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KOREA-BOTSWANA BUSINESS/CSR FORUM 23rd NOVEMBER 2016 BOTSWANA CONFERENCE & EXHIBITION CENTRE DR. KETAN SHUKLA High Commissioner HIGH COMMISSION OF INDIA GABORONE 1 Definition: Business Dictionary defines CSR as "A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs and (3) by earning adequate returns on the employed resources. The term "corporate social responsibility" became popular in the 1960s and has remained a term used indiscriminately by many to cover legal and moral responsibility more narrowly construed. Consumer perspectives: Most consumers believe companies doing charity will receive a positive response. Somerville also found that consumers are loyal and willing to spend more on retailers that support charity. Consumers also believe that retailers selling local products will gain loyalty. Smith (2013) shares the belief that marketing local products will gain consumer trust. 2 Corporate Social Responsibility o The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social Responsibilities of the Businessman’ by William J. Bowen. o However, the term CSR became only popular in the 1990s, when the German Betapharm, a generic pharmaceutical company decided to implement CSR. The generic market is characterized by an interchangeability of products. 3 Categories of social responsibility practices • Environmental efforts: One primary focus of corporate social responsibility is the environment. Businesses regardless of size have a large carbon footprint. Any steps they can take to reduce those footprints are considered both good for the company and society as a whole. • Philanthropy: Businesses also practice social responsibility by donating to national and local charities. Businesses have a lot of resources that can benefit charities and local community programs. • Ethical labor practices: By treating employees fairly and ethically, companies can also demonstrate their corporate social responsibility. This is especially true of businesses that operate in international locations with labor laws that differ from those in the United States. • Volunteering: Attending volunteer events says a lot about a company's sincerity. By doing good deeds without expecting anything in return, companies are able to express their concern for specific issues and support for certain organizations. 4 CSR Approaches 5 6 7 Common actions • Environmental sustainability: recycling, waste management, water management, renewable energy, reusable materials, 'greener' supply chains, reducing paper use and adopting Leadership in Energy and Environmental Design (LEED) building standards. • Community involvement: This can include raising money for local charities, providing volunteers, sponsoring local events, employing local workers, supporting local economic growth, engaging in fair trade practices, etc. • Ethical Marketing: Companies that ethically market to consumers are placing a higher value on their customers and respecting them as people who are ends in themselves. They do not try to manipulate or falsely advertise to potential consumers. This is important for companies that want to be viewed as ethical. 8 Human resources • CSR is known for impacting employee turnover. Several executives suggest that employees are their most valuable asset and that the ability to retain them leads to organization success. • Executives have a strong desire for building a positive work context that benefits CSR and the company as a whole. This interest is driven particularly by the realization that a positive work environment can result in desirable outcomes such as more favorable job attitudes and increased work performance. 9 Brand differentiation • CSR can help build customer loyalty based on distinctive ethical values. Some companies use their commitment to CSR as their primary positioning tool, e.g., The Co-operative Group, The Body Shop and American Apparel • Some companies use CSR methodologies as a strategic tactic to gain public support for their presence in global markets, helping them sustain a competitive advantage by using their social contributions as another form of advertising. • According to a Harvard Business Review article, there are three theaters of practice in which CSR can be divided. 1. Theater one focuses on philanthropy, which includes donations of money or equipment to non-profit organizations, engagement with communities’ initiatives and employee volunteering 10 This is characterized as the “soul” of a company, expressing the social and environmental priorities of the founders. 2. On the other hand, theater two focuses on improving operational effectiveness in the workplace. Some of the examples mentioned include sustainability initiatives to reduce resource use, waste, and emission that could potentially reduce costs. • Unlike philanthropic giving, which is evaluated by its social and environmental return, initiatives in the second theater are predicted to improve the corporate bottom line with social value. Bimbo, the largest bakery in Mexico, is an excellent example of this theater. 3. Moreover, the third theater program aims to transform the business model. Basically, companies create new forms of business to address social or environmental challenges that will lead to financial returns in the long run. Example: Unilever’s Project Shakti in India IKEA's 11 Accounting, auditing and reporting Social accounting is the communication of social and environmental effects of a company's economic actions to particular interest groups within society and to society at large. Social accounting emphasizes the notion of corporate accountability. Crowther defines social accounting as "an approach to reporting a firm’s activities which stresses the need for the identification of socially relevant behavior, the determination of those to whom the company is accountable for its social performance and the development of appropriate measures and reporting techniques. 12 Cost-benefit analysis In competitive markets cost-benefit analysis of CSR initiatives, can be examined using a resource-based view (RBV). According to Barney (1990) "formulation of the RBV, sustainable competitive advantage requires that resources be valuable (V), rare (R), inimitable (I) and nonsubstitutable (S). A firm introducing a CSR-based strategy might only sustain high returns on their investment if their CSR-based strategy could not be copied (I). 13 Triple bottom line • People, planet and profit", also known as the triple bottom line form one way to evaluate CSR. "People" refers to fair labour practices, the community and region where the business operates. "Planet" refers to sustainable environmental practices. Profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital (unlike accounting definitions of profit). • However, critics claim that it is selective and substitutes a company's perspective for that of the community. Another criticism is about the absence of a standard auditing procedure. 14 CSR performance: • • • Human responsibility, Product responsibility and Environmental responsibility International initiatives for CSR • The OECD Guidelines for multinational Enterprises and the ILOInternational Labour Standards form the principles for the societal responsibility of companies and will help to implement CSR on the international level. 15 Evolution of corporate social responsibility in India • Among other countries India has one of the oldest traditions of CSR. • In the Indian context, the origin of CSR can be traced from the Vedic literatures such as the Valmiki Ramayana, the Mahabharata (includes the BhagavadGita) and the Puranas. • The Kautilya's Arthasastra provides an inside-out approach to CSR, which is development of the individual leader's self conscience, contrary to the western approach that takes an outside-in perspective. The leaders and the role they play in corporations are crucial in ensuring transparency, good conduct and governance towards the ultimate aim of achieving CSR. • Kautilya Artha shastra say, “Praia sukhe sukham, Shreshta prajanamcha hite hitam, Natma priyam hitam shreshta, prajanam priyam hitham” That there is a concept of Shresta dharma – that the better off one is in society, the higher should be once sense of responsibility. 16 CSR Development in India • The First Phase: With the arrival of colonial rule in India from the 1850s onwards, the approach towards CSR changed. The industrial families of the 19th century such as Tata, Godrej, Bajaj, Modi, Birla, Singhania were strongly inclined towards economic as well as social considerations. • The Second Phase: This was when Mahatma Gandhi introduced the notion of "trusteeship", according to which the industry leaders had to manage their wealth so as to benefit the common man. "I desire to end capitalism almost, if not quite, as much as the most advanced socialist. But our methods differ. My theory of trusteeship is no make-shift, certainly no camouflage. I am confident that it will survive all other theories. This was Gandhi's words which highlights his argument towards his concept of "trusteeship". Gandhi's influence put pressure on various Industrialists to act towards building the nation and its socio-economic development. According to Gandhi, Indian companies were supposed to be the "temples of modern India". Under his influence businesses established trusts for schools and colleges and also helped in setting up training and scientific institutions. The operations of the trusts were largely in line with Gandhi's reforms which sought to abolish untouchability, encourage empowerment of women and rural development. 17 • The Third Phase: The third phase of CSR (1960–80) had its relation to the element of "mixed economy", emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental standards. PSUs were set up by the state to ensure suitable distribution of resources (wealth, food etc.) to the needy. • The Fourth Phase: In the fourth phase (1980 - 2013) Indian companies started abandoning their traditional engagement with CSR and integrated it into a sustainable business strategy. Globalization has transformed India into an important destination in terms of production and manufacturing bases of TNCs are concerned 18 Indian Law • Under the Companies Act, 2013, any company having a net worth of rupees 500 crore or more or a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more has to spend at least 2% of last 3 years average net profits on CSR activities as specified in Schedule VII of the Companies Act, 2013 and as amended from time to time. 19 Motor Centre Botswana (Pty) Ltd This is the incredible journey of an enterprising young lad who brought water to his parched village, the councilor who diligently fulfilled his obligations towards his town, the brilliant businessman who uplifted communities across the nation, the distinguished statesman who made his country proud and the benevolent humanitarian who served mankind across the globe. This is also a story of hard work, integrity, determination and astounding success. Butt the most important lesion you can learn from the fascinating life of Mr. Abdul Satar Dada is “Only a life lived for others is a life worthwile”, The community Man The community is the soul that drives the day to day operations of a business, the company is intently involved in an array of social developmental activities in every province of the country where it has a presence. The company is committed towards community work and actively initiates charitable and assistance projects across the whole spectrum of society. It is currently immersed in a number of projects for the upliftment of under-privileged communities, promoting and supporting sports, helping the poor and needy, offering assistance to the infirm and disabled as well as providing housing for the destitute. The company has also had a huge impact in the field of public health, first by building and donating a fully equipped reproductive health clinic in Bontleng and now by the construction of two further clinics in the villages of Kanye and Molepolole. 20 Motor Centre Botswana (Pty) Ltd Main CSR work done by A S Dada Foundation/Motor Centre Group • Donating equipped health clinics – Bontleng, Molepololem Kanye, Tutume • Providing houses for destitute • Sponsoring national sports event – Botswana Tennis Association/Netball Association • Sponsor business learning centres – Business Place • Donate blankets for the poor and needy every winter 21 Choppies’s CSR initiatives which usually take place on an annual basis: • Lady Khama Charitable Trust Fund, which supports vulnerable women and children - Financial donation • Lady Khama Charitable Trust – Boys at the Boarder – Groceries worth P1,200 000.00 donated to soldiers and hospital staff who work over the Christmas Holidays • Presidential Housing Initiative • UB Foundation: Gold sponsor • My Star Talent Show: Main sponsor since 2013 • Sir Ketumile Masire Foundation: Gold Sponsor • Botswana – Kenya Business Forum – Lunch sponsor for the esteemed delegates • Kalahari Conservation Society: a Botswana based environmental NGO working to protect the nation’s rich biodiversity and natural resources. • Euro Cup 2016 – Broadcast sponsor on Botswana Television 22 • Cheshire Foundation - The Choppies team payed Cheshire Foundation Rehabilitation Centre in Mogoditshane a visit. This centre is for disabled children. The staff there are trained to cater for all the children’s needs such as physiotherapy, special diets, psychosocial needs and so much more. The centre hosts about 25 children in their residence halls and a number of other children who come on a part- time basis. The children who live at Cheshire need 24 hour care and those who come in on intervals are able to be looked after by their parents and guardians. • Gabane House of Hope - The care takers visit the elderly once in a while at their homes to make sure that they are well, have everything that they need and are generally in good spirits. • Lunchbox Donation – National campaign to donate lunch boxes to 80 towns and villages around Botswana in all the location that we trade. • Emthunzini Wethemba Children’s Home • On the 7th of August 2015 • 52 blankets • 6 * 50kg sacks of second hand clothes • Groceries 23 Some other Major Milestones for Choppies CSR from Previous years include: • Gaborone 2014 (African Youth Games) – Platinum Sponsor P8.5M • London 2012 Olympics – Botswana Team Incentives Sponsor • Rio 2016 Olympics – Botswana Team Incentives Sponsor 24 25 Implementation: CSR may be based within the human resources, business development or Public Relations departments of an organisation, or may be a separate unit reporting to the CEO or the board of directors. 26 Motovac’s Corporate Social Responsibility Policy Motovac adopts the guidelines that encompass the triple bottom-line reporting model whilst undertaking its CSR initiatives, namely, categorizing its activities under the three aspects of Economic, Environmental and Social conducts, to ensure that the company adopts a holistic and integrated approach to CSR. 1. Environmental Being in the retail industry, Motovac implements the following initiatives to ensure that the company reduces its carbon footprint and minimize its negative externalities in the environment: • • • • Paper reduction and recycling initiatives Usage of LED energy efficient lighting throughout its premises Water conservation policies Claim disposal: The company ensures that any customer claims and product defects are properly dispatched back to the source suppliers upwards in the value chain. The company encourages its customers that any defects should not be disposed of recklessly, as the products are not carbon friendly, but instead sent back to its suppliers for proper disposal/scrapping, 27 2. Social Corporate Philanthropy The Motovac Group believes in being socially responsible and helping those communities in which we live. In 2013, the company upgraded a clinic in Gabane, Botswana with an investment of over USD 100 000. This clinic was rebuilt to provide healthcare to the local villagers. Motovac Group Board Members have committed to building two additional clinics within the near future in the effort to provide better healthcare for the people of Botswana; the first being in Mheapatona in the Tutume area, with construction having commenced in 2016 and is expected to be complete between 2017 and 2018. In addition, Motovac Group : 1. Donates blankets, wheelchairs and other such necessities on an ongoing basis. 2. Beneficiaries have included the Lady Khama Charitable Trust, SOS Children’s Village and FoodBank Botswana. 3. The company has also been involved in donations for local softball teams, and the Sathya Sai Central Trust for its Eye Camp. 4. Recent cultural sponsorships by the company have included sponsorship of 2014 African Youth Games and Boitumelo Foundation concert in Botswana. 28 H.R.D. Motovac develops its employees by conducting frequent on the job training initiatives, which has included training in computer basics such as Microsoft Excel, software training on the company’s ERP system Kerridge, and other aspects such as customer service training. This all complements the core technical training in the products sold, and understanding of the products in order to better serve the customers as well as increasing the staff’s own knowledge about the industry. This will serve the human resource base beyond their employment should their futures lay outside the Motovac Group. This commitment to training will undoubtedly increase in the future, as the company continues to grow and embrace new technologies and processes. 3. Economic Taxation Motovac ensures that it is a timely and fair payer of corporate taxes. Employment opportunities and skills enhancement Adoption of a localisation policy – The influx of citizen employees evidences satisfaction of the government’s target of improving employability and skill-sets of the citizens of Botswana. This has naturally had a favourable impact on the economy as it helps to alleviate unemployment. • Further commitment shown by the employing of graduates and utilising interns demonstrates taking initiative for equipping the nation’s youth labour force with relevant skills in areas such as accounting, logistics and customer service. Within 2016 alone, the company has promoted citizen staff to the position of branch managers in four of the Motovac Botswana branches, with numerous new hires acquired to the position of assistant branch managers and amangers in the logistical departments of the head office. The company intends to further utilise the skills of graduates and young citizens in bolstering its workforce in the near 29 future. 30 OVERSEAS DEVELOPMENT ENTERPRISES PTY LTD Overseas Development Enterprises (Botswana) Pty Ltd (ODE) is a diversified investment company incorporated in 1980. During its operations in the past 40 years, ODE has invested billions of Pula, employed numerous Batswana and its subsidiary companies offers employment to 859 Batswana at present. With the various projects under development, it employs 2,746 Batswana during construction phase and 737 permanently on completion of projects. • ODE group is a dynamic business group always striving to get into sustainable and profitable business ventures. The numerous projects undertaken by the group generate employment to local population. • More jobs generally mean more residents, more spending at local businesses, and more tax revenues for local governments. • A vibrant job market provides an incentive for local students to continue their education since the rewards for such are evident in better local employment opportunities. Sustained job growth stimulates improvements in the education and skills of the local labour force, making the community a more attractive location for businesses in the future. • The group actively involves in various social corporate projects and team building programs like the leadership, academic, technical, software etc. for the empowerment of the Citizens. 31 OVERSEAS DEVELOPMENT ENTERPRISES PTY LTD The group participates in various community activities like : • Contribution towards HE Housing projects, • Participations in walkathons, • Organizing cultural gathering like Sargam Nite, • Cheshire Foundation activities The property development and construction activities undertaken by the group are eco and environment friendly example the recent iTowers in CBD. The associate company Travelodge also accommodates a lot of social corporate activities and cultural events. As per company social corporate policy they have not retrenched staff even during economic turmoil including recessions. 32 BC & LM (Pty) Ltd • • • • BC &LM (Pty) Ltd are actively involved in many community projects from the year 2003. They managed to build 25 houses with the help of various communities at different parts of Botswana. They pay the salary for one Nurse for the last three years. Holy Cross hospice and Tirisanyao Catholic commission, Bana Ba Dtlou Kasane, SOS Children’s villages, Divine Mercy Catholic Aids Project Mopane • Motopi Reformed Church project for Orphans and Vulnerable Children, Lighting Up Botswana project with Kerala samajam are some of them. • Recently they Donated 6 Donkey carts for the Rural Primary schools in Botswana for the transportation of students. 33 Bank of Baroda (Botswana) Ltd. has been fulfilling its CSR obligations by partnering with various institutions/trusts and also independently in areas of education, health and culture. Bank has identified education sector as a major area for undertaking its CSR activities. Education being a key factor in development of the next generation bank has identified this sector for undertaking its CSR activities. Bank of Baroda donated P50000.00 to John Nswazwi JSS School (Marapong) Francistown for purchasing library furniture for the school library. The school library was not having any furniture and the students were unable to use the facility. Bank provided furniture consisting of 40 comfort chairs, 10 tables, 5 Study carrels Magazine stand etc. for the library. 34 • State Bank of India engages in Corporate Social Responsibility activities through staff, management and as well as sponsorship. Bank’s approach recognizes the importance of being involved in the community activities and partnering to uplift the communities in which we have presence. • SBI has sponsored price giving at Mogoditshane Senior Secondary School price giving ceremony, arts and culture development and sports and recreation at The Art of Living organized by High Commissions of India-Gaborone Yoga day. • SBI has contributed towards Matsha Student Relief Fund for students who were involved in the track accident. 35 Jindal has worked in the four affected villages within the Jindal Mmamabula Energy Project area, namely Mmaphashalala, Mookane, Palla Road, and Dovedale. In 2016, Jindal has made history of the Mmamabula region as Jindal decided to partake in and join the rest of the Botswana community in commemorating Botswana’s successful 50 years of independence. • In all the settlements, villages, urban villages, towns and cities of this country, there have been activities to have a positive impact on the lives of families in the Mmamabula region, put a smile to a child’s face as well as satisfy • The Jindal pillars in the CSR policy, top of which are priority to uplifting and empower education in the communities we affect. 36 37 38 BANK OF INDIA (Botswana) Ltd Bank of India (Botswana) Ltd donated BWP15000 on 9th August 2016, Bank's Foundation Day, to The Cheshire Foundation of Botswana, a NGO working for rehabilitation of people with disabilities. The funds were donated for purchase of commode chairs and wheel chairs as apart of the Bank’s CSR activity. 39 Religion & Corporate Social Responsibility The six religions Catholicism, Protestantism, Islam, Judaism, Hinduism, and Buddhism had given importance to CSR. Each religion may advocate different aspects of CSR. Essentially, it is important to know the principles of each religion, exhibits the underlying reasoning to each religion’s perception of CSR. 40 Catholicism Catholicism has a large influence on business ethics: The most essential aspect concerning the CSR is the duty of the corporation towards its employees Islam • Islam emphasize that goodness is not achieved by surrendering other things, but it is rather achieved by participation in everyday affairs and “resisting the temptation to evil that come from this affair. • Quran 57:18, “charity-giving men and women, and those who lend an excellent loan to Allah for them is double, and for them is an honorable reward” • The Islamic perspective is more consistent with the social contract concept of the CSR, which believe corporations should not solely focusing on the economic side of maximizing profits. 41 Judaism • Benevolence and free will (Sherwin, 2006). • According to the 613 Mitzvoth (Commandments), love and brotherhood is to be encouraged not only among friends and family but also among strangers (Hershenson, 1999) • The word “Tzedakah,” loosely translated as “charity” in English, implies that “giving to the poor is an obligation . . . a duty that cannot be forsaken even by those who are themselves in need” (Hershenson). As stated in the 613 Mitzvoth, one is forbidden to reap “the entire field”, for “the corners of the field are for the poor” (Hershenson) Hinduism • Hinduism is known as the oldest and one of the largest religions existing in the twentieth century. • The Hindu’s goal over the lifespan and samsara, is to follow and practice dharma by avoiding pollution to reach the ultimate moksha. In this sense, Hinduism greatly supports corporate social responsibility as it encourages people to be responsible and take on their rightful duties, which would be the first step to being social responsibility. The next step would be to perform duties that exceed compliance by extending love, fairness, and good work ethnic. One can then assume that corporate social responsibility leads to moksha, or conversely, moksha encourages corporate social responsibility. 42 Buddhism Karma The logic of the karma doctrine has motivated Buddhists everywhere to endeavor to generate merit whenever possible (Trainor, 2001) CONCLUSION Overall, Catholicism, Protestantism, Islam, Judaism, Hinduism, and Buddhism, possess principles and values that suggest influence on corporate social responsibility. With the exception of Protestantism, all discussed religions provide either direct or indirect support to this practice within businesses. 43 INDIAN COMMUNITY IN BOTSWANA • There are over 10,000 to 11,000 people of Indian origin settled in Botswana, out of which approx. 3000 to 4,000 people have acquired the Botswana nationality. The Indian community has played a significant role in the economic growth of Botswana and has also been supporting a number of socio-economic welfare projects. • The Indian community in Botswana is mostly engaged in the services sectors viz. in the medicine, education, accounting and other profession. The Indian community also has its presence in retail and manufacturing sectors. Most of the Indian from the States of Gujarat, Punjab and Southern Indian States of Kerala, Andhra Pradesh and Tamil Nadu. HE Dr. Ketan Shukla, High Commissioner of India to Botswana, handing over a cheque to Tsogang Foundation at the Boitumelo Foundation Launch, also present is Justice Zein Kebonang of the High Court. High Commissioner of India HE Dr Ketan Shukla and Assistant Minister of Trade and Industry, Honourable Sadique Kebonang during the hand over of a cheque to the Sir Seretse Khama Memoral Foundation on 44 celebration of 125th birthday anniversary of B.R Ambadkar. INDIAN COMMUNITY IN BOTSWANA High Commissioner of India HE Dr Ketan Shukla during the hand over of two donkey Carts by BC & LM Gas to Gakuto and Molefhe Primary Schools, also presesnt is Mr Pius Cyriac of BC & LM Gas. HE Dr Ketan Shukla, High Commissioner of India to Botswana handing over an old age house in Kopong on August, 2016, also present is Kgosi Molefhe of Kopong and Mr. Pius Cyriac. Representatives from the Re a Nyalana Society and the Pudulogong Rehabilitation Centre receiving a cheque from Hon. HE Dr Ketan Shukla, High Commissioner of India, also present is Mr. Rajeshwaran, Trustee, Botswana Tamil Cultura Association. 45 INDIAN COMMUNITY IN BOTSWANA High Commissioner of India Dr Ketan Shukla and Hon Mr. Mokgweetsi Masisi the Vice President of Botswana at Easwaramma Day Cultural Programme organized by Sai Centre, Gaborone on 7th May 2016 High Commissioner of India Dr Ketan Shukla during Food Distribution 46 Social Enterprise • A social enterprise is an organization or initiative that marries the social mission of a non-profit or government program with the market-driven approach of a business 47 Some Examples of Social Entrepreneurs • Muhammad Yunus, who founded Grameen Bank in 1983 to provide micro-loans to the poor in his native Bangladesh and beyond. • Becca Stevens, the founder of Thistle Farms, a social enterprise that treats, supports and employs women who have survived prostitution, trafficking and addiction. • Jim Fruchterman, CEO of Benetech, who uses technology to address unmet social needs frequently overlooked by Silicon Valley. 48 What Is the Role of Social Enterprise in Addressing the World’s Problems? • For traditional non-profits, social enterprise can be a powerful complement to other activities when it advances the social mission and the financial sustainability of the organization. • For new start-ups – non-profits and for-profits – social enterprise gives entrepreneurs the ability to bake social impact and financial sustainability into the organization’s DNA from its outset. • For traditional businesses, social enterprise initiatives enable a company to integrate social impact into business operations and prioritize social goals alongside financial returns. 49 Criticism of CSR • Some critics believe that CSR programs are undertaken by companies to distract the public from ethical questions posed by their core operations. While companies increasingly recognize their social responsibility, many of them have yet to adopt management practices the reflect it. • Critics suggest better governmental and international regulation and enforcement, rather than voluntary measures are necessary to ensure that companies behave in socially responsible manner. 50 Meaning: There is no wealth equal to that of charity, no enemy greater than lust, no ornament as precious as good character, and no treasure greater than happiness. [ From Panchatantra ] 51 Ke a Leboga (Thank You) 52