Download Course Title - Positive Networking

The Price of Success
“I can’t raise prices because I will lose
customers.”
Disclaimer for Finance People
1. Who are you?
2. Keep it simple?
Darren Hickie
“Great Offer?”
“At the Car Wash”
A case study of value and perceived value
- and why cheapest isn’t always best!
Perceived Value
“Pricing for Profit”
Pricing & Marketing
Strategy
Reasons why people discount
1. Win sales
2. Lack of confidence in own value
3. Don’t understand inflation
Reasons to Increase Prices
1. Inflation
2. Attract better customers
10 Ways to Increase Prices
5 Ways to Improved Business
“Offer”
Profitable Pricing Workshop
Work your own numbers so you understand
Your real hourly pay
Access to my online calculator
Access to my online 5 ways calculator
Copy of my Pricing book (when published)
The growth percentage (Magic number)
How to increase prices for your business
Make more profit plan
“Offer”
Profitable Pricing Workshops:
1. Nov 9th 13:00-16:00 only £39.99 + VAT.
2. ONLY TONIGHT: Get a FREE Copy of “Get
Smart Around Pricing book” (When
Published)
3. And... FREE access to my “Price Calculator”
Overview
1. Any questions?
2. Is there anything we haven’t covered?
3. Upcoming courses...