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APPENDIX SOURCES Appendix Alliance for the Arts (Catherine Lanier), “Who Pays for the Arts? Income for the Nonprofit Cultural Industry in New York City,” New York, 2001. Alliance of Resident Theatres/New York, “Economic Impact Study of New York City’s Not-for-Profit Theatres,” New York, 2000. Alliance of Resident Theatres/New York (Dore Abrams), “The Health of the Theatre Community: A Fiscal Analysis,” New York, 2001. Alliance of Resident Theatres/New York, “New York City’s Not-for-Profit Theatres in the Post–September 11th Era: Challenges and Opportunities,” New York, 2001. Audience Research & Analysis (George Wachtel, Marian Lefkin), “The Audience for New York Theatre: A Profile of the Broadway and OffBroadway 1997 Theatre Season,” New York, 1998. Prepared for the Theatre Development Fund and the League of American Theatres and Producers. League of American Theatres and Producers and Alliance for the Arts (Karen Hauser, Catherine Lanier), “Broadway’s Economic Contribution to New York City 1999,” New York, 2000. League of American Theatres and Producers (Karen Hauser), “The Broadway Industry After Sept. 11: Changes in the Composition of the Audience,” New York, 2001. League of American Theatres and Producers (Karen Hauser), “Who Goes to Broadway? The Demographics of the Audience, 2000-2001 Season,” New York, 2002. New York Foundation for the Arts (Kinshasha Holman Conwill), “Culture Counts: Strategies for a More Vibrant Cultural Life for New York City,” New York, 2001. Prepared for the Cultural Blueprint for New York City. RAND (Kevin McCarthy, Arthur Brooks, Julia Lowell, Laura Zakaras), “The Performing Arts in a New Era,” Santa Monica, Calif., 2001. Theatre Communications Group (Zannie Giraud Voss, Glenn Voss), “Theatre Facts 2000,” New York, 2001. Center for an Urban Future (Neil Kleiman, Suri Duitch), “Going on with the Show: Arts & Culture in New York City After September 11,” New York, 2001. INSIGHTS FROM THE CONFERENCE INSIGHTS FROM THE CONFERENCE “What we do—although we’re all feeling very put-upon right now—is something people want. You cannot refute the law of supply and demand. What we do is fun. It’s entertaining. Sometimes it’s high art, sometimes it’s pratfalls, but what we’ve got is what people want. We seem to forget that. We feel like it’s something we’ve got to shove on the public. I think if we said more often to people, ‘The train’s leaving the station. If you want to have a good time, get on the train,’ then we’d be a lot more successful.” - Patricia McLaughlin, president, Beacon Artists Agency 88 Wonderful Town INDUSTRY RESOURCES New York City Department of Cultural Affairs 330 W. 42nd St., 14th Floor New York, NY 10036 Contact: Kathleen Hughes Phone: 212-643-7770 Fax: 212-643-7781 Web site: www.ci.nyc.ny.us/html/dcla/home.html E-mail: [email protected] New York State Council on the Arts 915 Broadway New York, NY 10010 Contact: Robert Zukerman Phone: 212-387-7070 Fax: 212-387-7167 E-mail: [email protected] TRADE AND ADVOCACY ORGANIZATIONS Actors’ Fund of America (service group for creative professionals) 729 Seventh Ave., 10th Floor New York, NY 10019 Phone: 212-221-7300 Fax: 212-764-0238 Alliance for the Arts (arts research and advocacy) 330 W. 42nd St., #1701 New York, NY 10036 Phone: 212-947-6340 Fax: 212-947-6416 Web site: www.allianceforarts.org E-mail: [email protected] Alliance of Resident Theatres/New York (trade and advocacy for nonprofit theaters) 575 Eighth Ave., Suite 17 South New York, NY 10018 Phone: 212-244-6667 Fax: 212-714-1918 DowntownNYC (advocacy for downtown theaters) Contact: Scott Morfee Phone: 212-691-1555 Web site: www.downtownnyc.info E-mail: [email protected] Appendix PUBLIC AGENCIES National Endowment for the Arts 1100 Pennsylvania Ave. NW Washington, DC 20506 Phone: 202-682-5428 Fax: 202-682-5512 Web site: www.nea.gov E-mail: [email protected] Web site: www.offbroadwayonline.com E-mail: [email protected] Drama League (artist advocacy) 165 W. 46th St., Suite 601 New York, NY 10037 Phone: 212-302-2100 Fax: 212-304-2254 Web site: www.dramaleague.org E-mail: [email protected] Dramatists Guild (trade group for playwrights, composers and lyricists) 1501 Broadway, Suite 701 New York, NY 10036 Phone: 212-398-9366 Fax: 212-944-0420 Web site: www.dramaguild.com E-mail: [email protected] Dramatists Play Service (script publisher and licenser) 440 Park Ave. South New York, NY 10016 Phone: 212-683-8960 Fax: 212-213-1539 Web site: www.dramatists.com E-mail: [email protected] High 5 Tickets to the Arts (discount tickets for teens) 1 E. 53rd St., 5th Floor New York, NY 10022 Phone: 212-750-0555 x200 Fax: 212-750-5859 Web site: www.high5tix.com E-mail: [email protected] League of American Theatres and Producers, Inc. (trade group for commercial theaters) 226 W. 47th Street New York, NY 10036 Phone: 212-764-1122 Fax: 212-719-4389 Web site: www.livebroadway.com E-mail: [email protected] 89 National Arts Journalism Program Appendix League of Off-Broadway Theatres and Producers, Inc. (trade group for nonprofit theaters) Contact: Terry Byrne (secretary) c/o Westside Theatre 407 W. 43rd St. New York, NY 10036 Phone: 212-315-2302 LABOR ORGANIZATIONS Actors’ Equity Association 165 W. 46th St. New York, NY 10036 Phone: 212-869-8530 Fax: 212-719-9815 Web site: www.actorsequity.org E-mail [email protected] League of Resident Theatres (trade group for theaters) 1501 Broadway, Suite 2401 New York, NY 10036-5503 Phone: 212-944-1501, x19 Fax: 212-768-0785 Web site: www.lort.org E-mail: [email protected] Associated Federation of Musicians of Greater New York, Local 802 322 W. 48th St. New York, NY 10036 Theater contact: Bill Dennison Phone: 212-245-4802 Fax: 212-245-6255 Web site: www.local802afm.org E-mail: [email protected] New York Foundation for the Arts (grantmaking) 155 Avenue of the Americas, 14th Floor New York, NY 10013-1507 Phone: 212-366-1507 Fax: 212-366-1778 Web: www.nyfa.org E-mail: [email protected] Theatre Communications Group (national service group for nonprofit theater) 355 Lexington Ave. New York, NY, 10017 Phone: 212-697-5230 Fax: 212-983-4847 Web site: www.tcg.org E-mail: [email protected] Theatre Development Fund (audience development, advocacy and discount tickets) 1501 Broadway, 21st Floor New York, NY 10036 Phone: 212-768-1818 Web site: www.tdf.org E-mail: [email protected] 90 Wonderful Town International Association of Theatrical Stage Employees 1430 Broadway, 20th Floor New York, NY 10018 Phone: 212-730-1770 Fax: 212-921-7699 Web site: www.iatse.org Society of Stage Directors and Choreographers 1501 Broadway, Suite 1701 New York, NY 10036-5653 Phone: 212-391-1070 Fax: 212-302-6195 Web site: www.ssdc.org E-mail: [email protected] WEB SITES Aislesay.com (reviews) Backstage.com (industry news, reviews) Broadway.com (Broadway-related news, features, reviews, merchandise, ticket sales) Curtainup.com (reviews, features, listings) Nytheatre-wire.com (news, reviews, features) Offoffoff.com (reviews, features, listings) Oobr.com (off-off-Broadway reviews, listings) Playbill.com (news, listings, merchandise) Theatermania.com (news, reviews, features, listings) ACKNOWLEDGMENTS Appendix More than a year in the making, this report would not be possible without the contributions of many NAJP staff members, fellowship alumni and affiliates. Michael Janeway and András Szántó initiated and oversaw the conference and the report, and an advisory group of Columbia scholars led by Evangeline Morphos and including Arnold Aronson, Casey Nelson Blake and Ester Fuchs helped further refine the details of its planning. Vicky Abrash managed the conference itself with aplomb. Christopher Hawthorne (a 1999 NAJP fellow) and Jeremy Simon were instrumental in the editing and development of the report, as well as the planning of the conference. Adam Langer (a 2001 NAJP fellow), Tony Brown (a 1995 NAJP fellow) and theater professor Michael Paller each authored significant portions of it. Peggy Chapman created the report’s design as well as all conferencerelated printed materials. Rebecca McKenna and Aileen Torres provided consistent and valuable support. We are indebted to the many in the theater and research communities who have contributed their time and expertise. It is difficult to find reliable data about the theater industry, but the following people in particular guided us in fruitful directions: Randall Bourscheidt, Kinshasha Holman Conwill, Suri Duitch, Karen Hauser, Kevin McCarthy, Virginia Louloudes, Robert Marx and George Wachtel. The names of conference moderators and speakers, whose input was invaluable to the conference and the report, are listed on the next page, as are full citations of the data sources and studies cited in this report. Lastly, we thank our co-presenters and sponsors, without whom Wonderful Town would be languishing in previews: The Pew Charitable Trusts; The Fan Fox and Leslie R. Samuels Foundation; Columbia University’s School of the Arts and School of Journalism; and the university’s Office of the Vice Provost. ■ 91 National Arts Journalism Program THE WONDERFUL TOWN CONFERENCE ATTENDEES Appendix SPEAKERS, MODERATORS, PANELISTS Charles Bagli, Real Estate Reporter, The New York Times Laurie Beckelman, Deputy Director for Special Projects, Guggenheim Museum Jed Bernstein, President, League of American Theatres and Producers Chris Boneau, Co-Founder and Principal, Boneau/Bryan-Brown Randall Bourscheidt, President, Alliance for the Arts John Breglio, Lawyer, Paul, Weiss, Rifkind, Wharton and Garrison John Callaway, Television Host, WTTW, Chicago Schuyler Chapin, Commissioner, NYC Dept. of Cultural Affairs Susan Chin, Assistant Commissioner, Capital Projects, NYC Dept. of Cultural Affairs John Darnton, Culture Editor, The New York Times Frank Deford, Author and Sports Commentator Suri Duitch, Research Fellow, Center for an Urban Future Alan Eisenberg, President, Actors’ Equity Association Jeff Folmsbee, Producer, EGG the art show, PBS Marian Godfrey, Director, Culture Program, The Pew Charitable Trusts Barry Grove, Executive Producer, Manhattan Theatre Club Barbara Hauptman, Executive Director, Society of Stage Directors and Choreographers Karen Hauser, Research Manager, League of American Theatres and Producers Christopher Hawthorne, Freelance Writer, National Arts Journalism Program alumnus Kathleen Hughes, Deputy Commissioner of Cultural Affairs, NYC Dept. of Cultural Affairs Michael Janeway, Director, National Arts Journalism Program Margo Jefferson, Critic, The New York Times Julia C. Levy, Executive Director, External Affairs, Roundabout Theatre Company Harvey Lichtenstein, Chairman, BAM Local Development Corp. Virginia Louloudes, Executive Director, Alliance of Resident Theatres/NY Robert Marx, Vice President, Fan Fox & Leslie R. Samuels Foundation Elizabeth McCann, Producer Kevin McCarthy, Senior Social Scientist, RAND Evangeline Morphos, Producer and Professor, School of the Arts, Columbia University Frank Pugliese, Professor and Playwright, School of the Arts, Columbia University Theresa Rebeck, Playwright Fran Reiter, Former Deputy Mayor, Economic Development, City of New York Michael Riedel, Theater Reporter, New York Post Gerald Schoenfeld, Chairman, Shubert Organization Fisher Stevens, Partner and Creative Director, GreeneStreet Films András Szántó, Deputy Director, National Arts Journalism Program Leslie Urdang, Co-Founder and Producing Director, New York Stage and Film, Universal Studios Robert Viagas, Managing Editor, Broadway Online Jack Viertel, Creative Director, Jujamcyn Theaters George Wachtel, President, Audience Research & Analysis Bruce Weber, Theater Critic, The New York Times Linda Winer, Chief Drama Critic, Newsday Paul Wolf, Principal, Denham Wolf Real Estate Services, Inc. ATTENDEES Thomas Adkins, Student, School of the Arts, Columbia University Carolyn Albert, Theater Critic, Theatre Reviews Ltd. Christopher Allen, Student, Columbia University Anna M. Alves, Program Associate, The Ford Foundation Chen Am, Librarian, East Asian Library, Columbia University Paul Ames, Social Policy Magazine Stephanie Ansin, Co-Artistic Director, Stari Repertory Theatre 92 Wonderful Town Appendix Tomoko Aono, Student, Graduate Center, City University of New York Beverly Baker, Student, School of the Arts, Columbia University Horace A. Banbury, Arts Reporter, The Jamaica Weekly Gleaner Jonathan Bank, Artistic Director, Mint Theatre Company Meghan Beals, Management Assistant, Pearl Theatre Company Ruth Bereson, Associate Director, Program in Arts Administration, Teachers College Rick Berg, Senior Business Representative, Actors’ Equity Association Theodore Berger, Executive Director, New York Foundation for the Arts Trudi Biggs, Executive Director, National Alliance for Musical Theatre Ira J. Bilowit, Freelance Writer/Contributing Editor, Backstage Laura Bleiberg, Mid-career Fellow, National Arts Journalism Program Larry Blumenfeld, Mid-career Fellow, National Arts Journalism Program Adusah Boakye, Artistic Director, Africa Arts Theatre Company Christine Bodansky, Desktop Publisher, Proofreader, Columbia University Printing Services Colette Boudreau, Student, School of the Arts, Columbia University Clemence Boulouque, Student, Columbia University Tara Bracco, Development Assistant, Women’s Project & Productions Elizabeth Bradley, Student, Columbia University Timothy Braun, Student, School of the Arts, Columbia University Tony Brown, Theater Critic, Cleveland Plain Dealer, and NAJP alumnus Laura Butchy, Writer, Columbia University Jeanne Carstensen, Mid-career Fellow, National Arts Journalism Program Carrie Casselman, Student, School of the Arts, Columbia University Tisa Chang, Artistic Producing Director, Pan-Asian Repertory Theatre Hsiao-wei Chien, Student, Columbia University Aline Chutmajian, ARA Ada Ciniglio, Executive Director, High 5 Tickets to the Arts Tony Converse, President, Papageno Productions Joanne Cossa, Executive Vice President, Symphony Space I. Noemi Martinez Cress, Student, School of the Arts, Columbia University Melanie Cristol, Student, Columbia University Patricia Cruz, Executive Director, Aaron Davis Hall Joseph Curro, Vice President, Little Gem Productions Penelope Dannenberg, Director of Arts Programs, New York Foundation for the Arts Rebeca Davila, Student, Program in Arts Administration, Teachers College Judith Daykin, President and Executive Director, City Center Cees De Bever, Director for Performing Arts, Consulate General of the Netherlands Cecilia De La Macorra, Student, School of the Arts, Columbia University Jennifer de Poyen, Mid-career Fellow, National Arts Journalism Program Dani DeMars, Student, School of the Arts, Columbia University Beth Dembrow, Student, School of the Arts, Columbia University William Dennison, Assistant to the President, American Federation of Musicians, Local 802 Jose Diaz-Briseno, Student, School of Journalism, Columbia University Marie Diven-Stelluti, Special Adviser, Policy and Communications, City of New York Elias El-Hage, Student, School of the Arts, Columbia University Arlene Epstein, Arts and Leisure Critic, Nassau Herald, Herald Community Papers Sylvie Fan, Communications Director, Pan-Asian Repertory Theatre Chad Fasca, Editor and Vice President, Actorsupdate Inc. Gayle Feldman, Research Fellow, National Arts Journalism Program Bruce Ferguson, Dean, School of the Arts, Columbia University Stephen Ferguson, Director of Development, Brooklyn Center for the Performing Arts Tom Ferrerter, Artistic Director, Stageplays Theatre Company Stephen Fife, Playwright Joan D. Firestone, Director of Economic Development, City of New York, Comptroller’s Office Carol Fishman, Managing Director, Second Stage Theatre Leonard Fleischer, Director, Program Development, CUNY-TV 93 National Arts Journalism Program Appendix Damian Fowler, Arts Reporter, British Broadcasting Corporation Katherine Freedman, Associate Director of Operations, The New 42nd Street Jamee Freedus, Student, School of the Arts, Columbia University Lisa Frigand, Program Manager, Economic Development, Con Edison Phyllis Garland, Professor, School of Journalism, Columbia University Randy Gener, Theater Critic, broadwayonline.com David R. Gerson, Student, School of the Arts, Columbia University Christine Giancatarino, Student, School of the Arts, Columbia University Julia Glesner, Kulturmanagement.net Jack L. Goldstein, Consultant, Flackjacket Edward Gomez, Research Fellow, National Arts Journalism Program Paula Goodman, Manager of Recruitment, Human Resources, Columbia University Emma Griffin, Artistic Director, Salt Theater Company Greg Harris, Student, Columbia Business School Linda Healy, Onstage Magazine Darcy Hector, Program Officer, Robert Sterling Clark Foundation Nina Hein, Student, School of the Arts, Columbia University Larry Henry, Director of Development, New York Theatre Workshop Jan Herman, Theater Critic, Senior Editor/Producer, MSNBC.com and NAJP alumnus Joe Hill, Consultant, AEA Consulting Robert Hofler, Theater Critic, Variety Zalina Hoosein, Senior Business Representative, Actors’ Equity Association Joseph Horowitz, Alumnus, National Arts Journalism Program Martha Hostetter, Affiliated Writer, American Theatre Magazine Robert Hughes, Reporter, Wall Street Journal Debbie Humphreys, Co-Chair, 2002 NYC Conclave, Theatre Historical Society of America Oliver Inteeworn, Student, Program in Arts Administration, Teachers College Leonard Jacobs, Reporter, Backstage Barbara Janowitz Frederica Jarcho, Program Director, The Greenwall Foundation Jenny Jau, Managing Director, Second Generation Joan Jeffri, Director, Program in Arts Administration, Teachers College Sacha Jenkins, Mid-career Fellow, National Arts Journalism Program Elizabeth L. Jones, Producing Director, Page Seventy-Three Productions Patricia Jones, Executive Director, Sirius Thinking Education Foundation Don Jordan, Artistic Director, Pilot House, The Theater Company Jo Kadlecek, Reporter, The Record (Columbia) Scott Karpf, Student, School of the Arts, Columbia University Carolyn Keleman, Arts Critic/Dance, Patuxent Publishing Maryellen Kernaghan, Director Roster & International Arts Network, Arts4All Ltd. Megan Kew, Student, School of the Arts, Columbia University Elysabeth Kleinhans, President, Animated Theatreworks Dan Kleinman, Chair, Film Dept., School of the Arts Mark Klimko, Managing Director, Little Gem Productions Marina Kotzamani, Assistant Professor, Classics Dept., Columbia University Adam Langer, Senior Editor, Book Magazine, and NAJP alumnus Denver Latimer, Communications Director, High 5 Tickets to the Arts Roy L’Dere, President, ARTGroup Wendy Leibowitz, Journalist Luke Leonard, Director, Throckton Fine Art Patricio Lerzundi, Professor, Lehman College, City University of New York Jeanne Lieberman, Freelance Writer, Drama Desk, Outer Critics, Times-Beacon Papers, Theaterscene.net Barbara Lorber, Vice President, NYC & Company David Lotz, Director of Communications, Actors’ Equity Association Miranda Lundskaer-Nielsen, Student, Columbia University Heather MacDonald, Student, Columbia University 94 Wonderful Town Appendix Jeni Mahoney, Associate Director, Mint Theater Company Yamel Mahuad, Student, Columbia University David Maltby, Student, Columbia Business School Elizabeth Manus, Freelance Journalist Kristin Martin, Executive Director, HERE Kerry McCarthy, Consultant Larry McGill, Director of Research & Planning, Cultural Policy & the Arts National Data Archive, Princeton University Patricia McLaughlin, President, Beacon Artists Agency Stacey McMath, Student, School of the Arts, Columbia University Tanya Melich, President, Political Issues Mgmt. Shara V. Mendelson, President, SVM Corporate Marketing LLC Christine Millen, Board Member, Signature Theatre Adam Miller, Student, School of the Arts, Columbia University Jennie Miller, Development Officer, New York Foundation for the Arts Karina Miller, Student, School of the Arts, Columbia University Leo Modrcin, Principal, Leo Modrcin Architecture Lynn Moffat, Managing Director, New York Theatre Workshop Diane Morrison, Executive Director, Laura Pels Foundation Olga Louiza Mortimer, Teachers College Sarah Murray, Reporter, Financial Times Larry Myers, Associate Professor, St. John’s University Victor Navasky, Publisher, The Nation, and Professor, School of Journalism, Columbia University Nathaniel G. Nesmith, Student, Columbia University Nina da Vinci Nichols, Literary Manager, Pulse Ensemble; Professor, Rutgers University Dave O’Brien, Production Associate, Step Lively Productions Jim O’Quinn, Editor in Chief, American Theatre Magazine Jessica Painter, Student, School of the Arts, Columbia University Mary Jo Palumbo, Mid-career Fellow, National Arts Journalism Program Victor Pappas, Associate Chair, Graduate Acting Program, Tisch School of the Arts Christian Parker, Adjunct Asst. Professor, School of the Arts, Columbia University Meg Partridge, Student, Columbia University Thomas Pearson, Asst. Managing Director, New York Theatre Workshop Alexandra Peers, Arts Editor, Wall Street Journal Naomi Person, Producer, Fresh Air, and NAJP alumna Robin Pogrebin, Theater Reporter, The New York Times Lisa Post, Senior Vice President, The New 42nd Street June Poster, Managing Director, Brooklyn Information and Culture Sujatha Raman, Student, School of the Arts, Columbia University Kerry Reid, Freelance Writer, Chicago Reader Joseph Ricciutti, Student, School of the Arts, Columbia University Luke Rittner, Chairman, London School of Music & Dramatic Art Voza Rivers, Executive Producer, New Heritage Theatre Group Michael Robertson, Membership Director, National Alliance for Musical Theatre Barbara C. Romer, McKinsey & Company Bruce Rose, NYC Department of City Planning Nicholas Sala, Company Manager, Inside Broadway Sandy Sawotka, Director of Communications, Brooklyn Academy of Music Robyn Schwartz, Reporter, Columbia Spectator John Sefakis, Associate Producer, MetroArts/Thirteen Michelle Shafer, Student, School of the Arts, Columbia University Brian Shapiro, CultureWorks Joan Shigekawa, Associate Director, Rockefeller Foundation Shim Bo-Seon Shim, Department of Sociology, Columbia University Michele Siegel, Assistant Producer, Studio 360 Beverly Solochek, Assistant to the President, Fashion Institute of Technology 95 National Arts Journalism Program Appendix Miriam Souccar, Crain’s New York Business Diane Stiles, Managing Director, Castillo Theatre Sally Strachan, President, Board of Trustees, Signature Theatre Patricia Taylor, Managing Director, Women’s Project & Productions Ramona Thomasius, Student, Columbia University Garland Lee Thompson, Founder/Executive Director, Frank Silvera Writers Workshop Rachel Tivan, Student, School of Law, Columbia University Karen Smith Uastoka, Student, School of the Arts, Columbia University Blanca N. Vasquez, Presenting Program Manager, Jamaica Center for Arts & Learning Carol Waaser, Eastern Regional Director, Actors’ Equity Association M. Burke Walker, Director, Belle Sauvage David Warner, Mid-career Fellow, National Arts Journalism Program Jeanne Wikler, General Director for Cultural Affairs, Consulate General of the Netherlands Scott Wilcox, Assistant Company Manager, 42nd Street/Dodger Theatricals Robert Windeler, Writer Ben Winters, Associate Editor, Theatermania Janet Wolff, Associate Dean for Academic Affairs, School of the Arts, Columbia University Lorenz Wolffers, Aufbau Roger Wood, STG6 Peggy Wreen, Managing Director, Symphony Space Celia Wren, Managing Editor, American Theatre Magazine Welly Yang, Artistic Director, Second Generation Joseph Wesley Zeigler, Zeigler & Associates Scott Zeigler, Chief Executive Officer, SFX Theatrical Group, Inc. Robert Zukerman, Theatre Program Director, New York State Council on the Arts 96 Wonderful Town