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European Journal of Cancer Pre¨ ention 2001, 10, 251᎐256 Screening with faecal occult blood test ž FOBT/ for colorectal cancer: assessment of two methods that attempt to improve compliance L Ore, L Hagoel, I Lavi, G Rennert (Recei¨ ed 18 July 2000; accepted 8 February 2001) Screening with the faecal occult blood test (FOBT) has been shown in randomized control trials to be effective in reducing mortality from colorectal cancer. Compliance to this test recommendation, however, by the general population is usually low. To evaluate different methods of increasing compliance with FOBT, using mailed test kits or order cards, with or without information leaflets, subjects were randomly assigned to receive a test kit or a kit request card. An information leaflet was included in half of the mailings. All participants were contacted for interview. Compliance was evaluated through the central computer system of the study’s FOBT laboratory. Self-initiated compliance with FOBT in the year preceding the study was 0.6% of the study participants. The overall compliance rate with the programme invitation was 17.9%, with a somewhat higher, though non-significant response to the mailed kit (19.9%) over the kit request card (15.9%). Women complied with the test significantly more than men, older participants more than younger. Compliance to FOBT is low among the Israeli population aged 50–74 who receive a formal invitation to carry out this screening. Mailing a kit request card within the framework of a screening programme can achieve a substantial increase (to 17.9%) in the level of compliance for the relatively low cost of postage. More effort is needed to study additional means of convincing the non-responders to take part in this potentially life saving activity. 䊚 2001 Lippincott Williams & Wilkins Key words: Colorectal cancer, FOBT, Israel, screening. Introduction Cancer of the colon or rectum is a leading cause of cancer-related death in the western world ŽGloeckler Ries et al., 1996.. The incidence rates in the Israeli population in 1995 were 24.4 per 100 000 in ŽJewish. women and 32.5 per 100 000 in ŽJewish. men ŽIsrael Cancer Registry, 1998.. The disease is usually detected at an advanced stage when prognosis is poor, and carries a very unfavourable 5-year survival rate of about 50% ŽMerrill et al., 1998.. Of all suggested tests ᎐ faecal occult blood testing ŽFOBT., various endoscopic examinations and double-contrast barium enema tests ŽWinawer and Shike, 1995. ᎐ FOBT is the most suitable technology for high-volume population-based screening, due to its simplicity, low cost and non-invasiveness ŽSimon, 1987.. Three randomized controlled trials have thus far been published, showing an 18᎐33% decrease in mortality among groups periodically carrying out FOBT, compared with the controls that do not carry out this screening ŽHardcastle et al., 1996; Mandel et al., 1993; Kronborg et al., 1996.. As with every population screening activity, in order to translate the qualities of FOBT into a population benefit, it is of major importance to assure a high compliance rate ŽFowler and Austoker, 1997.. The current health services basket in Israel includes an annual FOBT free of charge for men and women in the age group 50᎐74. Former experience with breast cancer screening activities in this country has marked a wide array of health beliefs as predictors of future screening behaviour ŽOre et al., 1997; Hagoel et al., 1999.. Compliance with colorectal cancer screening recom- Department of Community Medicine and Epidemiology, Carmel Medical Center and The Faculty of Medicine, Technion, 7 Michal Street, Haifa 34362, Israel. Correspondence to: L Hagoel. Fax: (q972) 4 8344 358. E-mail: [email protected] 0959-8278 䊚 2001 Lippincott Williams & Wilkins European Journal of Cancer Prevention. Vol 10. 2001 251 L Ore et al. mendations is usually lower than that recorded for breast or cervical cancer screening throughout the world ŽHardcastle et al., 1996; Mandel et al., 1993; Winawer et al., 1993; Kronborg et al., 1996.. This study was undertaken in order to assess the compliance to FOBT colorectal cancer screening in the Israeli population. The focus was a comparison between two modes of approaching participants Žmailing a test kit versus mailing a kit request card., as well as the impact of including an information leaflet with each. Methods A random sample of 1000 women and 1000 men, all aged 50᎐74 years and residents of Haifa Žthe third largest city in Israel ., was selected from the computerized member list of the Kupat Holim Clalit ŽKHC, the largest Health Maintenance Organization wHMOx in the country.. All participants were randomly assigned to receive, free of charge, one of the following: Ža. An envelope containing an FOBT kit ŽHaemoccult II SENSA, three faecal samples. to be sent by mail to a central laboratory located in Carmel Medical Centre as an act of compliance. Envelopes included: Ž1. a letter inviting recipients to perform the test annually; Ž2. a detailed explanation of how the test should be carried out; Ž3. dietary restrictions for 48 hours before test performance Žavoiding meat and certain fresh fruit and vegetables, as well as consumption of vitamin C, ferrum and aspirincontaining medications.. Žb. An envelope containing a letter as described above, and a kit request card to be returned to the same laboratory Žconsidered as the initial response required in this approach. which then would respond by mailing the test kit to the participants. Half of all envelopes in each of the above mentioned groups also included a leaflet describing colon cancer risk and the importance of early detection of cancer. This was the only effort made to enhance compliance, in addition to the test being free of charge. Test results were delivered to participants’ family physicians. About 2 months after the initial mailing, a 10minute telephone interview was conducted by trained interviewers, who were blinded to the approach to which each interviewee was assigned. The interview included questions about demographic characteristics and compliance to the test reported in this paper. Participants were asked about their reasons for compliancernon-compliance to FOBT testing without any reference to its potential benefit, nor any encouragement to perform the test. Other questions included in the interview were related to health behaviours, as well as personal and family medical history and knowledge and attitudes towards colon cancer and its early detection. These data will be reported separately. The compliance to FOBT was assessed about 5 months after the initial mailing using the KHC National FOBT Screening Program database. Participants could not receive the study kits elsewhere. Statistical analysis Respondents were categorized into two groups: compliers and non-compliers. Table 1. Demographic characteristics of the study population Ž N s 1940 a . Variable Categories N % b 50᎐64 65᎐74 Women Men Married Other EuroperAmerica Israel AsiarAfrica 0᎐8 9᎐12 13 q 1009 931 974 966 1466 270 835 380 313 364 567 411 52.0 48.0 50.2 49.8 84.4 15.6 54.6 20.5 24.9 27.1 42.3 30.6 Age Gender Marital status Ethnic origin Educationc Žyears. a Due to missing values, N may change in specific variables. Mean " SD: 63.5" 6.88. c Mean " SD: 11.4" 4.31. b 252 European Journal of Cancer Prevention. Vol 10. 2001 Colorectal cancer screening with FOBT Figure 1. Study design. Compliers were participants who actually performed the test Žboth kit and card receivers.. Noncompliers were divided into two subgroups: card receivers who showed intention to perform the test and returned the kit request card, but did not perform the test, and kit receivers who ignored the request to perform the test. The statistical procedures used included univariate analyses, as well as cross tabulations and chisquare tests. Compliance was used as the dependent variable, whereas approach, leaflet, interview and selected demographic and other characteristics were used as the explanatory variables. Significance level was set at P- 0.05. Results Out of the 2000 potential participants, 1940 Ž97%. were eventually studied ŽFigure 1.. Sixty patients were excluded either because they had moved out of the area, or they were hospitalized or passed away. As planned, half of the participants received a card and half received a kit. Half of each of these groups received a leaflet as well. The mean age of the population studied was 63.5" 6.88. About 55% were of EuropeanrAmerican origin, 84.4% were married and 30.6% had 13 or more years of education ŽTable 1.. No differences in distribution of the demographic characteristics of the study population by mode of approach Žtest kits or kit request cards. were observed. According to the programme’s database 12 participants Ž0.6%. were found to have performed the test in the year prior to the current mailing, on their own initiative. In response to the present study, 347 participants Ž17.9%. complied with the test recommendation within 4 months, with kit receivers complying to a higher extent than card receivers Ž19.9% and 15.9% respectively, Ps 0.02.. There were no significant differences in overall compliance by gender: 18.0% of women versus 17.8% of men. However, an interaction was observed by Table 2. FOBT performance by gender and by approach Women Men Total Kit Card Kit Card Kit Card Number of tests performed Total number approached % Performed P-value 103 72 89 83 192 155 484 490 480 486 964 976 21.3 14.7 18.5 17.1 19.9 15.9 0.007 0.55 0.02 European Journal of Cancer Prevention. Vol 10. 2001 253 L Ore et al. Table 3. FOBT performance by age and by approach Age 50᎐64 65᎐74 Total Kit Card Kit Card Kit Card Number of kits performed Total number approached % Performed P-value 79 78 113 77 192 155 500 509 464 467 964 976 15.8 15.3 24.4 16.5 19.9 15.9 0.83 gender and approach. While men adhered similarly to both approaches Žabout 18%., women kit receivers had a statistically significant higher rate of compliance than women who received a card Ž21.3% versus 14.7%, respectively; Table 2.. Elderly subjects Žaged 65᎐74. were more compliant than younger subjects Ž20.4% versus 15.5%.. By design, gender distribution was even in both age groups. An interaction was observed between age and approach in relation to FOBT performance: in the younger age group there was no difference in performance by approach, while in the 65᎐74 age group there was a higher compliance rate among kit receivers ŽTable 3.. The leaflet had no observable impact overall Ž17.9% compliance among both leaflet receivers and non-receivers., nor did it show an impact by gender or age Ždata not included.. European Journal of Cancer Prevention. Vol 10. 2001 0.02 The rate of performance of the test is presented in Figure 2. The figure displays 2-week intervals beginning from the date the study materials were posted. As seen, 58% of the study’s test performers complied with the test prior to the beginning of the interviews. The response pattern following the interviews fluctuated. There were no differences among those responding before the interview and those responding thereafter in terms of gender, age and type of approach. Discussion Although malignant colorectal tumours are a leading cancer among the Israeli population, baseline compliance with FOBT performance is very low Ž0.6%.. This rate is much lower than the 19.8% reported in the US ŽMMWR, 1999.. No major stud- Figure 2. Faecal occult blood test ŽFOBT. performance rate by time Ž n s 347.. 254 0.003 Colorectal cancer screening with FOBT ies have been carried out thus far in the Israeli population in order to characterize and explain the barriers to performance of this important, non-invasive procedure. This study, although very slightly over-representing the elderly and men Žcomparison to national demographic data is not presented. is, to the best of our knowledge, the first of its kind in the country. The study was undertaken in order to examine the impact of different methods on improving compliance, as well as to enhance our understanding of the characteristics of performers versus non-performers. The present analysis focuses on the first of these two objectives. Both approaches studied, a one-step versus twostep, did increase the FOBT compliance rate Žfrom 0.6% to about 18%.. Compared with compliance rates in clinical trials ŽMandel et al., 1993; Hardcastle et al., 1996; Kronberg et al., 1996. this is a low result, partly explained by the strong follow-up efforts invested in clinical trials. Although considered simple by medical professionals, this is an embarrassing and inconvenient test, the performance of which requires a high motivational level ŽMitchellBeren et al., 1989.. The translation of the compliance to a significant favourable effect upon the population’s health may require an increased cooperative effort on the part of both health care providers and the public. It has been shown that an explanation from the family physician addressed personally to the patient with an enclosed FOBT kit can enhance compliance rates ŽKing et al., 1992.. It should be noted that at the time our study was undertaken, the extent of local professional support for FOBT in Israel was almost non-existent. A small advantage of about 4% was observed Žin terms of test performance. for the direct mailing of an FOBT kit, rather than the two-step approach. It is possible that mailing a kit request card first, and later receiving the kit in the return mail, is more cumbersome than direct receipt of the kit. The reluctance or delay in responding to the two-step approach may be due not only to the additional effort of ordering the kit, but also to the requirement of another decision-making step in the face of uncertainty as to the test’s concrete requirements and feasibility. On the other hand, from an economic point of view, the relatively low overall compliance Ž18%. and the relatively small difference between the two approaches points to the advantage of the two-step approach in saving the high costs associated with dispersing kits that remain unused. It emerges from the data that health policy decision-makers should adopt the more economic two-step approach. However, in health care organizations where the option of the direct mailing of a kit seems more relevant, limiting its use to women and to the elderly appears to be more prudent economically. This is based upon the observed interaction between gender and approach and between age and approach, leaving younger men as the target population for a mailed card intervention. Higher compliance rates among women and elderly individuals were also reported elsewhere ŽBat et al., 1986; Hardcastle et al., 1996.. The lack of impact of the inclusion of an informational leaflet on compliance rates among women, men, the younger and the elderly participants alike is consistent with previous findings reported in Israel ŽBiger et al., 1994.. However, the latter findings were based on an Israeli study that examined the use of leaflets within the context of a programme for early detection of cancer in general, not of colorectal cancer in particular. Higher compliance rates were reported in men who received a leaflet, as opposed to no effect on women ŽHart et al. 1997.. Our findings support the notion that compliance with cancer early detection programmes is not solely a rational behaviour. It raises the question, from a budgetary point of view, of whether the effort made to increase compliance through information delivery on colorectal cancer is justified without targeting emotional barriers. When investing efforts in the use of updated informational leaflets in large intervention programmes, the expected outcome of this activity must be stressed: such leaflets may enhance knowledge and understanding; there is no guarantee, however, that they will affect compliance. An additional strategy, the interview, may be considered a potential means of improving the low overall compliance rate. Indeed, 42% of the test performers responded only after they were interviewed. Nonetheless, this study did not confirm a distinct impact on the compliance rate following the interviews. Less expensive and time-consuming means must be developed and implemented to further encourage compliance. In conclusion, while proven to be effective in reducing colorectal mortality, FOBT is still significantly underused in Israel. Measures designed to improve compliance can affect about one-fifth of the population, and should be employed as an initial activity. Reaching higher proportions of the population must also involve significant efforts on behalf of European Journal of Cancer Prevention. Vol 10. 2001 255 L Ore et al. the primary care physician, and the building of a supportive professional and social environment. Acknowledgements—This study was funded by a research grant from the Israeli Cancer Association. References Bat L, Pines A, Ron E, et al. Ž1986.. A community-based program of colorectal screening tests and compliance. Am J Gastroenterol 81: 647᎐51. 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