Download MARKETING

TOPICS FOR THE FINAL STATE EXAM
MASTER'S PROGRAMME ECONOMICS AND
MANAGEMENT
FAME TBU – ACADEMIC YEAR 2010/11
Field - Management and Marketing
Course: ECONOMICS
1. Theory of Consumer Behaviour.
Axioms of consumer theory. Cardinalistic and ordinalistic approach of marginal
utility. Optimal choice of consumers for different types of goods. Market demand and
elasticity.
2. Dynamization of Patterns of Consumer Behaviour.
Impact of changes in the prices of goods and income on the optimal choice of
consumer. Time factor in the theory of consumer behaviour: intertemporal choice.
3. Decision-making under Risk and Uncertainty.
The basic variables of the decision making theory under risk. Relation to risk and
willingness to accept a fair bet. Using indifference analysis for decision making under
risk. Risk diversification. Insurance. Portfolio theory.
4. Theory of Production.
Production analysis. Production stages. Theory of costs. Firm’s revenues. Minimizing
the firm’s costs. Short-and long-run firm expansion.
5. Evaluation of Markets in Perfect Competition.
Short-and long-run equilibrium in a perfectly competitive firm. Supply function of
firm and specialization in the short and long run. Effectiveness of perfect competition.
Dynamization of the perfect competition model.
6. Theory of Monopoly.
Causes of monopoly. Cost conditions of monopoly. Monopoly decision-making on the
output and aim of profit maximization. The problem of monopoly effectiveness. Price
discrimination.
7. Evaluation in Imperfectly Competitive Markets. Oligopoly.
The behaviour of firms in terms of oligopoly. Optimal output of firms in terms of
oligopoly. Models of oligopoly.
8. Monopolistic Competition. Alternative Theories.
Firm decision-making on output and price in monopolistic competition. Profit
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maximization of the firm in the long and short run. Effectiveness of monopolistic
competition. Causes of alternative theories. Managerial and behavioural theories.
10. Decision-making in Factor Markets. Labour Market Theory.
Specifics of the firm formation of demand for labour and capital. Demand on the
perfectly and imperfectly competitive labour market. Individual and market labour
supply. Trade unions on the labour market.
11. Theory of Capital, Interest and Profit.
Capital, investment and interest rates. The demand for loan funds and their supply.
Consumer decision-making. Investment decision-making. Real and nominal interest
rate.
12. General Equilibrium.
General equilibrium and model assumptions of simple economics. Efficient
production and consumption. Pareto and Walras’ general equilibrium solution.
Equilibrium conditions.
13. Market Failure and the Role of the State.
Causes and types of market failure. Externalities and their internalization. Coase
theorem. Public and private goods. Asymmetric information. Imperfect competition.
14. Microeconomic Policy of the State.
Causes of microeconomic policy. The relationship between economic theory and
microeconomic policy. Approaches to and main types of microeconomic policy.
15. Macroeconomic Theory and Policy
Measuring macroeconomic activity, Gross domestic product and its measurement
method, Nominal versus real GDP, unemployment, inflation, price indices and
deflators. The basic macroeconomic equation for open and closed economy.
16. Objectives and Transmission Mechanisms of Macroeconomic Policy.
Basic concepts and types of economic growth, the cost of economic growth. Capital
stock in market cleaning, multiplier and accelerator, economic development.
17. Macroeconomic Equilibrium. Controversy in Macroeconomics.
The basis of macroeconomic equilibrium, fundamental macroeconomic equation for
open and closed economy.
18. The IS-LM Model. Fiscal and Monetary Policy.
Goods market and the IS curve, money market and the LM curve, the current
equilibrium in the goods market and money market, fiscal policy and its efficiency,
monetary policy and its efficiency.
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19. Theory of Fiscal Policy and its Impact on the Economy.
The principle of fiscal policy, the concept of classical and neoclassical model,
Keynesian cross, fiscal policies and the IS-LM model.
20. Theory of Monetary Policy and its Practical Application.
The principle of monetary policy, pure monetary theory - a model of money supply,
monetary policy and the IS-LM model.
21. Theory of Monetarism and Rational Expectations Theory.
Monetary policy focused on demand management, monetary policy aimed at growth
rate, cheap money policy and tight money policy, rational expectations theory.
22. Addressing Economic Imbalances and the Problems of Economic
Stabilization.
Exchange rate determination in the long and short run, purchasing power parity
theory, real and nominal exchange rate, devaluation, depreciation, current account and
income levels.
23. Open Economy and Determination of Equilibrium Output
Net exports and equilibrium of goods and services in an open economy, Balance of
payments - BP curve and equilibrium output, fixed and flexible exchange rates (the
Mundell - Fleming model).
24. Macroeconomic Model of Aggregate Demand and Supply.
One, two and multi-sector models, the relationship between consumption and income,
derivation of saving function, multipliers. Aggregate supply according to Friedman
and Lukas.
25. Aggregate Supply, Aggregate Demand and the IS-LM Model
The IS-LM model and derivation of aggregate demand curve, aggregate demand curve
equation, Pigou effect, shifts in IS - LM, AD - AS curves.
26. Labour Market Imbalance.
Labour market imbalance in classical economic theory and Keynesian theory of
unemployment, “natural” rate of unemployment according to Friedman, Phillips curve
and aggregate supply curve.
27. The Problems of Inflation Theory.
Definitions and ways to measure inflation, Causes of inflation, dynamics of inflation,
deflation and disinflation, costs of inflation. Nominal interest rate, real interest rate
and inflation.
28. Budget Deficit and Public Debt.
Revenues and expenditures of the state budget, the choice between spending policy
and tax policy, budget deficit and the economic cycle. Methods of consolidation of the
state deficit.
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29. Economic Inequality and Ways to Measure Inequalities
Causes of economic inequality, Pareto Law, Lorenz curve, fiscal policy as a tool to
reduce economic inequalities, crowding out effect, labour market imbalance,
Keynesian cross.
Basic literature:
 SOUKUPOVÁ, J. et al. Mikroekonomie. Praha: Management Press, 2007
 VARIAN, H. R. Mikroekonomie: moderní přístup. Praha: Victoria Publishing,
1995
 ONDRČKA, Pavel. Rozšíření základů makroekonomické teorie. 1st edition,
Zlín: TBU, 2003. pp. 323. ISBN 80-7318-124-X
 MACH, M. Makroekonomie pro magisterské (inženýrské studium), Part 1 and
2, 3rd edition, Praha: VŠE, 2001. pp. 367. ISBN 80-86175-18-9
Recommended literature:
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GRAVELLE, H., REES, R.: Microeconomics. Longman 1984.
HYMAN, D. N.: Modern Microeconomics. Irwin 1989.
DENZAU, A.: Microeconomic Analysis. Irwin 1992.
DORNBUSCH, R., FISCHER, S.: Makroekonomie. Praha: SPN, 1994. pp.
602. ISBN 80-04-25556-6 (3 internal, 7 free access, 1 study room)
 KEYNES, J. M. Obecná teorie zaměstnanosti, úroku a peněz : přel. z angl. 1st
edition. Praha: ČSAV, 1963. pp. 386
 HOLMAN, R. Transformace české ekonomiky v komparaci s dalšími zeměmi
střední Evropy. 1st edition Praha: Centrum pro ekonomiku a politiku, 2000. pp.
106. ISBN 80-902795-6-2 ( 1 internal, 1 study room)
 ONDRČKA, P. Teorie monetární a fiskální politiky. Brno: ESF MU, 1997
Extra reading:
 MANKIW, N. Gregory. Macroeconomics. 5th ed., 2003 Worth publishers;
New York c2003. ISBN 0-7167-5237-9
 1 study room, 3 free access
 BEGG, D., FISCHER, S., DORNBUSCH, R., Economics, 8th ed. McGrawHill; London: c2005. ISBN 0-07-710775-6
 1 internal, 2 free access
 DORNBUSCH, R., FISCHER, S., STARTZ, R. Macroeconomics, 9th ed.
McGraw-Hill; Boston: c2004. ISBN 007-282340-2
 1 internal, 3 free access, 1 library
 FRIEDMAN, M. The Quantity Theory of Money and Other Essays, Chicago,
Chicago, Aldine, 1969
 HALL, R. E. – TAYLOR, J. B. Macroeconomics, 2nd edition, Norton 
Company, Inc. New York, 1988
 HARWICK, P. – KHAN, B. – LANGMEAD, J. An Introduction to modern
Economics, 4th edition, Longman Group, UK, London, 1994
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 HEIDRA, B. J. – PLOEG, F. The Foundations of Modern Macroeconomics,
Oxford University Press, New York, 2002
Course: MANAGEMENT II
1. The issue of holistic management
The concept of holistic system, characteristics of the company through a holistic
system.
2. Porter's five forces model
Porter's five forces model, including its practical applications and benefits for strategic
management.
3. Porter's generic competitive strategies
Leader in low cost, differentiation, focal strategy - including the possibility of using
them, combination of them.
4. General company environment (macro environment) and its effect on
corporate strategy
Use of SLEPT analysis, social factors, legal factors, economic factors, political
factors, including the activities of government, technological factors.
5. Characteristics of three basic stages of business growth
Focusing on one business activity, the process of vertical integration leading to the
start of global expansion and diversification into new business ventures.
6. Causes of bankruptcy
Causes of bankruptcy, including their characteristics and the basic steps to a
successful turnaround (to avert the threat of bankruptcy).
7. Characteristics of the process of strategic management and company mission
The concept of strategic gap and its analysis with regard to the need to change
strategies. Business principles, hierarchy of business strategies, (company or business,
commercial, functional and horizontal strategy).
8. Basic business strategy
Basic business strategies (stabilization, expansion, reduction, combination), on
condition of strategic alternatives (concentration, market growth, product
development, innovation, horizontal integration, vertical integration, joint ventures,
diversifying focused, composed of diversification, reduction, distribution and
disposal).
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9. Forms of firms entry into international markets
Import and export operations, forms require minimal capital investment, capital inputs
companies to foreign markets, financial transactions.
10. The importance of knowledge of management psychology
The importance of knowledge of psychology for management and economics, their
use in practice.
11. Competitive strategies in international business
Wide market penetration strategy, differentiation strategy, narrow specialization
strategy, strategy of the market leader, the strategy of the second largest company in
the market, company strategies that mimic the large companies, company strategies
aimed at mikrosegment.
12. International institutions importance for the global economy
International organization importance for the global economy, Czech organizations
which are important for the Czech Foreign Trade.
13. The status and role of small and medium-sized companies in the economy.
Features needed for entrepreneurs and managers, business intention and business plan.
14. Business Ethics (BE)
Definition, History, Why BE, Tools of BE (Code of Conduct, etc.)
15. Corporate Social Responsibility
Definition, The triple bottom line, Arguments for x Arguments against CSR, Business
Benefits
16. Communication in international organizations
Intercultural aspects of communication in management
17. Conflict and problem situations in communication
Solving the conflict situation in management
Literature:
 BOWMAN, C. A risk/return paradox for strategic management. Praha: Grada
Publishing, 1996.
 CRANE, A. et al. The Oxford Handbook of Corporate Social Responsibility.
1st ed. New York: Oxford University Press, 2008. 590 p. ISBN 978-0-19921159-3.
 CRANE, A.; MATTEN, D. Business Ethics. 6th ed. New York: Oxford
University Press, 2004. 468 p. ISBN 0-19-925515-6.
 Daft, R. Management. Chicago : Dryden Press, 1991. ISBN 0030330920.
 Dytrt, Z.; Striteska, M. Effective Innovations. 1st ed. Žilina: Juraj Štefuň –
GEORG, 2010. 127 p. ISBN 978-80-7318-976-1.
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 HARGIE, O, TOURISH, D. Auditing Organizational Communication.
Londopn, N.Y., Routledge, 2009.
 HARGIE, OWEN, DICKSON, TOURISH. Communication Skills fof Effective
Management. Praha : Portál, 1997. ISBN 80-85866-20-X.
 LEAVIH, H., BAHRAMI H. Managerial Psychology, Chicago, London , The
university of Chigago Press. ISBN 0-226-46973-5.
 LOCKER, KITTY. Business and Administrative Communication.
 MEAD, R. International Managemen. London, N.Y.: Blackwell. 1999. ISBN
0-631-20935-2.
 OLIVIER, A., DAYAN, A, OURSET, R. International marketing. Praha: HZ,
1996. ISBN 80-86009-09-2.
 PORTER, M. E. Competitive Advantage. Praha: Victoria Publishing, 1993.
 WAYNE, F. Communicating in Business: An Accton-Oriented Approach.
Praha: Grada, 2001. ISBN 80-7169-988-8.
Course: MARKETING
1. Business-to-business marketing and its specifics
Basic differences between B2B and B2C markets – Reeder, Kotler. B2B products,
B2B goods and their specifics (PLC, TALC). B2B market environment. Types of B2B
customers. Communications mix in B2B market.
2. Purchasing marketing
Classifying Organizational Buying Situations. B2B Buying Decision Process.
Environmental Influences on Buyer Behavior. Characteristics of B2B Selling.
Business Buying on the Internet
3. New Trends in B2B Marketing
General Trends in B2B Marketing (globalization, rapidly changing technology,
increased visibility), The 21th Century Marketplace, Database Marketing, E-Mail
Marketing, Relationship Marketing.
4. The role of selling and sales management in marketing
The role of selling. Selling (types of selling, diffrences between selling and marketing
the goals of selling). Purchase marketing.
5. Marketing of services
Srvices definition. Services marketing. Differences between marketing of services and
marketing of products. Marketing vs. Selling. The instruments of the Marketing Mix
for services and trade. Market for services definition and situation before 1989.
6. Retailing
History of retailing in the CR. Retail divisions. Trade networks. Legislation in retail.
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7. Cultural dimensions and standards
Conception of culture and its levels, manifestation, subcultures.Cultural environment,
elements of culture. Culture and nationality, differences in national cultures (Hofstede,
Trompenaars, Hall, Schwartz). Dimensions and standards of EU countries, cultural
developments, transfer of culture and processes of cultural change, value changes.
8. Marketing across cultures
Cross-cultural consumer behavior, local consumer and the globalization of
consumption, cultural segmentation of SEM. Cross-cultural market research, Cultural
aspects of products. Cultural influences on channels of distribution and sales
promotion and on pricing. Intercultural marketing, communication – advertising
(creative strategy, appeal, format, information content, execution) and PR.
9. The market economy and marketing in the world
Methodological and theoretical approach to their analysis, practice, problems and
perspectives in the world.
10. Psychology in international management and marketing
(esp. teaching of E.Berne).
11. Forms of state and forms of government, theory of division of power
(Montesquieu) – relevance for economy and international management
12. World systems of law
(esp. continental, anglo-sachson), relevance for economy and management
13. Present ideological systems in the world and their impacts on economy and
management and marketing
(fee market doctrine, Islam world, China, Vietnam, N. Korea, Venezuela, Bolivia)
14. World religions and their relevance for economy and management and
marketing
(Christianity, Judaism, Islam, Hinduism, Budhism, Confucianism, Taoism)
15. Trends of world economy and its management and marketing
Globalization; economical and political regions of the world.
Literature
 ABEGGLEN, J. C.; STALK, G. Kaisha the Japanese Corporation. New
York: Basic Books, Inc. ISBN 0-465-03711-9
 BALK, D. International Business. Boston : Irwin, 1996.
 DONALDSON, B. Sales management : theory and practice. Basingstoke :
Macmillan Business, 1998. ISBN 0333710444.
 FUTRELL, CH. Fundamentals of Selling. Homewood : Irwin, 1993.
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 GIGLIERANO, Vitale. Analysis and Practise in a Dynamic Environment.
Mason : Thomson Learning, 2002. ISBN 0-324-07296-1.
 GRÖNROOS, Christian. Service managament and marketing. Chichester :
Wiley, 2000.
 HOFSTEDE, G. Culture´s Consequences, Sage Publications. London, 2001.
ISBN 0-8039-7323-3.
 KEEGAN, W. Global marketing. London: Pearson Prentice Hall. 2008. ISBN
978-0-13-813386-3.
 MENTZER, Johg T. Sales forecasting management: a demand management
approach. Thousand Oaks, Calif : Sage Publications, 2005.
 MOOIJ, M. de. . Global Marketing and Advertising. Understanding Cultural
Paradoxes. Sage Publications. London, 1998. ISBN 0-8039-5970-2.
 MOOIJ, M. de. Consumer Behavior and Culture. Sage Publications. London,
2004. ISBN 0-7619-2669-0.
 OLLIVIER, A. International Marketing . Praha : HZ, 1996. ISBN 80-8600909-2.
 PILÍK, Michal. Business-to-Business Marketing. null. Zlín : Univerzita
Tomáše Bati ve Zlíně, 2006. ISBN 80-7318-452-4.
 REEDER, Robert R. Industrial Marketing - Analysis, Planning and Control.
null. London : Prentice-Hall International, 1991. ISBN 0-13-457482-6.
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Course: MATHEMATICAL AND STATISTICAL METHODS
1. Mathematical programming. The primary aim of operations research tools
and methods. Modules in WinQSB and type of problems they can be used for.
Explain the meaning of parametric analysis in WinQSB.
2. Mathematical model preparation. Steps that are necessary to undertake
while preparing mathematical model. The meaning of ,,nonnegativity
constraint’’. An objective function and its possible definitions (known
objective criterion). Describe entering problem in spreadsheet matrix form and
in normal model form in WinQSB.
3. Solving linear programs graphically. Describe this procedure step by step on
the (given) example. The difference between continuous, integer and binary
variable type. Drawing all these variable types into a graph. Number of
solutions in linear programming model.
4. Linear programming. The (sub)tasks of linear programming. Their area of
use and specifics. The meaning of infeasible problem. The meaning of
unboundedness problem. Explain columns in combined report in WinQSB:
basis status, slack or surplus and shadow price.
5. Production, semiproduction and assemblying problems. Explain these
linear programming tasks on the (given) example(s) and prepare mathematical
model.
6. Blending/mixing problem. Explain this linear programming task on the
(given) example and prepare mathematical model.
7. Unique cutting schemes searching and cutting problem. Explain this linear
programming task on the (given) example as well as cutting schemes
preparation. Prepare mathematical model and its possible objective functions.
8. Multiperiod production scheduling problem. Explain this linear
programming task on the (given) example and prepare mathematical model.
9. Assignment, transshipment (network flow) and transportation problems.
Explain this linear programming tasks on the (given) example(s) and prepare
mathematical model. In your own words, describe data entry formats in
WinQSB (spreadsheet matrix form and graphic model form). WinQSB
module(s) that can be used to solve these tasks. The advantages and
disadvantages of one module over the next one if there are more modules
available.
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10. Network modeling. Shortest path problem, minimal spanning tree, maximal
flow problem and traveling salesman problem. Checking and unchecking
,,Symmetric Arc Coefficients‘‘ option in WinQSB.
11. CPM and PERT. Type of problems that can be solved using these methods.
Most frequent activity time distribution in PERT. PERT to CPM conversion.
Describe manual solution: graph construction and fictive arrows, left-to-right
evaluation, right-to-left evaluation and computation of reserves (total slack,
free slack and independent slack). Gantt chart. Explain major difference
between probability analysis and simulation in WinQSB.
12. Inventory theory and system. Economic order quantity problem (EOQ).
Draw a typical graphic cost analysis and graphic inventory profile. Definition,
logic and use of Wilson’s equation. Manual computation with discount breaks
(quantities).
13. Markov processes. Exponential and Poisson distributions. Manual solution of
the n-th step. Solving steady state and expected cost/return without WinQSB.
14. Queuing analysis. Kendall’s notation with 3 and 6 parameters. System
stability (ro) and exact manual solution of M/M/1 (L, Lq, W, Wq, p0, p1, etc.).
System stability of M/M/s. Princip of simulation. Advantages and
disadvantages of simulation over exact mathematical solution.
15. Queuing system simulation. The type of problems that can be solved using
this module. The primary advantage of this module over Queuing analysis
module in WinQSB. System components recognized in WinQSB? The
meaning and purpose of random number seed.
16. Define general econometric model. Econometric model
formulation. Econometric model speciafication steps. Types of models.
Example.
17. The verification of general econometric model. Economic
verification. Statistic and econometric verification. Tests of the first and the
second degree. Example.
18. Types of data classification, name practical examples. Different types of
data classification. Time series vs spatial data. Example.
19. Main tasks of regression and correlation analyses. One-equational linear
model estimation.
20. Main differences between regression analysis and correlation
analysis. Tests of regression model significance. Example.
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21. Types of time series. Time series and its use. Types of time series
(classification), main differences. Example.
22. Basic measures of time series. Types of basic measures of time series (main
classification). Basic use of these measures. Example.
23. Fiction fitting in time series (trend analysis), basic trend functions. Trend
functions. Fuction fitting principle. Least squares method (LSM). Weighted
least squares method (WLSM). Example.
24. Choosing right trend fiction. Criteria for right trend choosing. Coefficient of
determination, mean square error. Linear filters. Example.
25. Seasonal variation in time series, cyclical variation in time series –
business cycles. Seasonal variation models. Seasonal smoothing. Business
cycle dentification. Example.
26. Irregular variation in time series, tests of randomness. Homoscedasticity
and heteroscedasticity of irregular variation (residuals). Autocorrelation of
residuals. Durbin-Watson test. Example.
27. Moving averages and exponential smoothing. Unweighted and weighted
moving averages. Exponential smoothing, smoothing constant. Example.
28. Risk measuring statistically. Measuring variability in data. Basic properties
of probability. Prior and conditional probabilities. Computing probabilities –
classical definition of probability, geometric probability.
29. Analyzing payoff table. Describe typical decision matrix. Equal likelihood
criterion, expected value criterion and expected regret criterion. Maximin,
maximax, Hurwicz and minimax regret criterion.
30. Solving Bayesian analysis problem. State of nature, prior probability,
survey/sample information, conditional probability, marginal and joint
probability, posterior/revised probability.
31. Drawing and analyzing decision tree. Decision and chance nodes. Left-toright graph construction. Backtrack computing of expected value from the
terminal nodes to the root node.
32. Game theory. Cooperative and non-cooperative games. Dominated strategy,
value of the game, minimax and maximin criterion. Pure versus mixed
strategy. Computing probabilities in mixed strategy. Free software tools
solving game theory problems (WinQSB, Gambit).
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33. Two-player zero-sum game theory. Linear programming model construction
in game theory and its graphical solution. Nash equilibria. John F. Nash (John
C. Harsanyi, Reinhard Selten), a Nobel prize winner.
34. Monte Carlo simulation. Computing probabilities (coin flipping, throwing
dice, picking up a card from the deck of cards), use in game theory and
application in software tools like ARENA.
35. Single and double function optimization. Single objective function
optimization and common economic problems. Double criteria optimization,
e.g., portfolio selection using mean-variance optimization. Use of linear,
quadratic and nonlinear programming in operations research.
36. Multicriteria decision-making. Methods and software tools for multicriteria
optimization. The Weighted Sum Method. Pairwise comparison method.
Example(s).
37. Modern algorithms in operations research. Evolutionary algorithm –
genetic algorithms. Using Solver in Microsoft Excel. Algorithms applied in
Solver in Microsoft Excel versus in Evolver software tool by Palisade.
Recommended References
 RICHARD BRONSON, GOVINDASAMI NAADIMUTHU. Schaum’s
Outlines: Operations Research. 2nd edition. McGraw-Hill, 1997. ISBN 0-07008020-8.
 ANDRERSON, D., SWEENEY, D., WILLIAMS, T. An Introduction to
Management Science –Quantitative Approaches To Decision Making. 10th
edition. Thomson South-Western Publishing, 2003. ISBN 0-324-14563-2.
 J. LAWRENCE, JR., AND B. PASTERNACK. Applied Management Science:
A Computer-Integrated Approach for Decision Making. Wiley, 1998.
 G. CHACKO. Operations Research/Management Science: Case Studies in
Decision Making Under Structured Uncertainty. McGraw-Hill, 1993.
 SEYMOUR LIPSCHUTZ, JACK SCHILLER. Schaum’s Outline of
Introduction to Probability and Statistics. 1st edition. McGraw-Hill, 1998.
ISBN 978-0070380844.
 FREDERICK S. HILLIER, GERALD J. LIEBERMAN. Introduction to
Operations Research. 7th edition. McGraw-Hill, 2001. ISBN 0-07-232169-5.
 HAMDY A. TAHA. Operations Research: An Introduction. 8th edition.
Pearson, Prentice Hall, Upper Saddle River, New Jersey, 2007. ISBN 0-13188923-0.
 BALTAGI, B. H. A Companion to Theoretical Econometrics. Texas:
Blackwell Publishing, Ltd., 2001. ISBN 0-631-21254-X.
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 COTTRELL, A., LUCCHETTI, R. Gretl User´s Guide. 2008.
 GREENE, W. H. Econometric Analysis. 5th ed. Upper Saddle River: Prentice
Hall, 2003. ISBN 0130661899.
 GUJURATI, D. N. Essentials of Econometrics. 2nd ed. Boston: McGraw-Hill,
1999. ISBN 0073032654.
 GUJURATI, D. N. Basic Econometrics. 3rd ed. New York: McGraw-Hill,
1995. ISBN 0070252149.
 GUJURATI, D. N. Basic Econometrics. 4th ed. Boston: McGraw-Hill, 2003.
ISBN 0072335424.
 WinQSB free [online]. 2011 [cit. 2011-01-25]. Software & Games. Available
from WWW: <http://winqsb.softwareandgames.com/>.
 Gambit: Software Tools for Game Theory [online]. 2011 [cit. 2011-01-25].
Gambit v0.2010.09.01 documentation. Available from WWW:
<http://www.gambit-project.org/>.
 Microsoft Excel [online]. 2011 [cit. 2011-01-25]. Microsoft Office. Available
from WWW: <http://office.microsoft.com/en-us/excel/>.
 Evolver [online]. 2011 [cit. 2011-01-25]. Genetic Algorithm Optimization
Software for Excel – Palisade. Available from WWW:
<http://www.palisade.com/evolver/>.
 ARENA [online]. 2011 [cit. 2011-01-25]. Arena Simulation Software by
Rockwell Automation. Available from WWW:
<http://www.arenasimulation.com/>.
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