Download Facebook - Watermelon Mountain Web Marketing

Jan Zimmerman, Author
Web Marketing for Dummies
Social Media Marketing All-in-One for Dummies
Facebook Marketing All-in-One for Dummies
Watermelon Mountain Web Marketing
[email protected] 505-344-4230
© 2014 Watermelon Mountain Web Marketing
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 An
overview of popular social media
useful to non-profits
 Which social media channels work well
to achieve non-profit goals:
 Encourage Volunteer Participation
 Increase Event Attendance
 Increase Membership
 Raise Funds
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 Communications
tool for listening
 Starts conversations
 Encourages people to pass it on
 Finds ways to travel on its own
 Invites comments and feedback
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Facebook – general networking, targeted ads
 Twitter – news, events, reminders
 LinkedIn – professional networking
 Pinterest – image sharing
 YouTube – video sharing
 Meetup – local live activities
 Kickstarter – crowd funding
 Change.org – petition site

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 Understand
your goals
 Set measurable objectives
 Know your audience
 Get the essentials down first
 Have a plan
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 Use
a tool only if it enables you to
reach your target audience(s)
 Drive traffic to a core Web site or
blog with your own domain name
respond promptly to questions
 Frequent & recent posts more
important than length or quality
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
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It’s better to use 1-2 channels well than to use
many poorly
Rule of thumb: 2 hours/week/channel
Take advantage of existing resources and skills
Match your channels to your goals and audience
Establish baseline frequency and stick with it
Supplement with offline marketing (direct mail,
events, press releases, etc.)
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Current & Prospective Members
 Current & Prospective Donors
 Current & Prospective Volunteers
 Event Attendees
 People who benefit from your services
 Colleagues
 Press

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Increase
Volunteers
Increase Event
Attendance
Increase Membership
Raise
Funds
Facebook
LinkedIn
Twitter
Pinterest
YouTube
Meetup
Kickstarter
Petition Site
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
Facebook
›
›
›
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›

create organization page to connect to your cause
ask fans to share your posts
recognize and thank volunteers
Set up Facebook groups for each project
Use photos!
LinkedIn & Meetup
› Attract new volunteers to an event or topic

Petition Sites
› build your email list for recruitment
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
Facebook
› Create an online invite and event signup page
› Use photos of past events to encourage attendance

Twitter & LinkedIn
› Build the buzz
› Use reminders, ads to targeted audiences

Meetup
› Create the event on Meetup
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
LinkedIn & Facebook
› Create groups oriented to similar professionals
› Advertise or boost posts for joining; ask members to
share

Pinterest & YouTube
› Use visuals to record events & interest others

Meetup
› Post meetings and events to bring in new prospects

Petition Sites
› Use petitions to generate leads and gain opt-ins to
send additional information
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
LinkedIn
› create a Company or Showcase page
› add a link to your online fundraising page
› reach out those who have viewed your profile

Kickstarter
› for specific projects or campaigns

Facebook
› spotlight a new fundraiser on your page every month
› offer ‘family challenges’ or ‘workplace challenges’ so
groups of people who know each other can get
involved
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Jan Zimmerman
Watermelon Mountain Web Marketing
[email protected]
(505) 344-4230
watermelonweb.com/resources
© 2014 Watermelon Mountain Web Marketing
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