household
level—even if those people don’t
live next door to one another!
Integrating hundreds of brand and
Hone in on the households that matter most with Connex Household Clusters.
lifestyle behaviors, this unique
segmentation tool helps you identify your best customers and understand their lifestyle, as well as their product,
brand and media preferences. Connex Household Clusters can also help you identify and target new
customer segments and prospects whose profiles mirror your best audience segments.
Connex with Ruf Strategic Solutions...
Connex Consumer Targeting makes it easy for you to succeed by giving you the insight
and intelligence you need to:
• Reach your most lucrative audience segments
• Engage your target with meaningful messaging and offers
• Convert your best prospects with timely campaigns delivered to their preferred channel
You can be confident knowing your program is backed by a leader for marketing intelligence solutions. Since
1976, Ruf has been helping results-oriented marketers achieve their goals with rich consumer insights and
intelligent tools that engage their audience, drive conversion and maximize marketing ROI. Our solutions
integrate, automate and optimize your BIG DATA, transforming it into the real-time knowledge you need to
make smarter, data-driven marketing investments. Our expertise, innovative solutions and commitment to
service empower you with truly actionable and measureable marketing intelligence!
Copyright © 2014, Ruf Strategic Solutions. All rights reserved.