Download SUBTEXT Essay Assignment

SUBTEXT
Essay
Assignment
2
Essay Assignment
(1) ASSIGNMENT:
o Draft a 2-3-page essay on the subtext of one
of the following:
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a television program (show or news)
commercial
film (perhaps too long for this project)
advertisement
or music video
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Essay Assignment
(1) ASSIGNMENT:
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This activity is based on the exercise in your
textbook.
Consult Chapter 3, particularly the section
entitled “The Psychology of Argument,” which
begins on page 178.
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Essay Assignment
(2) SOURCES:
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While most students use YOUTUBE.COM for
this assignment, you may also follow the links
below:
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ADVERTISEMENTS ONLINE
AD* ACCESS (Duke University)
ALL POLITICAL ADS
PHILIP MORRIS ADVERTISING
LIBRARY of CONGRESS—ADVERTISING
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Essay Assignment
(3) WORKS CITED page:
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On your Works Cited page, draft a proper MLA
citation for your sources
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Author, Title, Source, Dates
The complete URL (Web address)
 Your Small Group-mates need to be able to locate your
source.
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No other research is required
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this is strictly your insight
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Essay Assignment
(4) DESCRIPTION:
o Since you cannot bring copies of your
advertisements to show to the class,
o you must describe your subjects in detail
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vivid description
detailed summary and explanation
In the Introduction
Or in the second paragraph
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NO more than a single paragraph
since the focus of your paper is the SUBTEXT
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Essay Assignment
(5) FIND the SUBTEXT:
o See the “process” below.
o This is the FOCUS of your paper.
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Hence, it should make up the bulk of the
paper
o Do not be afraid to “go too far.”
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Essay Assignment
(6) Submit to the instructor
o a typed document
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2-3 pages in length
in essay format
that details the SUBTEXT (plural) in your
source
and include a Works Cited page
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Essay Assignment
(6) Submit to the instructor
o a typed document
1.
2.
3.
4.
5.
6.
Headers and Title
Introduction
Description paragraph
Subtexts (1 per paragraph)
Conclusion
Works Cited page