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PAGE
REFERENCE
QUERY
7_Research_potential/int
ro.html
The second objective of the research is to better
understand how your company and its
marketing mix will best fit in with the foreign
marketplace and meet customer needs. This we
referred to as marketing research which you will
conduct using desk research and in-market
research.
To better understand how your company and its
marketing mix will best meet the needs of the
customer within the foreign marketplace - done
using desk research and in-market research. To
this end, you may need to undertake both desk
and in-market research, as well as secondary
and primary research (we discuss the later on in
this section).
export marketing strategy. The gathering of
marketing information is an important step in the
research process which we discuss in more
depth in the next section.
The next step now is to research the customer
in order to understand their needs, so let's move
on. (next = desk/intro.html)
Marketing mix – hyperlink to
where?
Market research agencies
Is this correct?
7_Research_potential/re
search_plan/preparing_r
esearch_brief.html
7_Research_potential/re
search_plan/implementin
g/shortlist/market_evalua
tion.html
7_Research_potential/re
search_plan/implementin
g/shortlist/market_evalua
tion.html
7_Research_potential/re
search_plan/implementin
g/shortlist/desk/sources_
of_info.html
7_Research_potential/re
search_plan/implementin
g/shortlist/screening.html
7_Research_potential/re
search_plan/implementin
g/shortlist/assessing.htm
l
7_Research_potential/re
search_plan/implementin
g/shortlist/in_market_res
earch/sources.html
7_Research_potential/re
search_plan/implementin
g/shortlist/in_market_res
earch/analysing.html
7_Research_potential/re
search_plan/linking.html
8_distribution/intro.ht
ml
Where is this discussed?
Hyperlinks?
Is this correct?
The role of these organisations has been
discussed earlier.
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Examples of market-entry include indirect
exporting, direct exporting, licensing,
franchising, joint ventures, manufacture
abroad, foreign assembly and management
contracts.
direct exporting not discussed