Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Data Mining: Data 刘淇 School of Computer Science and Technology USTC h http://staff.ustc.edu.cn/~qiliuql/DM2013.html // ff d / ili l/DM2013 h l Outline • Attributes and Objects • Types T off Data D t • Data Quality • Data Preprocessing Quick Questions? • What are the most time consuming part in DM? Data Preprocessing • What is the most important step for finishing a given DM task? Rank 1: Data Understanding and Preprocessing Rank 2: Domain Knowledge Discovery Rank 3: Visualization Rank 4: Alogrithm 3 Simple Comparison Medical Care Data Mining First Concern First Concern Patient& P ti t& symptoms M di i Medicine Data D t & Applications Al Algorithms ith 4 What is Data? Attributes • Collection of data objects and their attributes ¾ Examples: eye color of a person, temperature, etc. ¾ Attribute is also known as variable, field, characteristic, or feature f t • A collection of attributes describe an object Objjects • An attribute is a property or characteristic h t i ti off an object bj t ¾ Object is also known as record, point, case, sample, entity, or instance Tid Refund Marital Status Taxable Income Cheat 1 Yes Single 125K No 2 No Married 100K No 3 No Single 70K No 4 Yes Married 120K No 5 No Divorced 95K Yes 6 No Married No 7 Yes Divorced 220K No 8 No Single 85K Yes 9 No Married 75K No Single 90K Yes 10 No 10 60K Attribute Values • Attribute values are numbers or symbols assigned to an attribute for a particular object • Distinction between attributes and attribute values ¾ Same attribute can be mapped to different attribute values Example: height can be measured in feet or meters ¾ Different attributes can be mapped to the same set of values Example: Attribute values for ID and age are integers But properties of attribute values can be different Measurement of Length • The way you measure an attribute may not match the p p attributes properties. 5 A 1 B 7 This scale preserves only the ordering property of length. 2 C 8 3 D 10 4 E 15 5 This scale preserves the ordering and additive properties of length. Types of Attributes • There are different types of attributes ¾Nominal 标称 Examples: ID numbers, eye color, zip codes ¾Ordinal 序数 Examples: rankings (e.g., taste of potato chips on a scale from f 1-10), ) grades, height in {{tall, medium, short}} ¾Interval 区间 Examples: calendar dates, temperatures in Celsius or Fahrenheit. ¾R ti 比例 ¾Ratio Examples: temperature in Kelvin, length, time, counts Properties of Attribute Values • The type of an attribute depends on which of the following properties it possesses: ¾ Distinctness: = ≠ ¾ Order: Od < > ¾ Addition: + ¾ Multiplication: */ ¾ Nominal N i l attribute: ib di distinctness i ¾ Ordinal attribute: distinctness & order ¾ Interval attribute: distinctness, order & addition ¾ Ratio attribute: all 4 properties Difference Between Ratio and Interval • Is it physically meaningful to say that a temperature of 10 ° degrees twice that of 5° 5 on ¾ the Celsius scale? ¾ the th F Fahrenheit h h it scale? l ? ¾ the Kelvin scale? • Consider measuring the height above average ¾ If Bill’s height is three inches above average and Bob’s height is six inches above average, then would we say that th t B Bob b iis ttwice i as ttallll as B Bob? b? ¾ Is this situation analogous to that of temperature? Cattegorical Qualitative Attribute Description Type Nominal Nominal attribute values only distinguish. (=, ≠) zip codes, employee ID numbers, eye l sex: {{male, l color, female} Ordinal Ordinal attribute values also order objects. (< >) (<, For interval attributes, differences between values are meaningful. (+, - ) For ratio variables, both differences and ratios are meaningful. (*, /) hardness of minerals, minerals {good, better, best}, grades, street numbers calendar dates, temperature in Celsius or Fahrenheit Interval Numeric c Quantitativ ve Examples Ratio Operations mode, entropy, contingency correlation, χ2 test median, median percentiles, rank correlation, run tests sign tests tests, mean, standard deviation, Pearson's correlation, t and F tests temperature in Kelvin, geometric mean, monetary quantities, harmonic mean, counts, age, mass, percent variation length, current This categorization of attributes is due to S. S. Stevens Numeric Q Quantitat tive Cate egorical Qua alitative Attribute Transformation Type Comments Nominal Any permutation of values If all employee ID numbers were reassigned, would it make any an difference? Ordinal An order preserving change of values ii.e., values, e new_value = f(old_value) where f is a monotonic function An attribute encompassing the notion of good good, better best can be represented equally well by the values {1, 2, 3} or by { 0.5, 1, 0}. Interval new_value =a * old_value + b where a and b are constants Ratio new value = a * old_value new_value old value Thus, the Fahrenheit and Celsius temperature scales differ in terms of where here their zero value is and the size of a unit (degree). Length can be measured in meters or feet. This categorization of attributes is due to S. S. Stevens Discrete and Continuous Attributes • Discrete Attribute ¾ Has onlyy a finite or countablyy infinite set of values ¾ Examples: zip codes, counts, or the set of words in a collection of documents ¾ Often represented as integer variables. variables ¾ Note: binary attributes are a special case of discrete attributes • Continuous Attribute ¾ Has real numbers as attribute values ¾ Examples: p temperature, p , height, g , or weight. g ¾ Practically, real values can only be measured and represented using a finite number of digits. ¾ Continuous C ti attributes tt ib t are typically t i ll represented t d as flfloatingti point variables. Asymmetric Attributes • Only presence (a non-zero attribute value) is regarded as important • Examples: ¾ Words present in documents ¾ Items present in customer transactions • If we met a friend in the grocery store would we ever say the following? “II see our purchases are very similar since we didn didn’tt buy most of the same things.” • We need two asymmetric binary attributes to represent one ordinary binary attribute ¾ Association analysis uses asymmetric attributes Important Characteristics of Structured Data ¾Dimensionality Curse of Dimensionality ¾Sparsity Only presence counts ¾Resolution P tt Patterns depend d d on th the scale l Types of data sets • Record ¾ Data Matrix ¾ Document Data ¾ Transaction Data • Graph ¾ World Wide Web ¾ Molecular Structures • Ordered ¾ Spatial Data ¾ Temporal Data ¾ Sequential Data ¾ Genetic Sequence Data Record Data • Data that consists of a collection of records, each of which consists of a fixed set of attributes 10 Tid Refund Marital Status Taxable Income Cheat 1 Yes Single 125K No 2 No Married 100K No 3 No Single 70K No 4 Yes Married 120K No 5 N No Di Divorced d 95K Y Yes 6 No Married No 7 Yes Divorced 220K No 8 No Single 85K Yes 9 No Married 75K No 10 No Single 90K Yes 60K Data Matrix • If data objects have the same fixed set of numeric attributes then the data objects can be thought of as attributes, points in a multi-dimensional space, where each dimension represents a distinct attribute • Such data set can be represented by an m by n matrix, where there are m rows, one for each object, and n columns, one for each attribute Projection of x Load Projection of y load Distance Load Thickness 10.23 5.27 15.22 2.7 1.2 12 65 12.65 6 25 6.25 16 22 16.22 22 2.2 11 1.1 Document Data • Each document becomes a `term' vector, ¾ each term is a component (attribute) of the vector vector, ¾ the value of each component is the number of times the corresponding term occurs in the document. Transaction Data • A special type of record data, where ¾ each record (transaction) involves a set of items items. ¾ For example, consider a grocery store. The set of products purchased by a customer during one shopping trip constitute a transaction, while the individual products that were purchased are the items. TID Items 1 Bread Coke Bread, Coke, Milk 2 3 4 5 Beer, Bread Beer Coke, Beer, Coke Diaper, Diaper Milk Beer, Bread, Diaper, Milk Coke Diaper Coke, Diaper, Milk Graph Data • Examples: Generic graph, a Moleule, and Webpages 2 1 5 2 5 Benzene Molecule: C6H6 Ordered Data • Sequences of transactions Items/Events t1 t2 Customer 1 Customer 1 Customer 1 An element of the sequence th t3 Ordered Data • Genomic sequence data GGTTCCGCCTTCAGCCCCGCGCC CGCAGGGCCCGCCCCGCGCCGTC GAGAAGGGCCCGCCTGGCGGGCG GGGGGAGGCGGGGCCGCCCGAGC CCAACCGAGTCCGACCAGGTGCC CCCTCTGCTCGGCCTAGACCTGA GCTCATTAGGCGGCAGCGGACAG GCCAAGTAGAACACGCGAAGCGC TGGGCTGCCTGCTGCGACCAGGG Ordered Data • Spatio-Temporal Data Average Monthly Temperature of land and ocean Data Quality • Poor data quality negatively affects many data processing efforts “The most important point is that poor data quality is an unfolding disaster. ¾ Poor data quality costs the typical company at least ten percent (10%) of revenue; twenty percent (20%) is probably a better estimate.” ti t ” Thomas C. Redman, DM Review, August 2004 • Data mining example: a classification model for detecting people who are loan risks is built using poor data ¾ Some credit-worthy candidates are denied loans ¾ More loans are given to individuals that default Data Quality … • What kinds of data quality problems? • How can we detect problems with the data? • What can we do about these problems? • Examples of data quality problems: ¾ Noise and outliers ¾ Missing Mi i values l ¾ Duplicate data Noise • Noise refers to modification of original values ¾ Examples: distortion of a person’s person s voice when talking on a poor phone and “snow” on television screen Two Sine Waves Two Sine Waves + Noise Outliers • Outliers are data objects with characteristics that are considerably different than most of the other data objects in the data set ¾ Case 1: Outliers are noise that interferes with data analysis ¾ Case 2: Outliers are the goal of our analysis Credit card fraud I t i detection Intrusion d t ti Missing Values • Reasons for missing values ¾ Information is not collected (e.g., people decline to give their age and weight) ¾ Attributes may not be applicable to all cases ( (e.g., annuall iincome iis nott applicable li bl tto children) hild ) • Handling missing values ¾ Eliminate data objects ¾ Estimate missing values Example: time series of temperature Example: p census results ¾ Ignore the missing value during analysis Duplicate Data • Data set may include data objects that are duplicates, or almost duplicates of one another ¾ Major issue when merging data from heterogeous sources • Examples: ¾ Same person with multiple email addresses • Data cleaning ¾ Process P off dealing d li with ith d duplicate li t d data t iissues Data Preprocessing • Aggregation • Sampling S li • Dimensionalityy Reduction • Feature subset selection • Feature creation • Discretization and Binarization • Attribute Transformation Aggregation • Combining two or more attributes (or objects) into a single attribute (or object) • Purpose P ¾ Data reduction Reduce the number off attributes or objects ¾ Change of scale Citi aggregated Cities t d iinto t regions, i states, t t countries, ti etc t ¾ More “stable” data A Aggregated t d data d t tends t d to t have h less l variability i bilit Example: Precipitation in Australia • This example is based on precipitation in Australia from the period 1982 to 1993. The next slide shows ¾ A histogram for the standard deviation of average monthly precipitation for 3,030 0.5◦ by 0.5◦ grid cells in Australia, and ¾ A histogram for the standard deviation of the average yearly precipitation for the same locations. • The average yearly precipitation has less variability than the average g monthly yp precipitation. p • All precipitation measurements (and their standard deviations) are in centimeters centimeters. Example: Precipitation in Australia … Variation of Precipitation in Australia Standard Deviation of Average Monthly Precipitation Standard Deviation of Average Yearly Precipitation Sampling • Sampling is the main technique employed for data selection. selection ¾ It is often used for both the preliminary investigation of y the data and the final data analysis. • Statisticians sample p because obtaining g the entire set of data of interest is too expensive or time consuming. Sampling … • The key principle for effective sampling is the following: ¾ Using a sample will work almost as well as using the entire data sets, if the sample is representative ¾ A sample is representative if it has approximately the same p property p y ((of interest)) as the original g set of data Sample Size 8000 points 2000 Points 500 Points Types of Sampling • Simple Random Sampling ¾ There is an equal probability of selecting any particular item ¾ Sampling without replacement As each item is selected, it is removed from the population ¾ Sampling S li with ith replacement l t Objects are not removed from the population as they are selected for the sample sample. – In sampling with replacement, the same object can be picked up more than once • Stratified sampling ¾ Split the data into several partitions; then draw random samples from each partition Exercise • 老师为了研究男女同学的数据挖掘学习情况、对某班 12名同学(男8女4)采取了分层抽样的方法,抽取 个 12名同学(男8女4)采取了分层抽样的方法,抽取一个 样本容量为3的样本进行研究,某女同学甲被抽到的 概率是多少?某男同学乙被抽到的概率是多少? • 若用随机 抽样法(无放回抽样),某女同学甲恰好 抽样法(无放回抽样) 某女同学甲恰好 被抽到一次的概率是多少? • 扩充:若用随机 抽样法(有放回抽样),该样本中 恰好有一个女生的概率是多少? 39 Sample Size • What sample size is necessary to get at least one object from each of 10 equal equal-sized sized groups. Exercise-2 • 有10个样本有放回随机抽取30次,每个样本都能被 抽到至少 次的概率是多大? 抽到至少一次的概率是多大? 41 Curse of Dimensionality • When dimensionality increases data becomes increases, increasingly sparse in the space that it occupies • Definitions of density and distance between points, which is critical for clustering and outlier detection, become less meaningful • Randomly generate 500 points • Compute difference between max and min i distance di t between b t any pair i off points i t Dimensionality Reduction • Purpose: ¾ Avoid curse of dimensionalityy ¾ Reduce amount of time and memory required by data mining algorithms ¾ Allow data to be more easily visualized ¾ May help to eliminate irrelevant features or reduce noise • Techniques ¾ Principal Components Analysis (PCA) ¾ Singular Value Decomposition ¾ Others: supervised and non non-linear linear techniques Dimensionality Reduction: PCA • Goal is to find a projection that captures the largest amount of variation in data x2 e x1 PCA 主成分分析 • PCA (Principal Components Analysis) ¾ 目的:数据降维、去噪 目的:数据降维 去噪 ¾ 思想:将原始的高维(如维度为N)数据向一个较低维度 (如维度为K)的空间投影,同时使得数据之间的区分度 变大。这K维空间的每一个维度的基向量(坐标)就是一 个主成分 ¾ 问题:如何找到这K个主成分 ¾ 思路:使用方差信息,若在一个方向上发现数据分布的方 差越大,则说明该投影方向越能体现数据中的主要信息。 该投影方向即应当是一个主成分 K=1 45 PCA 主成分分析 • 原理:假设X是一个2*M的数据矩阵(M是数据样本个数), xi是其中一个2维 的数据样本。如果我们想将这些数据X从2维降低到1维,则: • 推广: ¾ 第K个主成分就是第K大的特征值对应的特征向量 ¾ 对于原始的N 对于原始的N*M(N维M个样本)的数据 M(N维M个样本)的数据,原始存储空间是N 原始存储空间是N*M M,PCA以后为:K PCA以后为:K*M(M个K M(M个K 维样本)+N*K(K个特征向量) 46 PCA 主成分分析 • 基本计算思路 • • • • • 1.对每个样本提取出属性组成一个数字向量 对每个样本提取出属性组成 个数字向量 2.对所有样本里的每个属性的取值进行归一化(按属性归一化),以消除不 同属性的取值范围等不同带来的影响,得到一个N*M样本矩阵(归一化); 3 该矩阵乘以该矩阵的逆为协方差矩阵 这个协方差矩阵是可对角化的 对 3.该矩阵乘以该矩阵的逆为协方差矩阵,这个协方差矩阵是可对角化的,对 角化后剩下的元素为特征值,每个特征值对应一个特征向量(特征向量要标 准化); 4.选取最大的K个特征值(其中K即为PCA的主元(PC)数,K越少,越降 低数据量,但信息丢失也越大,识别效果也越差),将这K个特征值对应的 特征向量组成新的矩阵; 5.将新的矩阵转置后乘以样本向量即可得到降维后的数据(这些数据是原数 据中相对较为主要的,而数据量一般也远远小于原数据量)。 47 PCA 主成分分析 数据归一化 三个主成分 48 Dimensionality Reduction: PCA Feature Subset Selection • Another way to reduce dimensionality of data • Redundant features ¾ Duplicate much or all of the information contained in one or more other attributes ¾ Example: purchase price of a product and the amount of sales tax paid • Irrelevant I l features f ¾ Contain no information that is useful for the data mining task at hand ¾ Example: students' ID is often irrelevant to the task of predicting students' students GPA • Many techniques developed, especially for classification Feature Creation • Create new attributes that can capture the important information in a data set much more efficiently than the original attributes • Three general methodologies: ¾ Feature extraction Example: extracting edges from images ¾ Feature construction Example: dividing mass by volume to get density ¾ Mapping data to new space Example: Fourier and wavelet analysis Mapping Data to a New Space z Fourier and wavelet transform Frequency Two Sine Waves + Noise Frequency Discretization • Discretization is the process of converting a continuous attribute into an ordinal attribute ¾ A potentially infinite number of values are mapped into a small number of categories g ¾ Discretization is commonly used in classification ¾Many classification algorithms work best if both the independent and dependent variables have only a few values ¾We give an illustration of the usefulness of discretization using g the Iris data set Iris Sample Data Set • Many of the exploratory data techniques are illustrated with the Iris Plant data set set. ¾ Can be obtained from the UCI Machine Learning Repository http://www.ics.uci.edu/~mlearn/MLRepository.html ¾ From the statistician Douglas Fisher ¾ Three flower types (classes): Setosa Virginica Versicolour V i l ¾ Four (non-class) attributes Sepal width and length Virginica. Robert H. Mohlenbrock. USDA Petal width and length NRCS. 1995. Northeast wetland flora: Field office guide to plant species. Northeast National T h i l Center, Technical C Chester, Ch PA. PA Courtesy C off USDA NRCS Wetland Science Institute. Discretization: Iris Example Petal width low or petal length low implies Setosa. P t l width Petal idth medium di or petal t l llength th medium di iimplies li V Versicolour. i l Petal width high or petal length high implies Virginica. Discretization: Iris Example … • How can we tell what the best discretization is? ¾ Unsupervised p discretization: find breaks in the data values Example: 50 Petal Length Coun nts 40 30 20 10 0 0 2 4 6 Petal Length 8 ¾ Supervised discretization: Use class labels to find breaks Discretization Without Using Class Labels Data consists of four groups of points and two outliers. Data is onedimensional but a random y component is added to reduce overlap. dimensional, overlap Discretization Without Using Class Labels Equal q interval width approach pp used to obtain 4 values. Discretization Without Using Class Labels Equal q frequency q y approach pp used to obtain 4 values. Discretization Without Using Class Labels K-means approach pp to obtain 4 values. Binarization • Binarization maps a continuous or categorical attribute into one or more binaryy variables • Typically used for association analysis • Often convert a continuous attribute to a categorical attribute and then convert a categorical attribute to a set of binary attributes ¾ Association analysis needs asymmetric binary attributes p eye y color and height g measured as ¾ Examples: {low, medium, high} Attribute Transformation • An attribute transform is a function that maps the entire set of values of a given attribute to a new set of replacement values such that each old value can be identified with one of the new values ¾Simple ¾Si l ffunctions: ti xk, log(x), l ( ) ex, |x| | | ¾Normalization Refers to various techniques to adjust to differences among attributes in terms of frequency of occurrence, occurrence mean mean, variance, variance magnitude ¾ In statistics, standardization refers to subtracting off the means and dividing by the standard deviation Example: Sample Time Series of Plant Growth Minneapolis Net Primary y Production (NPP) is a measure of plant growth used by ecosystem scientists. Correlations between time series Correlations between time series Minneapolis Minneapolis 1.0000 Atlanta 0.7591 Sao Paolo -0.7581 0.7581 Atlanta 0.7591 1.0000 -0.5739 0.5739 Sao Paolo -0.7581 -0.5739 1.0000 Seasonality Accounts for Much Correlation Minneapolis Normalized using monthly Z Score: Subtract off monthly mean and divide by monthly standard deviation Correlations between time series Correlations between time series Minneapolis Minneapolis 1.0000 Atlanta 0.0492 Sao Paolo 0.0906 Atlanta 0.0492 1.0000 -0.0154 Sao Paolo 0.0906 -0.0154 1.0000 Outline of Second Lecture for p 2 Chapter • Basics of Similarity and Dissimilarity Measures • Distances and Their Properties • Similarities and Their Properties p • Density Similarity and Dissimilarity Measures • Similarity measure ¾ Numerical measure of how alike two data objects are are. ¾ Is higher when objects are more alike. ¾ Often falls in the range [0 [0,1] 1] • Dissimilarity measure ¾ Numerical N i l measure off h how diff differentt are ttwo d data t objects bj t ¾ Lower when objects are more alike ¾ Minimum Mi i dissimilarity di i il it iis often ft 0 ¾ Upper limit varies • Proximity refers to a similarity or dissimilarity Similarity/Dissimilarity for Simple Attributes p and q are the corresponding attribute values for two data objects. Euclidean Distance • Euclidean Distance dist = n 2 ( p − q ) ∑ k k k =1 Where n is the number of dimensions (attributes) and pk and qk are, are respectively, respectively the kth attributes (components) or data objects p and q. z Standardization is necessary, if scales differ. Euclidean Distance 3 point p1 p2 p3 p4 p p1 2 p3 p4 1 p2 0 0 1 2 3 4 5 p1 p1 p2 p p3 p4 0 2.828 3.162 5.099 x 0 2 3 5 y 2 0 1 1 6 p2 2.828 0 1.414 3.162 Distance Matrix p3 3.162 1.414 0 2 p4 5.099 3.162 2 0 Minkowski Distance • Minkowski Distance is a generalization of Euclidean Distance n dist = ( ∑ | pk − qk k =1 1 r r |) Where r is Wh i a parameter, n is i the h number b off di dimensions i (attributes) and pk and qk are, respectively, the kth attributes ((components) p ) or data objects j p and q q. Minkowski Distance: Examples • r = 1. City block (Manhattan, taxicab, L1 norm) distance. ¾ A common example of this is the Hamming distance, distance which is just the number of bits that are different between two binary vectors • r = 2. Euclidean distance • r → ∞. “supremum” (Lmax norm, L∞ norm) distance. ¾ This is the maximum difference between anyy component p of the vectors • D Do nott confuse f r with ith n, i.e., i allll th these di distances t are defined for all numbers of dimensions. Minkowski Distance point p1 p2 p3 p4 x 0 2 3 5 y 2 0 1 1 L1 p1 p2 p3 p4 p1 0 4 4 6 p2 4 0 2 4 p3 4 2 0 2 p4 6 4 2 0 L2 p1 p2 p3 p4 p1 p2 2.828 0 1.414 3.162 p3 3.162 1.414 0 2 p4 5.099 3.162 2 0 L∞ p1 p2 p p3 p4 p1 p2 p3 p4 0 2.828 3.162 5.099 0 2 3 5 2 0 1 3 Di t Distance Matrix M ti 3 1 0 2 5 3 2 0 Mahalanobis Distance −1 mahalanobi s ( p , q ) = ( p − q ) ∑ ( p − q ) T Σ is the covariance matrix of the input data X Σ j ,k 1 n = ∑ ( X ij − X j )( X ik − X k ) n − 1 i =1 Determining D t i i similarity i il it off an unknown Sample set to a known one. It takes Into account the correlations of the Data set and is scale-invariant. F red For d points, i t the th Euclidean E lid di distance t iis 14 14.7, 7 M Mahalanobis h l bi di distance t is i 6. 6 Mahalanobis Distance Covariance Matrix: C ⎡ 0.3 0.2⎤ Σ=⎢ ⎥ ⎣0.2 0.3⎦ A: (0 (0.5, 5 0 0.5) 5) B B: (0, 1) A C: (1.5, 1.5) Mahal(A,B) = 5 Mahal(A,C) = 4 Common Properties of a Distance • Distances, such as the Euclidean distance, have some well known properties properties. 1. d(p, q) ≥ 0 for all p and q and d(p, q) = 0 only if p = q. q (Positive definiteness) 2. d(p, q) = d(q, p) for all p and q. (Symmetry) 3. d(p, (p, r)) ≤ d(p, (p, q) + d(q, (q, r)) for all p points p, q, and r. (Triangle Inequality) where d(p, (p, q) is the distance ((dissimilarity) y) between points (data objects), p and q. • A distance that satisfies these properties is a metric Common Properties of a Similarity • Similarities, also have some well known properties. properties 1. s(p, (p q) = 1 ((or maximum similarity) y) onlyy if p = q q. 2. s(p, q) = s(q, p) for all p and q. (Symmetry) where s(p, q) is the similarity between points (data objects), p and q. Similarity Between Binary Vectors • Common situation is that objects, p and q, have only binaryy attributes • Compute similarities using the following quantities F01 = the number of attributes where p was 0 and q was 1 F10 = the number of attributes where p was 1 and q was 0 F00 = the number of attributes where p was 0 and q was 0 F11 = the number of attributes where p was 1 and q was 1 • Simple Matching and Jaccard Coefficients SMC = number of matches / number of attributes = (F11 + F00) / (F01 + F10 + F11 + F00) J = number u be o of 11 matches atc es / number u be o of non-zero o e o att attributes butes = (F11) / (F01 + F10 + F11) SMC versus Jaccard: Example p= 1000000000 q= 0000001001 F01 = 2 F01 = 1 F00 = 7 F11 = 0 SMC (the number of attributes where p was 0 and q was 1) (the number of attributes where p was 1 and q was 0) (the number of attributes where p was 0 and q was 0) (the number of attributes where p was 1 and q was 1) = (F11 + F00) / (F01 + F10 + F11 + F00) = (0+7) / (2+1+0+7) = 0.7 J = (F11) / (F01 + F10 + F11) = 0 / (2 + 1 + 0) = 0 Cosine Similarity • If d1 and d2 are two document vectors, then cos( d1, d2 ) = (d1 • d2) / ||d1|| ||d2|| , where • indicates vector dot product and || d || is the length g of vector d. • Example: d1 = 3 2 0 5 0 0 0 2 0 0 d2 = 1 0 0 0 0 0 0 1 0 2 d1 • d2= 3 3*1 1 + 2*0 2 0 + 0*0 0 0 + 5*0 5 0 + 0*0 0 0 + 0*0 0 0 + 0*0 0 0 + 2*1 2 1 + 0*0 0 0 + 0*2 0 2=5 ||d1|| = (3*3+2*2+0*0+5*5+0*0+0*0+0*0+2*2+0*0+0*0)0.5 = (42) 0.5 = 6.481 ||d2|| = (1*1+0*0+0*0+0*0+0*0+0*0+0*0+1*1+0*0+2*2) 0.5 = (6) 0.5 = 2.245 cos( d1, d2 ) = .3150 Extended Jaccard Coefficient (Tanimoto) • Variation of Jaccard for continuous or count attributes ¾ Reduces to Jaccard for binary attributes Correlation • Correlation measures the linear relationship between objects • To compute correlation, we standardize data objects p and q objects, q, and then take their dot product pk′ = ( pk − mean( p)) / std ( p) qk′ = ( qk − mean( q)) / std ( q) correlation( p, q) = p′ • q′ /(n − 1) Visually Evaluating Correlation Scatter plots showing h i the th similarity from –1 1 to 1. Drawback of Correlation • X = (-3, -2, -1, 0, 1, 2, 3) • Y = (9, 4, 1, 0, 1, 4, 9) Y = X2 • Mean(X) = 0, Mean(Y) = 4 • Correlation = (-3)(5)+(-2)(0)+(-1)(-3)+(0)(-4)+(1)(-3)+(2)(0)+3(5) =0 General Approach for Combining Similarities Sometimes attributes are of many different types, but an overall similarity is needed needed. 1: For the kth attribute, compute a similarity, sk(x, y), in the range [0 [0, 1] 1]. 2: Define an indicator variable, δk, for the kth attribute as follows: • δk = 0 if the kth attribute is an asymmetric attribute and j have a value of 0,, or if one of the objects j both objects has a missing value for the kth attribute δk = 1 otherwise 3. Compute Using Weights to Combine Similarities • May not want to treat all attributes the same. ¾ Use weights wk which are between 0 and 1 and sum to 1 1. Density • Measures the degree to which data objects are close to each other in a specified area • The notion of density is closely related to that of proximity • Concept p of density y is typically yp y used for clustering g and anomaly detection • Examples: ¾ Euclidean density Euclidean density = number of points per unit volume ¾ Probability density Estimate what the distribution of the data looks like ¾ Graph-based density Connectivity y Euclidean Density: Grid-based Approach • Simplest approach is to divide region into a number of rectangular t l cells ll off equall volume l and dd define fi d density it as # of points the cell contains Grid-based density. Counts for each cell. Euclidean Density: Center-Based • Euclidean density is the number of points within a specified ifi d radius di off th the point i t Illustration of center center-based based density density.