Download Product Knowledge Manual (Foundations)

Product Knowledge Manual
(Foundations)
Page ii
August 13, 2012
What is Mineral Makeup?
Mineral makeup is made with a high percentage of Zinc Oxide and
Titanium Dioxide which are minerals that reflect the sun’s UV rays
away from the skin as well as help to conceal and heal blemishes
and irritation. Most mineral makeup comes in powder form, either
pressed or loose and have various added ingredients depending on
what brand you choose. Some companies add organic fruit or plant
ingredients and vitamins to their makeup, but Illuminare has only
inorganic ingredients. Our philosophy has always been in sync with
what Dermatologists recommend which is to use your organic
treatment ingredients on clean skin before using our makeup so
that they can penetrate the skin better.
Many mineral makeup brands have SPF values of 20 and above, but
even so, a light dusting of mineral powder is not enough to give
you adequate protection. Even if you use a product with a very
high SPF value, you may not be getting the protection you need
against skin damaging UVA radiation. SPF tells you the number of
minutes you can be in the sun without showing redness from UVB.
However, UVA is even more damaging to the skin.
The FDA now requires all products claiming to have UVA
protection to adhere to strict rules on labeling so as not to
mislead the public or give consumers a false sense of security. The
new labeling rules require all sunscreens and sunscreen makeup to
be tested for UVA protection in order to be labeled “Broad
Spectrum”. Illuminaré foundations and blush offer you broad
spectrum protection.
Mineral makeup is thought to be more healthy for your skin in
general because there are less chemicals, fillers, dyes and
ingredients overall than traditional makeup. Our mineral makeup
has minimal ingredients which were selected for gentleness.
There are many brands of mineral makeup today but only one
brand specializes in making a unique liquid version and that is
Illuminaré.
Page 1
August 13, 2012
What makes Our Liquid Mineral Makeup Unique?
Illuminaré was invented for those who prefer a creamy liquid
version of mineral makeup instead of mineral powders. It gives
great coverage and looks more like “real skin” than other
makeup. It gives you a natural looking luminosity and it is never
cakey or dry looking.
Illuminaré offers not one but three separate foundation formulas
to choose from for different needs: Moisturizing, Concealing or
Mattifying. Our true to life shades are made of natural iron oxides
pigments, not artificial dyes and each shade is tested in natural
daylight, not under artificial lights. We also make our formulas
concentrated, you don’t have to wear as much makeup. A little
goes a long way.
There are no oils, waxes, plant extracts, perfumes, artificial dyes,
animal derivatives, mica, bismuth oxychloride, talc, gluten,
salicylic acid, carmine or any ingredients that are not absolutely
needed in order to make a superior performing makeup and broad
spectrum UVA/UVB sunscreen in one. Dermatologists approve of
our formulas for those with extremely sensitive skin.
All of our cosmetics are multi-use products. The three
foundations are sunscreen, makeup and concealer in one.
Even our packaging is unique. We use multi- layer medical grade
tubes to keep our makeup fresh and clean. They are easy to use
and convenient to travel with. You can’t contaminate the
products since you can’t put your fingers or brushes into the
containers. The products have no real expiration date because
they do not spoil. We do not use paraben preservatives.
Page 2
August 13, 2012
Our Three Foundation Formulas
Moisturizing Mineral Foundation
Broad Spectrum SPF 20
An oil-free moisturizer, broad spectrum UVA/UVB sunscreen and line
minimizing makeup in one. Provides sheer to medium coverage with a soft
luminous finish. Helps to lock in moisture and hydrate the skin all day. This is
the formula for those with normal to dry skin or those who desire a dewy glow.
Features
High glycerin (moisture) content
No makeup look
Smoothing around eye area
Perfect for use after cosmetic and
laser treatments with Doctor approval
Luminous Glow
Benefits
Very moisturizing, for even the driest
skin types
Sheer to medium coverage for women
who don’t normally wear lots of
makeup, but want a little coverage and
the sunscreen benefits
Keeps the delicate eye area
moisturized and minimizes fine lines
Very gentle for post treatment skin.
May be used directly after micodermabrasion and 14 days after laser
resurfacing. Helps to calm the skin
(zinc oxide), conceal redness, and
moisturize delicate, sensitive skin
Does not set to matte or powdery
finish; stays “dewy” all day (may be
set with a translucent power for matte
look if desired)
Page 3
Concealing Mineral Foundation
Broad Spectrum SPF 20
An oil-free, concealer foundation with a semi-matte finish. This formula works
wonderfully for concealing rosacea, blemishes, hyper-pigmentation and dark
circles underneath the eye area. It also makes a great base for any eye colors.
Lasts all day and is natural looking even up close.
Features
Great Coverage
May be used as a foundation or concealer
Smoothes out eye area
Eliminates under eye circles
Conceals rosacea, acne and
hyperpigmentation without clogging pores
or drying skin
Page 4
August 13, 2012
Benefits
Iron Oxides are pure, very concentrated
mineral pigments. This formula contains the
highest level of iron oxides for full coverage
By using our foundation brush or fast
application pad, you can transform this
formula to anywhere from a medium to full
coverage foundation. By using the concealer
brush (or your fingers), you can intensify and
control the coverage to cover almost
anything!
Perfect to use as a base before applying our
All Day Eye Colors to help them blend easily.
High pigment levels and yellow undertones
conceal any purple/blue hues under the eye
area. Helps to brighten up tired looking eyes
It has non-sensitizing moisturizers in order
to help cover drying acne marks and
dehydrated sun-damaged skin without
looking cakey.
Mattifying Mineral Foundation
Broad Spectrum SPF 20
This foundation is highly water resistant, non-transferable, and will not block
pores. This is the formula to use if you have very oily skin and it will keep you
shine free and natural looking all day. No need for additional powder or blotting.
This formula is also perfect for women with normal skin who simply like a matte
finish.
Features
Oil-Absorbing ingredient
Virtually waterproof and rub proof!
No power needed for a matte finish
Washes clean with makeup removing
cleansers (will not clog pores)
Works as a foundation and concealer
Benefits
Magnesium Sulfate helps to absorb excess
oil and perspiration. Controls shine and
helps maintain a matte finish all day and
does not change color.
Once set, this formula is perfect for brides
and active women because it won’t rub off
or sweat off.
No more layering foundation and powder
on the skin. This formula starts out in a
creamy liquid form and sets to an all day,
very natural looking matte finish.
Although this formula is highly water
resistant, a good foaming or creamy
cleanser will remove and dissolve the
makeup efficiently
By using our foundation brush or fast
application pad, you can transform this all
day matte formula anywhere from a light
to full coverage foundation. By using the
concealer brush you can intensify and
control the coverage to cover almost any
imperfection all day without worrying.
Page 5
Foundation Color Selection
these shades can be mixed to customize
ALL Foundation
Colors
Amalfi Alabaster: Very pale, milky-white neutral
undertone
Amalfi Alabaster
Portofino Porcelain: Light. Very slight
beige/yellow undertone
Portofino Porcelain
Florentine Fair: Medium beige with a
yellow/neutral undertone (40% of our customers
wear this color)
Florentine Fair
Sienna Sun: Light tan olive complexion, Italian or
Hispanic; yellow undertone
Sienna Sun
Tuscan Toast: Dark Olive, very tan. Very light
African American or Indian skin tones
Tuscan Toast
Page 6
August 13, 2012
How to:
Illuminaré Application Tools & Tips
How to advise your new customer on their unique new foundation…
Our formulas are very unique and different from anything else you
have used before. It is important to use them properly for optimum
results. Our tools are essential in helping the customer to apply our
products correctly. It takes a little getting used to because these
formulas have a much higher pigment concentration level than
regular, non-mineral foundations. Begin with a clean face and prep
skin with an oil-free moisturizer if needed.
ONLY A PEA SIZED AMOUNT IS NEEDED
FOR A FULL APPLICATION
Fast Application Pad
What it is:
An elegant, soft, large fabric application pad that is washable and very durable. For
those that prefer a sponge over a brush. Contains an antibacterial mesh center that
won’t absorb product with a soft smooth fabric exterior. Place in washing machine
with towels or use gentle detergent by hand. Lay flat to dry.
How to use it:
Squeeze a pea sized amount to the pointed, beige side of the pad (top is only for
decoration). Press into the center of the face and blend outward. This tool makes the
application of the foundations or blushes very quick, even and easy. It helps to control
the coverage of the product and (if needed) helps blend colors and formulas together
for a custom look.
Page 7
Foundation Brush
What it is:
Made of a super soft nylon with an oversized, large oval tip. Can be used to apply our
foundation and blushes. Gives an “air brushed” flawless effect to the skin. To clean,
simply wash (bristles only) with soap and water or use brush cleaner.
How to use it:
Either squeeze a pea sized amount directly into the brush and “paint” onto the face
and blend OR work in one area at a time, adding more product as necessary. You may
also use your fingers to apply the foundation or blush onto the face first, and then
blend it out with the brush. Works well to blend colors and formulas together to
highlight or contour the face. The foundation brush offers more controlled coverage
around the hard to reach eyes, nose and lips.
Concealer Brush
What it is:
Made of a super soft nylon with a small oval tip. Use for spot concealing with our
foundations. Also, helps to conceal blemishes and under eye circles with precise,
controlled coverage. To clean, simply wash (bristles only) with soap and water or use
brush cleaner.
How to use it:
Use this brush to apply and transform our foundations into concealer. For our
foundations, apply a small amount of product to the brush and conceal imperfections
such as blemishes, hyper-pigmentation and/or dark under eye circles.
Page 8
August 13, 2012
Helpful Ingredient Information
Many people will ask you what makes us a mineral foundation and what other
ingredients we use to create a liquid mineral foundation. Listed below are
some of the main ingredients and terms we use:
“Active” Minerals (sunscreen):
Titanium Dioxide- Inert earth mineral used as a sunscreen ingredient in
cosmetics. It protects skin from UVA and UVB radiation and is considered to have
no risk of skin irritation (Sources: www.photodermatology.com/sunprotection.htm; and Skin
Therapy Letter, 1997, volume 2, number 5).
Zinc Oxide- Inert earth mineral used as a sunscreen ingredient in cosmetics.
Along with titanium dioxide, zinc oxide is considered to have no risk of skin
irritation. It can also be an anti-irritant (calm redness and skin irritations) and
potentially an antioxidant. (Sources: Journal of Postgraduate Medicine, July 2004, pages
131-139; International Journal of Dermatology, July 2003, page 505; Wound Repair and
Regeneration, May 2002, page 130; Alternative Therapies in Health and Medicine, May-June
2001, pages 49-56; and Scandinavian Journal of Plastic and Reconstructive Surgery, December
1994, pages 255-259.)
Other minerals:
Iron Oxides- pigmentation, Compounds of iron that are used as colorings in some
cosmetics
Other main ingredients:
Deionized Water- purified water, solvent
Glycerin- a humectant, Also called glycerol; it is present in all natural lipids. It
can be manufactured by the hydrolysis of lipids. It can also be synthetically
manufactured. Glycerin shores up the skin's natural protection by filling in the
area known as the intercellular matrix and by attracting just the right amount of
water to maintain the skin's homeostasis. There is also research indicating that
the presence of glycerin in the intercellular layer helps other skin lipids do their
jobs better (Sources: American Journal of Contact Dermatitis, September 2000, pages 165–
169; and Acta Dermato-Venereologica, November 1999, pages 418–421).
Cetyl Dimethicone- a skin conditioner, Substance derived from silica. The
unique fluid properties of silicone give it a great deal of slip and in its various
forms it can feel like silk on the skin, impart emolliency, and be a water-binding
agent that holds up well, even when skin becomes wet. In other forms, it is also
used extensively for wound healing and for improving the appearance of scars
(Source: Journal of Wound Care, July 2000, pages 319–324).
Page 9
Popular Terms:
UVA/UVB - Ultra-Violet A radiation. The sun produces a range of ultra-violet
(UV) radiation. Skin damage such as wrinkling, skin discoloration, sagging, and
coarse texture is a consequence of unprotected sun exposure due to the
cumulative effect of the sun’s UV radiation. UVA and UVB radiation are the
portions of the sun’s rays that cause this damage. UVB radiation causes sunburn,
while UVA radiation does not produce any short-term evidence of skin damage.
Nonetheless, UVA radiation creates serious cumulative changes in skin that may
be far greater than the sunburn caused by UVB radiation. Research has shown
that unprotected exposure to UVA rays can, within one week, create distinct
injury, such as inflammation, abnormal cell production, stratum corneum (outer
layer of skin) thickening, depletion of immune-stimulating cells, and evidence of
the possibility of elastin deterioration (Sources: Journal of the American Academy of
Dermatology, May 2001, pages 837–846; Bulletin of the Academy of National Medicine, 2001,
volume 185, number 8, pages 1507–1525; Photodermatology, Photoimmunology, and
Photomedicine, August 2000, page 147; and Journal of the American Academy of Dermatology,
January 1995, pages 53–62).
To be effective, sunscreens must protect skin from both the sun’s UVA and UVB
radiation. In the United States, there are only three ingredients that are
approved by the FDA that protect across the full UVA range: titanium dioxide,
zinc oxide, and avobenzone (also called Parsol 1789 and butyl
methoxydibenzoylmethane). Outside of the United States, Mexoryl SX is also
used. (Sources: International Journal of Pharmaceutics, June 2002, pages 85–94;
Photodermatology, Photoimmunology, Photomedicine, August 2000, pages 147–155 and
www.photodermatology.com/sunprotection.htm; and Skin Therapy Letter, Volume 2, Number 5,
1997.)
SPF - Sun protection factor - It is a number assigned to a product that identifies
its ability to protect the skin from sunburn or to protect the skin from turning
pink or red when exposed to sun. SPF numbering is regulated by the FDA. It is a
measure of the amount of time a person can stay in the sun without getting
burned if a sunscreen is applied. Since sunburn results from UVB exposure, not
UVA radiation, SPF is primarily a measure of UVB protection. At this time, there
is no numbering system to indicate the level of protection a sunscreen can
provide from UVA radiation, which affects the deeper layers of skin.
Active Ingredients - the part of an ingredient label that must adhere to specific
regulations mandated by the FDA. Active ingredients must be listed first on an
ingredient label. The amount and exact function of each active ingredient is
controlled and must be approved by the FDA. Active ingredients are considered
to have a pharmacological altering effect on skin, and these effects must be
documented by scientific evaluation and approved by the FDA. Active
ingredients include such substances as sunscreen ingredients, skin-lightening
agents, and benzoyl peroxide.
Page 10
August 13, 2012
Ingredients
Moisturizing Mineral Foundation - SPF-20
Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4%
Ingredients: Water, C12-15 Alkyl Benzoate, Styrene/Acrylates Copolymer, Glycerin, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone,
Panthenol, Magnesium Sulfate, Phenoxyethanol, Isopropyl Titanium Triisostearate, Alumina, Polyhydroxystearic Acid, Silica, Potassium Sorbate,
Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499)
Concealing Mineral Foundation - SPF-20
Active Ingredients: Zinc Oxide-5% & Titanium Dioxide-4.4%
Ingredients: Water, C12-15 Alkyl Benzoate, Styrene/Acrylates Copolymer, Glycerin, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone,
Panthenol, Magnesium Sulfate, Phenoxyethanol, Methyl Glucose Sesquistearate, Isopropyl Titanium Triisostearate, Alumina, Polyhydroxystearic
Acid, Potassium Sorbate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499)
Mattifying Mineral Foundation - SPF-20
Active Ingredients: Zinc Oxide-7% & Titanium Dioxide-2.4%
Ingredients: C11-13 Alkane/Cycloalkane, Cyclopentasiloxane, Water, Aluminum Starch Octenylsuccinate, Styrene/Acrylates Copolymer,
Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer,
Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Cetyl Dimethicone, Cetyl PEG/PPG-18/18 Dimethicone, Panthenol, Magnesium Sulfate,
Phenoxyethanol, Hydrated Silica, Triethoxycaprylylsilane, Silica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, and CI 77499)
We omit all oils, plants extracts, fragrances, artificial dyes, animal derivatives, carmine, mica, talc, or bismuth oxychloride and
gluten.
All of our foundations have passed certified independent lab tests on 25-50 people for SPF, Broad Spectrum Protection from UVA
and UVB, skin sensitivity & photo toxicity by the AMA Labs in New York. The Mattifying Mineral Foundation has, in addition,
passed a water resistance test that shows that they can maintain an SPF 20 after 80 minutes of underwater exposure.
Page 11
Overcoming Objections, a.k.a. Selling Opportunities
The following objections can be turned into sales opportunities.
•
Opportunity: “I don’t wear makeup” – your response: “You don’t wear
makeup because it takes too much time? Feels heavy? This product can be
applied in seconds with our fast application sponge and it feels virtually
weightless while it protects you from further sun damage and makes you look
younger instantly, but you won’t believe me until you try it- Here let me
show you on the back of your hand!”
•
Opportunity: “I don’t need anything but my sunscreen” – your response:
“Did you know all Illuminaré foundations are sunscreen SPF 20? That is good
especially if it has titanium and zinc oxide in it which is what our sunscreen
makeup is made of, but if it doesn’t have those minerals in it as “active
ingredients” did you know that you are still getting massive amounts of UVA
radiation everyday which leads to the breakdown of your skin’s collagen and
leads to wrinkling and possibly skin cancer? Look at the ingredients in
Illuminaré; every single product is made with these two minerals. In addition,
it makes you look fantastic too!”
•
Opportunity: “I don’t wear makeup because it breaks me out”- your
response:” I understand your concern about breaking out. Fortunately, all of
Illuminaré cosmetics are made with the gentlest non –sensitizing ingredients
and are recommended by all Dermatologists. The creamy liquid formulas
merely sit atop the skin. Breakouts are caused by an accumulation of dead
skin cells and bacteria inside the pores, so a good cleansing and disinfecting
product is the key to clear skin, yet breakouts are often blamed on makeup
products. Illuminaré is sold in many acne skin care clinics because of its noncomedogenic and non-sensitizing ingredients. It also contains Zinc Oxide,
which is calming agent excellent for inflamed skin. However, no skin care
regime is going to keep your skin beautiful for long if it does not involve
protection from UVA, so here let me show you how Illuminaré formulas feel
and how they protect as well as beautify on contact.
•
Opportunity: “Well, I’m using _________ brand and have been happy
with it for years. I don’t see the need to switch.” –your response:” I totally
understand that it takes a long time to find a good makeup and that you are
a loyal fan when you find one, however, new technology has allowed
Illuminaré to formulate a multi-purpose makeup line that has been fast
becoming the favorite of many women like you who were once sworn to using
_______ as you are now. (Ask her if her foundation does all the things that
Illuminaré does?). All it takes for you to become convinced is to give it a try
and it only takes a second, here let me show you on your jaw line.” (Once
she sees the difference, it is an instant sell.)
•
Opportunity: “I’m in between shades and don’t want to have to mix, I
think I’ll wait until you create more colors.”- Your response:” I understand
that mixing two colors is not the most convenient thing to do, and the
company is working towards the goal of expanding the line. However, we
Page 12
August 13, 2012
cannot give you an exact time when that may be and waiting until then
deprives you of the beauty and sun protection benefits you can have right
now. In addition, look how fast you can combine two drops on this fast
application sponge to make your own “custom color”! Just a few seconds and
it’s done!” Let me show you a little makeup artist secret that is used on top
stars to get an instant lift to the face!” Use the lighter up on top of the
cheekbones and down the center of the face and see the effect!”
•
Opportunity: “This makeup feels thick to me, I like a more sheer
feeling” –your response: At first some people may think that the formulas are
too thick but when they learn the correct way to apply them they are
amazed at how very little they need to use, here let me show you using our
fast application sponge. If we put some moisturizer on first, it will help the
foundation blend on easily.
•
Opportunity: “I’m in a hurry and don’t have time. I hear what you’ve
been saying, I’ll come by another time”-your response:” I know what you
mean, there doesn’t seem to be enough hours in the day anymore! Ask them
to take home a brochure. That way you will be able to read about the
product at home.” (This is the last resort.)
Page 13
The Art of the “Add-on Sale”
An “Add-on Sale” is when you suggest another item to the customer in addition
to the items requested. Many times staff simply take orders and ask, “Is there
anything else I can get for you today” to often hear, “no thanks” as the reply.
She did not ask the customer an “open-ended” question.
This is a mistake. When you have a customer who is willing to purchase an item,
why not suggest another? They may not be aware of the other items, they may
have forgotten about them or they may not be aware of there special benefits
and what that means to them. All it takes is a suggestion.
Some of the best sales people start out with a customer requesting only one
item and end up selling over five or more! Nevertheless, the key is to Suggest
and Not Push. Customers know if they are being pushed into buying products
they feel they do not need. Therefore, the first thing to do is to establish the
need, then fill it. If after you suggest an item they still insist, they do not need
it or want it. Stop! You will risk damaging their trust in you to look after their
needs and to be respectful of their wishes.
Some of the best suggestions begin with a question. Here are some ways to begin
learning the art of the Add-on Sale.
•
May I ask what you are using to apply the foundation with (fingers/latex
sponge)? I think that our fast application sponge would not only make
application faster and more natural looking but to sterilize it all you have to
do is throw it in the washing machine and it is clean! (Unlike using the rubber
cosmetic sponges or your fingers) May I suggest that you get one today with
your foundation?” (You can also use the Add-on sale here and show them the
foundation brush, eye color/concealer or eyeliner/ brow brush.)
•
May I ask if you sometimes need a little more coverage? Well, even though
you have purchased a tube of Moisturizing or Mattifying, some people find
that having a tube of the same color in the Concealing formula is great for
those days when you need a little more cover up. It is also a great for hiding
under eye circles, blemishes, redness and it makes an excellent eye color
base as well, May I add this to your order today?”
These are only some of the ways you can increase sales through Add-on selling
techniques. It is merely making your clients aware of the other choices they
have and reminding them. We are only here to make sure they get the fullest
benefits from Illuminaré Cosmetics and you are whom they rely on for this!
Professional sales people will always keep the customer’s interest and her needs
in mind for the future. Building her trust in you is important. It is better to
suggest than to push so that you remain in her trust. It is also better to suggest
than to merely take orders, otherwise you are not fully helping her to know what
other great products she may be missing out on!
Page 14
August 13, 2012
Foundation Formula Selection:
Quick Reference
Moisturizing Mineral Foundation SPF 20:
• Normal to dry skin types
• Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide
• Dewy, natural finish
• Moisturizing (Glycerin)
• Sheer to moderate coverage
• Can be used following laser treatments, plastic surgery, microdermabrasion, etc.
Concealing Mineral Foundation SPF 20:
• Normal to Combination skin types
• Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide
• Semi-matte finish
• Medium to full coverage
• May be used as a foundation or as a concealer
• Excellent for covering broken capillaries, Rosacea, dark under
eye circles, and is great for covering post surgical bruising
• Makes a great eye color base
Mattifying Mineral Foundation SPF 20:
• Normal to Oily skin types
• Broad spectrum UVA/UVB: Zinc Oxide & Titanium Dioxide
• Oil-absorbing matte finish
• Medium to full coverage
• Non transferable, won’t rub off on clothing
• For drier skin types that desire an all day or matte foundation
apply an oil-free moisturizer underneath
Page 15
Frequently Asked Questions
1.
How do I know what color to pick?
We suggest buying a trial pack of the three formulas in three of the middle shades if you are
not sure what to get. We offer five shades in the full size tubes. Try matching your face to
the color of your neck and chest area, for a more “natural” look. If you feel you may be “in
between” shades, you can combine two colors and create a custom match or use a lighter
shade to highlight or a darker shade as a bronzer!
2.
What formula would be best for me?
Everyone’s skin changes from day to day and can be dry, normal or oily depending on a
number of factors. If you tend to have dry skin or live in a very dry climate, choose
Moisturizing Formula. If you have normal, combination, or problem-prone skin, choose the
Concealing formula. If you live in a humid climate, desire an all day foundation, or have very
oily skin, choose the Mattifying formula. It absorbs excess oils and it is also non-transferable,
so it does not rub off!
3.
Is there sun protection in all of your cosmetics?
All of our products contain both micro-fine titanium dioxide and micro-fine zinc oxide
“active ingredients”. These are recommended by Dermatologists and Plastic Surgeons as
being the two of the best broad spectrum non - chemical sunscreen ingredients available.
They stay at the same protection factor all day. All of our products have been formally
tested for both UVA and UVB and have an SPF rating of SPF 20 for foundations. The makeup
is formally labeled Broad Spectrum.
4.
Are your products non-comedogenic and hypo-allergenic?
We don’t label our products as such because the terms are not recognized by the FDA as
having any value. Yet, all of our ingredients were selected to be non-sensitizing and gentle
enough to be used even after laser resurfacing. Our line is carried in many acne skincare
clinics for its outstanding ingredients as well.
5.
I cannot use products that contain salicylate or plant extracts. Does your
makeup have these ingredients?
No. We made them without any salicylate or plant extracts, so they are perfect for those of
you who need salicylate free products and for those with sensitive skin or allergies like
fibromyalgia.
6.
Does it contain Gluten? Parabens? Nano- Particles? Do you test on
animals?
We never test on animals or use any of the above ingredients.
7.
Can you tell me what the ingredients are?
They are printed on every product box and available on our website.
8.
What if I fall asleep with the products on will that harm my skin?
All the products are so gentle and safe you can sleep in them.
9.
How do I care for my brushes and sponges?
Make sure to always clean your sponge or brushes with soap and water after use to keep
them fresh for the next use. Our nylon foundation and concealer brushes can be cleaned
with soap and water. Make sure only the bristles (and not the handle) are exposed to water.
The Fast Application Sponge is machine washable and will not break down.
10.
Can I use treatment products underneath the foundations?
Yes. It is perfectly fine to use Retin-A, glycolic acid, vitamin C serums and other treatments
under our foundations because our formulas will not cause any interference with their
effectiveness.
Page 16
August 13, 2012
11.
Do I need to reapply the makeup to keep the SPF the same during the
day?
No, unlike cosmetics that use chemical sunscreen ingredients that break down and degrade
in effectiveness during the day, you don’t need to reapply our product to keep the same SPF
or same level of UVA protection. Our non-chemical sunscreen minerals stay the same all day
long as long as they are on the skin.
12.
Is this makeup good to use following micro-dermabrasion or Laser
Resurfacing treatments?
You can wear the Moisturizing Formula or the Concealing Formula immediately following any
micro-dermabrasion treatment to decrease inflammation and to cover any redness. You must
have your Dermatologist approve of when to begin using any makeup after your skin has
healed following laser resurfacing.
13.
What if I have dry skin but want the matte finish of the Mattifying
formula?
If you have dry skin but still want the finish of your skin to look matte, you can still use the
oil-absorbing Ultimate formula provided you use a good moisturizer underneath and use the
Concealing formula underneath the eye and on eye lid area.
14.
Do you use any animal or insect derived coloring agents?
No we do not use any animal or even insect derived ingredients or coloring agents like
Carmine which is crushed shells of certain cactus dwelling beetles.
15.
What cleanser should I use?
Any good foaming cleanser will remove the makeup. Dermatologist recommended products
and Dove, Basis or Neutrogena cleansing bars work well too. The Mattifying Mineral
foundation and the eye colors are more difficult to remove. You may use a silicone based
cleanser or use a washcloth in conjunction with your current face wash.
16.
Will your foundation change colors on me during the day?
Our foundation colors are made of pure intense pigments (iron oxides). We don’t use
artificial dyes or carmine to color any of our foundations or blushes.
17.
Will I need to touch up with powders?
There is no need to touch up unless you briskly wipe your skin with a cloth or rub hard and
remove some of the product from the skin. The Moisturizing Formula and the Concealing
Formula formulas will stay on if you don’t rub them off, but the Mattifying formula will not
move, budge or come off even if you rub it with a towel all day until you use a cleanser to
remove it. Translucent powder can be used over the Moisturizing Formula and the Concealing
Formula if desired, but the Mattifying formula is so ultra-matte that powder isn’t needed at
all.
Page 17