Download Undergraduate Academic Catalog - Stevens Institute of Technology

The Howe School of Technology Management
Undergraduate Course Catalog
AY 2014-2015
Fall 2014
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Accounting .
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Business Law
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Economics
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Entrepreneurship .
Finance
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Information Systems
International Business
Management .
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Marketing .
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Quantitative Finance
Statistics
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The Howe School of Technology Management
Undergraduate Course Catalog
AY 2013-2014
Accounting
BT 200 Financial Accounting
This course deals with the methods and principles of financial accounting. It is concerned with the
measurement of the results of business activities and with the preparation and use of financial
reports such as the balance sheet and income statement. Topics include: the accounting cycle,
principles of accrual accounting, the measurement and reporting of detailed balance sheet items
and the analysis of financial reports. Ethical issues in accounting will be addressed.
BT 215 Managerial Accounting
This course focuses on the managerial uses of accounting data for planning and control. It covers
analysis of financial statements, cash flows, cost behavior, cost volume profit analysis, budgeting,
decision making, responsibility accounting and cost allocation. Activity based costing and job
order costing will also be addressed.
BT 326 Key Accounting Policy Issues in a Modern Global Corporation
Course exposes students to experts from a myriad of backgrounds to discuss current, relevant
topics relating to accounting issues in the modern, global corporation and to give students a greater
understanding of the accountant's role. Guests will speak for one-hour and the remainder of the
time will be a question-and-answer session, which will be intended to encourage a lively exchange
of ideas.
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Business Law
BT 413 Business Law, Ethics and Negotiations
This course is meant to provide a general introduction to the legal environment that affects
individuals, businesses and business transactions. We will examine various areas of the law that are
integral to operating a business in today’s society. The course covers such fundamental topics as the
court systems, dispute resolutions, torts, the law of contracts, agency, the Uniform Commercial
Code, product liability, forms of conducting business, business ethics, property laws, business
negotiations and other topics that will help the student appreciate and understand the interaction
between business and the legal system.
Economics
BT 243 Macroeconomics
The forces which govern the overall performance of the national economy are covered. Areas
discussed include the essence of the economic problem, supply and demand analysis, national
income theory, the monetary system, alternative approaches to economic policy, current
macroeconomic problems, and international economics.
BT 244 Microeconomics
The focus of this course is on the behavior of and interactions between individual participants in
the economic system. In addition to providing a theoretical basis for the analysis of these
economic questions, the course also develops applications of these theories to a number of current
problems. Topics include: the nature of economic decisions, the theory of market processes,
models of imperfect competition, public policy towards competition, the allocation of factors of
production, discrimination, poverty and earnings, and energy.
BT XX1 Intermediate Microeconomic Theory *
This course teaches you the techniques of constrained optimization and equilibrium analysis; it
relies heavily on differential calculus. You will learn the foundations of consumer and producer
behavior and their interaction in perfectly and imperfectly competitive markets. You will learn and
practice skills in this course that are applied in virtually every course in an undergraduate
economics curriculum, as well as in some courses in finance.
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BT XX2 Intermediate Macroeconomic Theory *
This course analyzes general equilibrium models of a monetary economy. Students will gain a
thorough understanding of the IS-LM model, the effects of monetary and fiscal policies on output
and prices, the factors affecting economic growth, and issues related to the long-term solvency of
the economy’s fiscal sector.
BT XX3 Econometrics *
This course is an introduction to econometric analysis, the application of principles of statistics
and probability to the empirical analysis of economic phenomena. Students who successfully
complete this course should therefore be comfortable with basic statistics and probability and
should be able to use a statistical/econometric computer package to estimate and interpret
econometric models.
BT XX4 International Economics and Finance *
This course applies principles of economics and finance to the international setting. The first half
of the course deals with microeconomic and macroeconomic issues of international trade and
covers such issues as (i) why countries trade, (ii) the theory and practice of trade policy including
multilateral trade liberalization within the WTO and regional economic integration, (iii) national
income accounting and the balance of payments, and (iv) exchange rates. The second half of the
course deals with issues of international finance. International finance is different in two basic
respects. First, the existence of multiple currencies adds risk to investment and financing decisions.
Second, when corporations and portfolio investors cross international borders both problems and
opportunities arise. We will start with these issues, then move to apply the principles of
international finance to several real world problems, and at the end hopefully look into
international macroeconomic policy including European Monetary Union and the Euro Area debt
crisis, financial globalization and the 2007-2009 global financial crisis, crisis and reform in
developing countries.
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Entrepreneurship
BT 372 Discovery and Commercialization of Technical Business Opportunities
Students are confronted with the challenges, problems and issues faced by inventors who seek to
transform their inventions into economic viable innovations. This integrative course develops the
fundamental business skills necessary to identify, evaluate, develop and exploit business
opportunities.
BT 352 Managing innovation and Technology
This course will introduce the student to the basic principles of managing technology and
innovation in the corporate environment and the critical role technology plays as a strategic
resource to achieve an organization’s business objectives Topics will include the evolution of
technology and the technology lifecycle, understanding technological innovation in industry and
organizational contexts, intellectual property, and the new product/service development process.
BT 419 Entrepreneurship Practicum
This capstone course within the Entrepreneurship minor is designed to develop the content and
presentation of the technical and business elements of students’ entrepreneurial business
plans. Starting with the technical aspects of the design project, students are led through the
components of a complete business plan, with instruction and practice in the writing and
presentation of the plan. As a capstone exercise, students complete the course by presenting their
business plans in an ‘Elevator Pitch’ event at which venture capitalists and other investors rate the
quality of student presentations and entrepreneurial business ideas.
MGT 472 Assessment and Financing of Technical Business Opportunities
You will be a member of a small learning group in which the dynamics of human behavior are
learned through supervised experience. As the group develops. the basic principles of group
interaction become apparent to you, as do your own contributions, emotions and motivations.
With faculty guidance, and at the group's own initiative, group dynamics and interpersonal
interaction on many levels are investigated.
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Finance
BT 321 Corporate Finance
This course will focus on the appropriate capital structure for a corporation. Topics covered
include financial statement analysis, time value of money, valuation of financial instruments, risk
and reward, capital structures, the capital asset pricing model and cash management.
BT 322 Capital Markets
This is a survey course that addresses the major financial markets, including the debt, equity,
government securities and commodity exchanges. I have designed the course to provide a basic
appreciation of why these markets exist, who are the players; how they work; what are the rules and
how they are evolving. We will spend considerable time in discussing in detail the nature of the
principal financial instruments or securities that are being bought and sold in these
markets. Within this context we will also discuss how money is being made and lost in these
exchanges; although we will not spend a lot of time on the financial theories of how these securities
are pricing.
BT 425 Investment Management
This course presents an introduction to the investment management process emphasizing
measuring and managing investment risk and return. Topics will include investment objectives and
constraints, modern portfolio theory, CAPM, efficient markets, stock and bond valuation models,
performance evaluation, futures and options.
BT 426 Securities Valuation
This is an advanced course that is designed to provide you with a comprehensive perspective of
how financial theory is applied to valuation problems. The tools and techniques that will form the
foundation of the course can be applied to a broad range of valuation topics that extend beyond
securities (or public equities) and will encompass pricing for: private enterprise valuation and term
sheets; intellectual property rights and patents; marketing and distribution agreements; commercial
real estate leases; licensing agreements; options and insurance contracts. The course will center on
intrinsic enterprise or project evaluation and will build upon the concepts introduced in the basic
Corporate Finance course.
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BT 430 Introduction to Derivatives
This is a course on the fundamentals of financial derivatives, covering the basic properties and the
pricing fundamentals of futures, options and swaps. It also explores trading and hedging strategies
involving financial derivatives. Finally, time permitting special topics such as exotic options and
credit derivatives are explored. The course provides the foundation of financial derivatives and
lays the ground for a rigorous risk management course and other advanced quantitative courses,
such as stochastic finance.
BT 440 Introduction to Banking and Credit
This course addresses the major money market institutions, including the banks, bank holding
companies and the “shadow banking” system. The course is designed to provide a theoretical and
practical understanding of why these markets exist, who are the players; how they work; what are
the rules and how they are evolving. It will provide a thorough quantitative treatment of the
financial theories, instruments and trading approaches used by money managers to optimize their
risk/reward position
BT XXX Fixed Income*
This course offers a solid background in fixed income securities and their derivatives. It begins
with an overview of the bond markets and focuses on bond valuation, duration and convexity. It
analyzes the yield curve and the term structure of interest rates and discusses convertibles,
mortgage backed securities, interest rate and credit default swaps. The course introduces fixed
income modeling techniques, such as the Black, Derman and Toy (BDT) and the Heath, Jarrow
and Morton (HJM) models, and explores real-world applications.
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Information Systems
MIS 201 Fundamentals of Information Systems
This course provides an introduction to systems and development concept, information technology
and application software. It explains how information is used in organizations and the effects IT
has on the organizations’ structure, processes, employees, customers, and suppliers. In addition, the
course describes how IT enables improvement in quality, timeliness, and competitive advantage.
Structure and functions of computers and telecommunications systems are also examined.
BT 223 Applied Models and Simulation
This course covers contemporary decision support models of forecasting, optimization and
simulation for business activity. Students learn how to identify the problem situation, choose the
appropriate methods, collect the data and find the solution. Handling the information and
generating of alternative decisions based on operations research optimization, statistical simulation
and system dynamic forecasting. Computer simulations will be performed on PCs equipped by
user-friendly graphical interface with multimedia reports generation for visualization and
animation. Students will also be trained in business game simulations for group decision support.
BT310 Programming for Mobile Applications
This course will introduce the various platforms in use on mobile devices. Platforms will include
Apple iPhone, Google Android OS, and Microsoft Windows Phone 7. Students will create
applications for two or three platforms using specialized development environments. In addition,
we will examine the basic operation of a mobile wireless network with the focus of understanding
the limitations of programming in a mobile environment. The course will also examine best
practices for mobile application design as well as provide a basic understanding of the structure of
the three major mobile platforms. Examples of how to write basic mobile applications in each
platform will also be studied.
BT 333 Relational Databases for IT
The course addresses the application of relational databases to solve business problems. It focuses
on relational database model, multi-table query languages, file and index organization and
integrity. Advanced topics include calculations in creating professional and useful reports, pivot
tables and charts for data mining, database maintenance and the customization of a database with
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programming languages. Upon completion of this course students will be able to design,
implement and maintain a relational database.
BT 416 Business Process Management
The course addresses the methods and techniques required to analyze, design, implement,
automate, and evaluate business processes. Structured along the phases of the Business Process
Management (BPM) life cycle, students learn to analyze organizational performance from a process
perspective, redesign processes using value-focused techniques, design workflows and implement
them in BPM systems, simulate new process designs, and create process analytics applications using
dashboards. The course leads students from process discovery through conceptual and technical
process design through the implementation and management of workflows to the structure of
process-aware information systems. Upon completion of this course students will be able to assess
the efficiency and effectiveness of an organization from a process perspective, conduct process
improvement projects, and determine the role of technology in supporting corporate processes.
BT 421 Systems Analysis and Design
This course focuses on the analysis and development of systems to meet the increasing need for
information within organizations. It presents and analyzes various topics such as systems
development life cycle, analysis and design techniques, information systems planning and project
identification and selection, requirements collection and structuring, process modeling, data
modeling, design of interface and data management, system implementation and operation, system
maintenance, and change management implications of systems.
MIS 401 Analytics
This course will cover techniques for data collection, cleaning, analysis, and visualization. The
students will learn how to use established tools, as well as develop their own customized solutions
to work with data from different domains. The Python programming language & libraries will be
used as the working platform for the course
MIS 460 Managing the IT Resource
This course introduces students to the use of computerized information systems to satisfy strategic
business needs. It outlines the concepts of information systems for competitive advantage, data as
a resource and IS and IT planning and implementation. It concentrates on developing the students’
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competency in current/emerging issues in creating and coordinating the key activities necessary to
manage the day-to-day IT functions of a company.
BTXXX Data Analytics *
This course will cover techniques for data collection, cleaning, analysis, and visualization. The
students will learn how to use established tools, as well as develop their own customized solutions
to work with data from different domains. The Python programming language & libraries will be
used as the working platform for the course.
BTXXX Decision Making & Negotiations *
Focus on the application of systematic decision-making tools and processes to strategically align
decisions with projects and business objectives. Besides decision-making theory, the course
explores concepts from behavioral sciences, economics and game theory to improve negotiations.
This course might be developed to be taught across the majors, in which case it might be assigned
a different course number.
International Business
BT 360 International Business
The International Business course focuses on the impact of variation in the economic, political,
legal, social, and cultural contexts of nations on the competitive business strategies of local and
multinational firms.
BT 450 Global Management Seminar
This seminar will examine the processes of globalization for multi-national companies and why
they seek markets in other countries. US and foreign countries cultural, labor and management
issues will be compared. How management practices transfer across cultures will also be
examined. Includes visits to overseas companies as part of a field study experience.
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Management
BT 100 Principles of Management
This course designed to provide a foundation of knowledge on the subject of management, while
moving you closer to being an effective manager yourself. We discuss the functions, tasks, and
responsibilities of managers in modern organizations. And we will focus on how managers engage
their resources to achieve their goals. As this in an introductory course, we will survey a broad
range of topics relevant to management scholars and managers.
BT 181 Seminar in Business
This course will broadly address the issue of how management decisions are made in a corporate
business environment. The focus will be on understanding the tools, people and processes that are
used in large public companies to make major decisions. We will explore this in the context of the
major decisions made by senior management, as opposed to day-to-day decision-making. As a
survey course we will only highlight the theory and detailed mechanics of complex decisionmaking. Our focus will be to discuss the issues faced by executives in solving complex problems
that require their attention and review the methods used by business executives to handle
uncertainty, mitigate risk and create outcomes that address the needs of the business. Throughout
the course we will examine the decision-making process from the perspective of different
departments; marketing, sales, corporate planning, production, financing, etc. While many of the
planning, financial and analytical tools are common, their application within different departments
can and will vary. The course will consist of two components: 1. Lectures and reading on decisionmaking tools, methods and procedures. 2. Business case discussion on the application of decisionmaking tools to timely issues faced by leading corporations.
BT 301 Strategy
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the
specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also
include preparing a research and development plan and the use of historical information to prepare
sales, revenues, and marketing expense estimates. Students work independently and in class,
individually and in teams.
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BT 330 Social Psychology and Organizational Behavior
This course will introduce basic concepts of social psychology and organizational behavior. It will
provide insight to your own skills, abilities and interests with regard to working in teams, groups
and organizations.
BT 353 Project Management
This course will describe the problems of managing a project within a permanent organization for
the purpose of achieving a specific objective. It will broadly cover the operational and conceptual
issues faced by modern project managers. At the end of this course, students should be able to
develop, execute, and control a basic project plan capable of supporting business objectives linked
to measures of success for a single project
BT 401 Capital Structure & Strategy Audit
Students learn how to use their business plan, deal with problems encountered, update, and get
funding. They are exposed to the issues of law, ethics, and negotiation as applied to business
implementation. Students are required to make their first full-plan presentation to peers and
faculty. Topics include type of capital and alternative sources, venture capital, and building the
organizational infrastructure for plan support.
BT 411 Business Consulting in Engineering Design I
Students will pursue an action-learning project that challenges you to use the management
knowledge, relationship skill, and technological expertise you have developed in your time
in the Business & Technology program. This course is the first of a two-semester sequence.
BT 412 Business Consulting in Engineering Design II
Students will pursue an action-learning project that challenges you to use the management
knowledge, relationship skill, and technological expertise you have developed in your time in the
Business & Technology program. This course is the second of a two-semester sequence.
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Marketing
BT 214 Marketing Research
This course exposes students to the entire marketing research process, from the problem
formulation stage (at the very beginning) to the research findings report (at the very end). This
objective is achieved in two ways: in the classroom, where the approach is one of discussion,
lecture, and in-class exercises; and in the real world, where students are required to work closely
with an actual business client on a marketing research project concerning an actual product or
service.(The instructor assists the students in securing a business client.) During the course, the
topics covered include: the marketing research process and problem formulation, research design,
primary data collection, data collection forms, attitude measurement, sampling procedures, sample
size, collecting the data, data analysis interpretation of results, and the final research report. The
course builds heavily on the statistical foundation laid down during the prerequisite BT221
Statistics. A statistical package (SPSS) will be used during the analysis stage of the research process.
BT 230 Marketing Analytics
The course will examine how firms achieve improved performance through the use of quantitative
tools and techniques to inform marketing decision making----with particular emphasis on decisions
involving response advertising and customer relationships. Each module of the course will begin
with a review of a quantitative tool to which the students have already been exposed (e.g., net
present value, statistical sampling theory, simulation, and regression analysis) and then illustrate the
application of that tool in a marketing context. The course will rely heavily on problem sets, webbased exercises, and case studies as opposed to lectures and will require that students prepare for,
attend, and contribute to class discussions. Examples of the kinds of decisions the course will
examine range from the very tactical (how many names should be used to test the responsiveness
of a direct mail list) to the strategic (how does one use the value of a firm’s customer relationships
to estimate the value of the company). Companies that will be examined through the use of case
studies include Capital One™ and their information-based credit-card strategy, Progressive® and
their MyRate(SM) pay-as-you-drive auto insurance, and Netflix®.
BT 350 Marketing
The purpose of this course is to provide the conceptual frameworks and decision tools required for
the success in both technology-based and non-technology-based markets: the student learns to
define and select specific customer segments; to monitor the business environment for both
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opportunities and threats, with particular attention to the ever changing technological and global
context; and to develop marketing strategies for serving each targeted customer segment profitably.
Although this course introduces the student to the basic theory and analytical methods
characterizing modern marketing practice, there is an emphasis on both the marketing of
technology products/services as well as the impact of technology on the general practice of
marketing. Students are required to present both detailed marketing plans and several rigorous case
analyses.
BT 403 Marketing Strategy and Decision Making
This elective course provides students the opportunity to draw together and build upon the
marketing and business knowledge acquired in prior courses. Students are challenged to apply and
extend this knowledge in a variety of marketing opportunities, forecasting, test market
interpretation, product management, pricing decisions, development of the marketing
communication mix, and sales force management. Cases are extensively used.
BT 435 Social Networks: A Marketing Perspective
Students will understand how electronically mediated social networks function, and in particular
how they grow. Students will learn how to design components of online social networks. In
addition, they will learn how to test consumer reaction to alternative content and structure. What
students learn may be applied in the marketing departments of companies, as well as in education
and government. After taking this course, the student will develop an understanding of
electronically mediated social networks, an ability to create messages that will traverse such
networks effectively, and an ability to design socially mediated social networks.
BT 445 Consumer Behavior
Marketing begins and ends with the consumer. The purpose of this course is to introduce students
to the study of consumer behavior. This is an interdisciplinary course that integrates perspectives
from marketing, psychology, sociology, anthropology, and economics in order to examine the
elements of the consumer decision-making process and to enable formulation of marketing
strategies. Students will take the perspective of a marketing manager who needs knowledge of
consumer behavior in order to develop, evaluate and implement effective marketing strategies. The
course integrates lectures, case analysis, and discussions to focus on the implications of social
science concepts for marketing strategy.
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BT 465 Integrated Marketing Communications
The most successful marketing campaigns that break through to consumers and deliver the highest
return on investment are those where the marketing disciplines are weaved together holistically in
the development of a unified marketing strategy and creative execution. Smart marketers know that
a common objective, aligned strategies and a consistent message delivered to its target audience
maximizes impact and drives efficiency. This course will provide students with a comprehensive
understanding of the fundamentals needed to build an integrated marketing communications plan
and why strategically aligning the various marketing functions, and leveraging each disciplines
strength’s, (i.e. paid advertising, public relations, social media, point of purchase and digital
marketing) leads to the most impactful marketing campaigns.
BTXXX Marketing and New Media*
In today’s heavily connected world, newer media of communication such as social media and
mobile communication platforms have become an integral part of the marketing mix. This course
gives students a detailed look at how new media is used by firms in their marketing strategy. Using
examples of companies that have successfully utilized new media as a tool for advertising,
promotion, brand-building and public relations, students will be taught a conceptual framework
that they can then use in a live project of their own. The course will also touch upon the use of
new media beyond a tool for marketing communication and a source of information about
customers enabling better segmentation of the markets and gleaning inputs for product
development.
BT XXX Quantitative Market Analysis*
Marketing strategy has always been guided by quantitative analysis of facts and figures such as
market share, profit margins, marketing ROI, segment profitability, and advertising effectiveness.
In the 21st century with the explosion of social media and the rapid progress in large scale
computing and the resulting ability to gather and analyze big data sets, quantitative analysis plays an
ever growing role in the industry. This course will teach students the latest quantitative techniques
and statistical methodologies used for devising marketing strategy. The course will feature exposure
to big data sets, analysis, and managerially relevant interpretation.
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Quantitative Finance
QF 101 Quantitative Finance
This is the 1st Spine Course in the Quantitative Finance program. The course objective is to
introduce students to the basics of business, finance, and the capital markets as a foundation for
subsequent Spine Courses. There is no pre-requisite, and no prior knowledge of business or
finance topics is assumed.
QF 102 Introduction to Portfolio Investing
This is the 2nd Spine Course in the Quantitative Finance program. The course objective is to
familiarize students with the methods of creating and managing investment portfolios. This
involves understanding basic concepts of portfolio construction, integrating investment decisions
across multiple positions and asset categories. A Secondary objective is to expand the student's
familiarity with the sources and formats of the standard financial reports prepared by public
companies in the United States, and to allow students to gain experience in accessing and using
publicly available financial information. In addition, students will continue to gain experience with
the use of real-time market information on traded securities and the application of simple valuation
metrics. Third, students will examine the more prominent types of business models in the financial
industry, including commercial banks, investment banks, asset managers and other financial service
companies.
QF 103L Basic Financial Tools
Objective of this course is to provide students with formal training on the various data resources in
the HFSL lab; most of these skills are learned on the job, students will be pre-loaded with these
skills prior to entering the workplace.
QF 201 Principles of Quantitative Finance
Students will learn the principles of Quantitative Finance, the application of quantitative methods
to financial markets. First, students will learn some basic building blocks necessary for the design
and implementation of quantitative financial modeling techniques. They will then learn about
some simple quantitative finance models based on one of several parameters including historical
price data, accounting earnings, cash flows and asset values. Students will also learn by
doing. They will be assigned to three member Project Teams that will design and test their own
financial models and create a virtual hedge fund using the Stocktrak system, which will allow them
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to trade virtually any publicly traded security in the world without the actual risk of gain or
loss. Each team will make three short presentations to the class and will be evaluated on the
1) preliminary design, 2) implementation and 3) performance of their financial models and virtual
hedge fund. In addition, each team will present a book report on one of a list of books provided
by the instructor related to the field of Quantitative Finance.
QF 202 Principles of Quantitative Finance II
Students will study the application of quantitative methods to the field of finance, including
investment theory and risk management. Among topics covered will be regression analysis,
building asset/business cash flow models of a business, sensitivity analysis, value at risk (VAR)
models, probability transition matrices and stochastic difference equations(SDE’s)
QF 301 Financial Time Series
This course will cover the main topics of the analysis of time series to evaluate risk and return of
the main products of capital markets (equity, fixed income, and derivatives). Students will work
with historical databases, conduct their own analysis, and test trading strategies based on the
techniques reviewed during the class.
QF 302 Financial Market Microstructure
This course will offer students an understanding of the main micro-structural features of financial
markets, and the opportunity to test and practice different trading strategies. The course
concentrates on the operations of exchanges, trading systems and broker/dealer intermediaries.
Students will have a high level view of the trading decision process, market structure design, and
market structure regulation. The course is based on computer simulations that recreate a trading
environment and the typical challenges faced by professional traders.
QF 365 Data Structures and Algorithms in C++
C++ is the main program used in the financial industry because of its efficiency, and object
oriented structure that facilitates the development of specialized financial libraries. The course will
introduce students to the C++ programming language, and the specification, design,
implementation, and use of the basic data types. Additionally, a range of important programming
techniques will be reviewed. The course will review the fundamental concepts of C++ during the
first sessions, and will study most of the data structures and algorithms topics from a C++
programming experience.
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QF 401 Financial Systems Design 1
QF 402 Financial Systems Design 2
These courses (QF 401 & 402) constitute the equivalent of a senior design project for students in
Quantitative finance. The goal is to support students in addressing advanced topics in finance
theory and application, at a level suitable for formal research publication.
QF 465 Intro to C++ with Financial Applications
C++ is the main program used in the financial industry because of its efficiency and object oriented
structure that facilitates the development of specialized financial libraries. The course will extend the
students’ knowledge base, learned in QF365, and move them further into ++ object oriented
programming through the use of design patterns and expose them how to price out derivative
instruments learned throughout the quantitative finance curriculum. Prerequisites: QF365
Statistics
BT 221 Statistics
This course provides students with an understanding of the use of statistical methods as applied to
business problems, in general, and to marketing research applications in particular. Topics include:
descriptive statistics; probability theory, discrete and continuous probability distributions; sampling
theory and sampling distributions; interval estimation; hypothesis testing; statistical inference about
means, proportions, and variances; tests of goodness-of-fit and independence; analysis of variance
and experimental design; simple and multiple regression; correlation analysis. This course has been
developed with particular attention to the specific statistical foundation required by students
enrolling in BT214 Marketing Research the next term. A statistical package (SPSS) will be used
throughout the term.
*Course under development
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