Download MarketDiscovery Marketing Solutions

MARKETING
BENEFITS
MarketDiscovery Marketing Solutions
ƒƒ Healthcare-specific CRM solution
ƒƒ Engage patients and manage
population health with behaviorbased messages
ƒƒ Track and measure downstream
activity to demonstrate ROI
ƒƒ Reach the right patients with
advanced segmentation
ƒƒ Increase clinical utilization in
multiple settings
ƒƒ Improve performance with a
repository of past results
healthcare organization is focused
Execute Marketing Programs to
Support the Strategic Plan
on profitable growth and delivering
Our comprehensive approach to
value to customers. You’re charged
healthcare marketing includes the
with identifying opportunities and
most robust source of prospect data,
supporting the direction of new
consumer insights, analysis and
investments, while aligning business
reporting, and experts to help you
plans to your organization’s strategic
apply insights and choose programs
goals. Additionally, you need to
that will have a positive impact on your
execute marketing programs to support
business. With MarketDiscovery, you
the plan and drive positive return
can rely on an established approach
on investment.
to CRM to increase productivity and
Like any other business, your
drive continuous improvement through
Increasingly, healthcare executives
measurable results.
are turning to marketing departments
to develop and implement strategies
Business Development Cycle
to grow hospital market share,
Identify
ortunities
Opp
successfully reach targeted consumers
relationship management tool (CRM) to
help you execute marketing programs
to support your strategic plan.
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FACT: The 100,000
household PULSE™
Healthcare Survey is a
national, privately funded,
household survey of health
behavior, attitudes, and
utilization that has been
running for more than
20 years.
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Product Spotlight
MarketDiscovery Marketing Solutions
Use Advanced Segmentation
The segmentation and targeting within
Measure and Report the Success of
Your Programs
MarketDiscovery help you reach
Improve your marketing by reporting
the right patients for your programs,
results with both critical and tactical
resulting in cost-effective campaigns
analysis. Obtain response results while
with higher ROI, response rates, and,
campaigns are still in the field, evaluate
often, higher conversion rates. We can
overall performance of campaigns, and
help supplement your customer profiles
identify the impact of campaign results
with insights into the demographics,
on your organization’s business.
clinical needs, attitudes, and behaviors
for a particular audience.
Count on Guidance Every Step of
the Way
Connect with Population
Health Messaging
A team of experts is ready to support
MarketDiscovery contains population
you may need. Our Client Services
health messaging capabilities that
Managers are your day-to-day
are an extension of your existing
contact for strategic assistance,
CRM programs. These custom, auto-
including in-depth analysis of data
generated messages are based on
and results. Our Strategic Services
demographic and behavior insights
experts complement and extend the
so they are highly tailored, alerting
data and tools by addressing key
consumers to health opportunities and
business questions, driving change,
encouraging them to act.
and implementing solutions. Our
you and provide any assistance
live Product Support team is there to
Access to Creative and
Fulfillment Services
answer technical questions about tools
Truven Health AnalyticsSM has also
down time.
and content and ensure you don’t have
partnered with an award-winning,
healthcare-focused advertising agency
to ensure that our MarketDiscovery
clients have access to world-class
creative content. Fulfillment services
are also available to make sure your
campaigns get out the door efficiently
and effectively.
For more information
Send us an email at
[email protected] or visit
truvenhealth.com/marketdiscovery
ABOUT TRUVEN HEALTH ANALYTICS
Truven Health Analytics delivers unbiased information, analytic tools, benchmarks, and services to the healthcare industry. Hospitals, government agencies,
employers, health plans, clinicians, pharmaceutical, and medical device companies have relied on us for more than 30 years. We combine our deep clinical,
financial, and healthcare management expertise with innovative technology platforms and information assets to make healthcare better by collaborating with our
customers to uncover and realize opportunities for improving quality, efficiency, and outcomes. With more than 2,000 employees globally, we have major offices
in Ann Arbor, Mich.; Chicago; and Denver. Advantage Suite, Micromedex, ActionOI, MarketScan, and 100 Top Hospitals are registered trademarks or trademarks of
Truven Health Analytics.
truvenhealth.com
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1.800.366.7526
©2012 Truven Health Analytics Inc. All rights reserved. All other products names used herein are trademarks of their respective owners. HOSPITAL 11474 0712