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Download 2015 August - Analogy of a Marketing Plan - APICS
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Joint District Meeting and Volunteer Leadership Workshop Pacific Western District and Southwest District Anatomy of a Marketing Plan August 8 2015 Main Steps of a Marketing Plan 1. Create a Marketing Plan 2. Implement a Marketing Plan 3. Evaluate Success/Failure of Marketing Plan Create a Marketing Plan Define Product/Ser vice and Customer Resources and Research Determine How to Measure Success Define Product or Service, Goals, Resources, Timing APICS Learn It APP - Google Play Created in 2013 1 version Upgrade Oct 29 2013 10,000-50,000 Downloads 5,000+ Downloads in Aug 2014 APICS Learn It APP - Apple Itunes Store Created in 2013 1 version Upgrade Oct 29 2013 10,000-50,000 Downloads 5,000+ Downloads in Aug 2014 Marketing Plan Goals SWOT Analysis Financial Analysis Corporate Strategic Plan for 2-5 years Financial Numbers Mergers and Acquisitions Human Resources Target Customer Research! Research! Research! Current Corporate IT Environment Evaluate Competition Self Evaluation Direct Competitors LSCMS, Pocket Prep Inc. (CPIM,CSCP), Slickrock (SCM, CSCP) Indirect Competitors Webster’s Compare Features Financial Numbers Mergers and Acquisitions Human Resources Define and Leverage Partners APICS District and Corporate Resources APICS Chapter resources Local businesses and chapter sponsors Local Colleges and Universities Community businesses, training organizations Evaluate Current Product Service Review and document online customer feedback Compare Learn It to competition Evaluate prior marketing plan objectives Survey current/future customers for requested changes Update APICS Corporate site for Retail and eCommerce. Implement a Marketing Plan Implementation Steps Strategy How many ways will you reach customers? Budget Cost for phased implementation. Timeline Very Definite steps Action/Owners Create continuous Sr. Management support structure Specify measurable results and review process Marketing Tools Email Promotional options Video and Web Social networking SMS texting Marketing Tools Marketing Tools Marketing Tools Marketing Tools LinkedIn is largest professional network LinkedIn adds 2 people every second LinkedIn is 21st Century tool for media, partnerships, and clients. Evaluate Success/Failure of Marketing Plan View your slides from anywhere! Top Reasons Marketing Plans Fail Creating a plan just to have one. Lack of commitment by Senior Managers. Creating a plan and putting it on the shelf. Lack of Action. Top Reasons Marketing Plans Fail Unwillingness or inability to change. No Accountability or follow-through. Unrealistic goals or lack of focus or resources. Top Reasons Marketing Plans Succeed Accountability Tracking project deadlines and results Rewards and consequences for performance Dashboards for showing project results Top Reasons Marketing Plans Succeed Resource availability Resource skills match expertise required Sr. Management commitment to project success Empowerment Learn It App Marketing Strategy Create marketing plan SWOT analysis Define target market Product development Branding vs marketing Pricing Marketing recruitment and management Product launch Cost-effective marketing Marketing Plans Free Online Marketing plan for new or existing project Sample Marketing Plans Multiple categories Marketing Donut – UK generic marketing plan Descriptions with steps Contact Information Larry Jones APICS Tucson - VP Marketing [email protected] (520) 369-2339
